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Owen Hustles into Summer Excitement


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Summer has its own rhythm at Owen, but it is anything but slow. While the building falls quiet for a few days, it is not for long. Students of all ages take up residence, participating in programs that run from a few days to a few weeks. The centerpiece of summer activity at Owen is Accelerator–our summer business institute that gathers undergraduates from around the country for an intensive month of project-based learning. At the same time, our Executive Development […]

Tags: Analytics, Big Data, Finance, FMRC, Health Care, Marketing, Research

Team “H” Highline Third Project Reflection


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As we wrapped up our third project with Emma, an email marketing service, many students found themselves struggling to stay afloat while working on three projects at once. However, regardless of the ups and downs, teams found that “in the middle of difficulty lies opportunity.” Teams put in late nights, early mornings, and all around hard-work, which led to high-quality presentations and an exceptional end to working with their first team. Below is team “Highline’s” Emma project reflection: Name: Nicole University: Georgetown University Graduation Year: 2015 Major(s): Psychology […]

Team “G” Ground Up Solutions Third Project Reflection


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Below is team “Ground Up Solutions’s” Emma project reflection: Name: Molly University: Vanderbilt University Graduation Year: 2016 Major(s): Human and Organizational Development What is the most important lesson you learned or skill you gained by working on the Emma project? I learned the importance of connecting with the client. If you could start the project over again, knowing what you know now, what would you do differently? We would have spent more time on the logistics of how to convert an ad or a sponsorship into […]

Team “F” Fired Up Third Project Reflection


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Below is team “Fired Up’s” Emma project reflection: Name: Braden University: Vanderbilt University Graduation Year: 2015 Major(s): Economics Minor(s): Corporate Strategy What is the most important lesson you learned or skill you gained by working on the Emma project? In order to be effective, you must tailor your presentation specifically to your audience. Our team focused on presenting relevant and in depth numbers. However, Emma founded their decision on teams’ creative advertisement campaigns. If you could start the project over again, knowing what you know now, what would you do […]

Team “E” Eureka Third Project Reflection


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Below is team “Eureka’s” Emma project reflection: Name: Michael University: Vanderbilt University Graduation Year: December 2016 Major(s): Economics Minor(s): Financial Economics and Art What is the most important lesson you learned or skill you gained by working on the Emma project? The most important lesson that we learned during the course of the Emma project was that we should have conducted more legal research for our marketing plan. It was not until our feedback session, that discovered simply emailing people without them providing their personal email address is illegal. Unfortunately, […]

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