After spending some more time with current Juhudi clients and the field staff, we headed back toward Nairobi to meet with Nat Robinson, current CEO of Juhudi Kilimo. We spent the afternoon talking with Nat about current challenges, future strategy, and how the new political system in Kenya could impact the organization.
While the organization currently serves 15,000 farmers around Kenya, Juhudi is in a unique market to expand rapidly over the coming years. A few key aspects to reaching these aggressive growth goals are opening new offices, increasing efficiency of operations, and continuing to innovate in the microfinance space. Nat also shared a few examples of farmers that started with Juhudi years ago and have grown their assets significantly – several of which have been honored with highly publicized awards.
During our running discussion with Nat, it was apparent how much he enjoys this extremely challenging business. He is an aspirational example of someone that stepped away from a secure job in corporate America to step into a company in a developing country and make a true difference. We’re confident the tens of thousands of farmers Juhudi Kilimo will help over the coming year would agree.
Stay tuned for Project Pyramid’s micro finance case development and our findings in Juhudi Kilimo’s expansion project.