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2016 Accelerator Project Overviews


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At Accelerator, students don’t work on case studies or simulations. They work with real companies, with real issues. Partnering with five companies, students get a diverse mix of regional, national and global businesses. This year Accelerator students will consult for the following organizations: 1. Climb Nashville Climb Nashville is a local climbing gym, yoga, and fitness center. There are currently two Nashville locations, an East location and a West location. Accelerator students will work with Climb Nashville to examine its organic organizational culture and […]

Welcome Accelerator Class of 2016!


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We’re excited to welcome this great group of students to the Owen community. There has been tremendous learning/growth taking place, and our first week isn’t over yet! Continue to check here often, plus like us on Facebook (Accelerator-Vanderbilt Summer Business Institute) and follow us on Twitter (@VUAccelerator) for pictures, quotes, highlights and more.

Team “H” Highline Third Project Reflection


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As we wrapped up our third project with Emma, an email marketing service, many students found themselves struggling to stay afloat while working on three projects at once. However, regardless of the ups and downs, teams found that “in the middle of difficulty lies opportunity.” Teams put in late nights, early mornings, and all around hard-work, which led to high-quality presentations and an exceptional end to working with their first team. Below is team “Highline’s” Emma project reflection: Name: Nicole University: Georgetown University Graduation Year: 2015 Major(s): Psychology […]

Team “G” Ground Up Solutions Third Project Reflection


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Below is team “Ground Up Solutions’s” Emma project reflection: Name: Molly University: Vanderbilt University Graduation Year: 2016 Major(s): Human and Organizational Development What is the most important lesson you learned or skill you gained by working on the Emma project? I learned the importance of connecting with the client. If you could start the project over again, knowing what you know now, what would you do differently? We would have spent more time on the logistics of how to convert an ad or a sponsorship into […]

Team “F” Fired Up Third Project Reflection


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Below is team “Fired Up’s” Emma project reflection: Name: Braden University: Vanderbilt University Graduation Year: 2015 Major(s): Economics Minor(s): Corporate Strategy What is the most important lesson you learned or skill you gained by working on the Emma project? In order to be effective, you must tailor your presentation specifically to your audience. Our team focused on presenting relevant and in depth numbers. However, Emma founded their decision on teams’ creative advertisement campaigns. If you could start the project over again, knowing what you know now, what would you do […]

Team “E” Eureka Third Project Reflection


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Below is team “Eureka’s” Emma project reflection: Name: Michael University: Vanderbilt University Graduation Year: December 2016 Major(s): Economics Minor(s): Financial Economics and Art What is the most important lesson you learned or skill you gained by working on the Emma project? The most important lesson that we learned during the course of the Emma project was that we should have conducted more legal research for our marketing plan. It was not until our feedback session, that discovered simply emailing people without them providing their personal email address is illegal. Unfortunately, […]

Team “D” Dream Team Third Project Reflection


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Below is the “Dream Team’s” Emma project reflection: Name: David University: Vanderbilt University Graduation Year: 2017 Major(s): Economics What is the most important lesson you learned or skill you gained by working on the Emma project? I was able to learn more about how to effectively use marketing on the internet. Initially when I thought of marketing, I always thought in terms of advertisements or television commercials. This project really allowed me to learn more about email marketing, and gain insight on a career I might […]

Team “C” Cash Cow Consulting Third Project Reflection


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Below is team “Cash Cow Consulting’s” Emma project reflection: Name: Will University: University of Virginia Graduation Year: 2018 Major(s): Undeclared What is the most important lesson you learned or skill you gained by working on the Emma project? Initially, I think the most difficult part was understanding what email marketing was and how we could help Emma. Learning how to adapt to a client’s needs and adapting in an unfamiliar field were my biggest takeaways from the Emma project. If you could start the project […]

Team “B” Bottom Line Solutions Third Project Reflection


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Below is team “Bottom Line Solutions’s” Emma project reflection: Name: Nathaniel University: University of Pennsylvania Graduation Year: 2017 Major(s): Politics, Philosophy, and Economics What is the most important lesson you learned or skill you gained by working on the Emma project? I was really forced to push my creative boundaries. I have always been more skilled in planning and executing linear plans, so creating an innovative and original marketing strategy was a challenge. If you could start the project over again, knowing what you know […]

Team “A” Averbuch Associates Third Project Reflection


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Below is team “Averbuch Associates’s” Emma project reflection: Name: Jessica University: Georgetown University Graduation Year: 2015 Major(s): Mathematics What is the most important lesson you learned or skill you gained by working on the Emma project? This project was the first time I was exposed to email marketing and the opportunity it creates for companies to engage customers. We learned that many universities and companies are not taking advantage of this opportunity to improve their marketing campaigns. If you could start the project over […]

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