A marketing plan sells you and defines the work you desire. Your marketing plan will help you identify your target position, skills and qualifications, and target companies.
Additionally, you can use a personal marketing plan as a one-page factual document to distribute during networking.
There are a number of advantages to using a marketing plan to open a networking meeting rather than presenting a resume:
- Much more comfortable opener for everyone involved
- Sets a business-like tone and gives direction to the meeting
- Allows you to save your resume for further discussions and for meetings with hiring managers