Technology and Quality at Steinway

Preview Copy in PDF Format

Professors: Preview Copies and Orders

For almost two centuries, Steinway & Sons set the standard for excellence in piano manufacture. This case articulates the Steinway definition of quality, how they achieved that quality, and contrasts their quality with its mass produced competitors. More importantly, this case explores the role and impact of technology on quality, showing how Steinway used new product offerings to enhance its distribution strategy and control its quality image.


  • lasertest

    September 22nd, 2015

    Hey! Would you mind if I share your blog with my facebook group?

    There’s a lot of folks that I think would really enjoy your
    content. Please let me know. Thank you

Leave a Response