{"id":23,"date":"2012-08-30T18:06:41","date_gmt":"2012-08-30T18:06:41","guid":{"rendered":"http:\/\/mericjohnson.tuck.dartmouth.edu\/?page_id=23"},"modified":"2025-12-26T19:39:47","modified_gmt":"2025-12-26T19:39:47","slug":"cases","status":"publish","type":"page","link":"https:\/\/blogs.owen.vanderbilt.edu\/deanjohnson\/cases\/","title":{"rendered":"Cases and Notes"},"content":{"rendered":"
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McDonald’s AI Ordering<\/a><\/h4>\n

Author<\/strong>: M. Eric Johnson
\nDate<\/strong>: 2025
\nLength<\/strong>: 16 pages
\nNumber<\/strong>: 4-22-25<\/span><\/p>\n

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\"\"<\/a><\/p>\n

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Southern Blood<\/a><\/h4>\n

Author<\/strong>: M. Eric Johnson and Richard Willis
\nDate<\/strong>: 2025
\nLength<\/strong>: 5 pages
\nNumber<\/strong>: 9-24-25<\/p>\n

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Rover Executes Growth<\/a><\/h4>\n

Author<\/strong>: M. Eric Johnson
\nDate<\/strong>: 2024
\nLength<\/strong>: 12 pages
\nNumber<\/strong>: 11-05-24<\/span><\/p>\n

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\"\"<\/a><\/p>\n

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<\/p>\n

Lyra Health<\/a><\/h4>\n

Author<\/strong>: M. Eric Johnson
\nDate<\/strong>: 2024
\nLength<\/strong>: 18 pages
\nNumber<\/strong>: 10-24-24<\/p>\n

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\"\"<\/a><\/p>\n

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Cybersecurity: Managerial Basics<\/a><\/h4>\n

Author<\/strong>: Timothy Laseter, M. Eric Johnson, Aldo Sesia
\nDate<\/strong>: 2024
\nLength<\/strong>: 16 pages
\nNumber<\/strong>: OM-1807<\/span><\/p>\n

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\"\"<\/a><\/p>\n

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Business Creation and Capital Formation<\/h4>\n

Author<\/strong>: M. Eric Johnson and Hyun Duck (HD) McKay
\nDate<\/strong>: 2024
\nLength<\/strong>: 18 pages
\nNumber<\/strong>: 1-05-24<\/p>\n

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<\/p>\n

\"Norwegian<\/a><\/p>\n

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Norwegian Cruise Line<\/a><\/h4>\n

Author<\/strong>: David P. Sibley T’13, M. Eric Johnson
\nDate<\/strong>: 2013
\nLength<\/strong>: 20 pages
\nNumber<\/strong>: 6-0037<\/p>\n

<\/div>\n

<\/p>\n

\"Xojet\"<\/a><\/p>\n

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XOJET<\/a><\/h4>\n

Author<\/strong>: Jordan S. Esten T’12, M. Eric Johnson, Joseph M. Hall
\nDate<\/strong>: 2013
\nLength<\/strong>: 17 pages
\nNumber<\/strong>: 6-0036<\/p>\n

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<\/p>\n

\"Logo_Soltera\"<\/a><\/p>\n

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<\/p>\n

Sotera Wireless<\/a><\/h4>\n

Author<\/strong>: Johnny Kaye T’12 and Professors Ron Adner, M. Eric Johnson
\nDate<\/strong>: 2012
\nLength<\/strong>: 19 pages
\nNumber<\/strong>: 6-0035<\/p>\n

<\/div>\n

<\/p>\n

\"Groupon\"<\/a><\/p>\n

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Groupon<\/a><\/h4>\n

Author<\/strong>: Cassie Young T’11, M. Eric Johnson, John Marshall T’92
\nDate<\/strong>: 2011
\nLength<\/strong>: 14 pages
\nNumber<\/strong>: 6-0034<\/p>\n

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<\/p>\n

\"Mattel\"<\/a><\/p>\n

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Mattel, Inc: The Lead Paint Recall<\/a><\/h4>\n

Author<\/strong>: M. Eric Johnson
\nDate<\/strong>: 2010
\nLength<\/strong>: 19 pages
\nNumber<\/strong>: 6-0033<\/p>\n

<\/div>\n

<\/p>\n

\"Enhancing-Service-at-Southwest-Airlines\"<\/a><\/p>\n

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<\/p>\n

Enhancing Service at Southwest Airlines<\/a><\/h4>\n

Author<\/strong>: M. Eric Johnson
\nDate<\/strong>: 2009
\nLength<\/strong>: 14 pages
\nNumber<\/strong>: 6-0031<\/p>\n

<\/div>\n

<\/div>\n

<\/p>\n
<\/p>\n

\"Technology-and-Quality-at-Steinway\"<\/a><\/p>\n

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<\/p>\n

Technology and Quality at Steinway<\/a><\/h4>\n

Author<\/strong>: M. Eric Johnson, Joseph M. Hall, David Pyke
\nDate<\/strong>: 2009
\nLength<\/strong>: 20 pages
\nNumber<\/strong>: 6-0023<\/p>\n

<\/div>\n

<\/p>\n

\"NetHope\"<\/a><\/p>\n

<\/div>\n

<\/p>\n

NetHope: Collaborating for the Future of Relief and Development<\/a><\/h4>\n

Author<\/strong>: Benjamin Farmer, M. Eric Johnson
\nDate<\/strong>: 2007
\nLength<\/strong>: 20 pages
\nNumber<\/strong>: 6-0026<\/p>\n

<\/div>\n

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