{"id":1722,"date":"2013-02-15T20:49:28","date_gmt":"2013-02-15T20:49:28","guid":{"rendered":"http:\/\/mericjohnson.tuck.dartmouth.edu\/?p=1722"},"modified":"2013-02-15T20:49:28","modified_gmt":"2013-02-15T20:49:28","slug":"getting-personal-with-big-data","status":"publish","type":"post","link":"https:\/\/blogs.owen.vanderbilt.edu\/deanjohnson\/getting-personal-with-big-data\/","title":{"rendered":"Getting Personal with Big Data"},"content":{"rendered":"<p>The last two weeks have been a Big Data fest for the Center.\u00a0 Last week our <a href=\"http:\/\/digitalstrategies.tuck.dartmouth.edu\/programs\/tech-detail\/tech-tuck-2013\">Tech@Tuck \u00a0<\/a>conference brought executives to Tuck to discuss how big data was changing big brands.\u00a0\u00a0 This week our CIO <a href=\"http:\/\/digitalstrategies.tuck.dartmouth.edu\/programs\/roundtable-detail\/big-data\">Roundtable on Digital Strategies <\/a>gathered in Phoenix to explore how big data should be fostered in managed.\u00a0\u00a0 We heard many diverse applications from improving internal operations\u2014like using sensor data to improve the drilling process in oil exploration\u2014to creating new service offerings based on data that typically been discarded.\u00a0 But one theme spanned the diverse group of firms\u2014using data to get more personal with customers, suppliers, and partners.\u00a0\u00a0\u00a0 Data allows firms to treat customers as individuals rather than segments and that changes everything.\u00a0 Yum Brand\u2019s IT chief summarized it well with an analogy to the drive-up window of your favorite fast-food restaurant.\u00a0 Simply punching a hole in the wall allowed stores to serve customers in a new way.\u00a0 But that new service model changed everything from store siting and parking lot design to facility layout and process workflow.\u00a0 It fundamentally changed the way chains ran their businesses.\u00a0 Personalization is like punching a virtual hole in the enterprise wall, making a direct connection with customers.\u00a0 Connecting that way with customer requires lots of accurate and timely data\u2014data that has traditionally been walled up within the enterprise.\u00a0 For Nordstrom, such personalization could help salesclerks make better client recommendations\u2014not just on the website, but in traditional stores.\u00a0 For MasterCard, it could take fraud detection to the next level shaving millions off annual losses while protecting customers.\u00a0 And for Caesars, it could enhance the service experience at critical moments when customers might be close to walking across the street to a competitor.\u00a0 Every one of those use cases is measurable, actionable, and linked to business value.\u00a0 So thinking about big data in your business?\u00a0 Get personal.<\/p>\n<p><a href=\"https:\/\/blogs.owen.prd.vanderbilt.edu\/deanjohnson\/wp-content\/uploads\/sites\/7\/2013\/02\/TT_room-588x317.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1728\" src=\"https:\/\/blogs.owen.prd.vanderbilt.edu\/deanjohnson\/wp-content\/uploads\/sites\/7\/2013\/02\/TT_room-588x317.jpg\" alt=\"\" width=\"588\" height=\"317\" srcset=\"https:\/\/cdn.vanderbilt.edu\/t2-main\/blogsowen-prd\/wp-content\/uploads\/sites\/7\/2013\/02\/TT_room-588x317.jpg 588w, https:\/\/cdn.vanderbilt.edu\/t2-main\/blogsowen-prd\/wp-content\/uploads\/sites\/7\/2013\/02\/TT_room-588x317-300x162.jpg 300w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The last two weeks have been a Big Data fest for the Center.\u00a0 Last week our Tech@Tuck \u00a0conference brought executives to Tuck to discuss how big data was changing big brands.\u00a0\u00a0 This week our CIO Roundtable on Digital Strategies gathered in Phoenix to explore how big data should be fostered in managed.\u00a0\u00a0 We heard many [&hellip;]<\/p>\n","protected":false},"author":381,"featured_media":1727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[30],"class_list":["post-1722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-big-data"],"_links":{"self":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/deanjohnson\/wp-json\/wp\/v2\/posts\/1722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/deanjohnson\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/deanjohnson\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/deanjohnson\/wp-json\/wp\/v2\/users\/381"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/deanjohnson\/wp-json\/wp\/v2\/comments?post=1722"}],"version-history":[{"count":0,"href":"https:\/\/blogs.owen.vanderbilt.edu\/deanjohnson\/wp-json\/wp\/v2\/posts\/1722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/deanjohnson\/wp-json\/wp\/v2\/media\/1727"}],"wp:attachment":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/deanjohnson\/wp-json\/wp\/v2\/media?parent=1722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/deanjohnson\/wp-json\/wp\/v2\/categories?post=1722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/deanjohnson\/wp-json\/wp\/v2\/tags?post=1722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}