{"id":329,"date":"2018-06-05T11:42:03","date_gmt":"2018-06-05T16:42:03","guid":{"rendered":"https:\/\/blogs.owen.prd.vanderbilt.edu\/executive\/?p=329"},"modified":"2018-06-05T11:59:51","modified_gmt":"2018-06-05T16:59:51","slug":"global-immersion-capstone-strategy-project-spotlight-grupo-ado-transporte","status":"publish","type":"post","link":"https:\/\/blogs.owen.vanderbilt.edu\/executive\/global-immersion-capstone-strategy-project-spotlight-grupo-ado-transporte\/","title":{"rendered":"Global Immersion Capstone Strategy Project Spotlight: Grupo ADO Transporte"},"content":{"rendered":"

An EMBA Global Immersion capstone team offers insights to their client company, Grupo Ado Transporte, on how to bring their internal transportation software to market in Latin America.<\/strong><\/p>\n

 <\/p>\n

\"Global<\/p>\n

During the second year of the Vanderbilt Executive MBA program\u2019s\u00a0Global Immersion Track<\/span><\/a>, students join an international cohort of about 60 students from the four prestigious business schools in the\u00a0Americas Alliance<\/span><\/a>. Students are assigned to cross-cultural teams, with representatives from each partner school, and together they work on a\u00a0global capstone strategy project<\/span><\/a>, consulting on real business challenges.<\/p>\n

 <\/p>\n

The Client:<\/strong>\u00a0Grupo ADO Transporte (commonly abbreviated Mobility ADO) is one of the largest bus companies in Mexico, running first-class and executive-class buses. The company offers 13 different types of buses to fit a wide range of passengers.<\/p>\n

The Project:\u00a0<\/strong>Mobility ADO is considering bringing its proprietary fleet management and logistics software to market as a standalone product. The capstone team was tasked with determining the feasibility of this new idea. \u201cWe were really in love with our own product, and we had not heard a third-party opinion about this,\u201d said Carlos Alberto Baez Barrera, Investment Project Manager at Mobility ADO and an alum of the\u00a0Americas MBA For Executives<\/span><\/a>\u00a02017 cohort.<\/p>\n

The Analysis:<\/strong>\u00a0The capstone team conducted industry research to get up to speed on both transportation and IT in the four initial target markets: Brazil, Canada, Mexico, and the U.S. They corresponded with the Mobility ADO team via email, phone, and video conference to secure the data and company information that they needed.<\/p>\n

The Recommendations:<\/strong>\u00a0For the final presentation, three members of the capstone team presented at the ADO offices in Mexico City, while the others participated via videoconference. The team determined that Brazil and Mexico had an underdeveloped transportation IT sector, leaving a potential opportunity open for ADO\u2019s new product.<\/p>\n

They recommended focusing solely on the bus transportation industry to start, beginning locally in Mexico and then expanding abroad. They also outlined several possible ways to bring the product to market, from partnering with a sector specialist to developing it in-house.<\/p>\n

\n

\u201cThis project has an element of complexity\u2026it\u2019s like a software mixed with a hardware. (But) they understood it, and they gave some really good recommendations to us.\u201d<\/p>\n<\/blockquote>\n

The Feedback:\u00a0<\/strong>\u201c(The team) proposed a series of alternatives, which is good. They didn\u2019t tell us \u2018there is only one way you can do this,\u2019\u201d Baez noted. \u201cI think the greatest benefit of having the capstone team on this project was that we had a first look by a third-party that has no interest in or benefit from giving us a recommendation\u2026They are pretty much neutral, so that\u2019s a very good first approach.\u201d<\/p>\n

To learn more about the Global Immersion track of the Executive MBA at Vanderbilt Business, visit the\u00a0program page<\/span><\/a>\u00a0or\u00a0request information<\/span><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

An EMBA Global Immersion capstone team offers insights to their client company, Grupo Ado Transporte, on how to bring their internal transportation software to market in Latin America.   During the second year of the Vanderbilt Executive MBA program\u2019s\u00a0Global Immersion Track, students join an international cohort of about 60 students from the four prestigious business […]<\/p>\n","protected":false},"author":692,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,24,29],"tags":[],"class_list":["post-329","post","type-post","status-publish","format-standard","hentry","category-emba","category-global","category-news"],"_links":{"self":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/executive\/wp-json\/wp\/v2\/posts\/329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/executive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/executive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/executive\/wp-json\/wp\/v2\/users\/692"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/executive\/wp-json\/wp\/v2\/comments?post=329"}],"version-history":[{"count":30,"href":"https:\/\/blogs.owen.vanderbilt.edu\/executive\/wp-json\/wp\/v2\/posts\/329\/revisions"}],"predecessor-version":[{"id":361,"href":"https:\/\/blogs.owen.vanderbilt.edu\/executive\/wp-json\/wp\/v2\/posts\/329\/revisions\/361"}],"wp:attachment":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/executive\/wp-json\/wp\/v2\/media?parent=329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/executive\/wp-json\/wp\/v2\/categories?post=329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/executive\/wp-json\/wp\/v2\/tags?post=329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}