Methodology
The development of our new strategic plan was a year-long initiative involving faculty, staff, students and alumni. We do not merely pay lip service to the collaborative ideal.
We drew upon an outside consulting firm that conducted research among Owen alumni as well as among firms that recruit our graduates.
Our Alumni Board and Board of Visitors helped us think deeply about our school, its defining attributes, its strengths, and also about areas for improvement.
Students joined the discussion at numerous town hall meetings.
Faculty and staff formed working groups to help us better define and articulate our competitive advantages.
Where we wound up: While our school has many strengths, our personal scale, collaborative culture, diversity, and location in a vibrant, compelling city stand out. By focusing on the seven key drivers of our mission our plan is to position Owen as the premier business school seeking a world-class education on a personal scale.
