Author: Nancy Wise

  • Honored by Vanderbilt

    Todd Jackson
    Todd Jackson, BA’96, EMBA’08

    Todd Jackson, BA’96, EMBA’08, received the inaugural Alumni Volunteer Award from the Vanderbilt Alumni Association Board of Directors. The award recognizes an alumnus who has positively represented the institution and its mission and has a significant pattern of volunteer service to the university.

    As founders and co-chairs of the Vanderbilt-Ingram Cancer Center Young Ambassadors, Jackson and his wife, EB, helped raise $250,000 and award seven Discovery grants to innovative cancer researchers at Vanderbilt. Those grants have generated an additional $2.4 million in research funding. Jackson, strategic operations consultant specializing in health care at the CTD Group, also helped increase volunteer and giving participation as president of Owen’s Alumni Council. He also served as fundraising chair for his fifth-year Reunion.

    Editor’s note: We are sorry to report that Todd Jackson died June 9, 2014, after an extended illness and after the print version of Vanderbilt Business went to press. Our thoughts and condolences are with his family and friends.

  • Vanderbilt Business Leadership

    Editor
    Nancy Wise

    Designers
    Michael T. Smeltzer

    Art Director
    Donna Pritchett

    Photography
    Daniel Dubois, Steve Green, Lauren Holland, Joe Howell, Anne Rayner,  John Russell, Susan Urmy

    Contributors
    Joanne Lamphere Beckham, BA’63; Eric Butterman; Bonnie Arant Ertelt, BS’81; Randy Horick; Rob Simbeck; Sandy Smith; Ryan Underwood,BA’96

    Dean
    M. Eric Johnson, Ralph Owen Dean and Bruce D. Henderson Professor of Strategy

    Chief Marketing Officer
    Yvonne Martin-Kidd

    Associate Dean of Development and Alumni Relations
    Cheryl Chunn

    Vanderbilt Business magazine is published twice a year by the Owen Graduate School of Management at Vanderbilt University, 401 21st Avenue South, Nashville, TN 37203-9932, in cooperation with Vanderbilt News and Communications. Editorial offices are at Vanderbilt University News and Communications, PMB 357737, 2301 Vanderbilt Place, Nashville, TN 37240-7737, telephone: (615) 322-4624, fax: (615) 343-7708, email: owenmagazine@vanderbilt.edu

    Please direct alumni inquiries to the Office of Development and Alumni Relations, Owen Graduate School of Management, PMB 407754, 2301 Vanderbilt Place, Nashville, TN 37240-7754, telephone: (615) 322-0815, email: alum@owen.vanderbilt.edu

    Vanderbilt University is committed to principles of equal opportunity and affirmative action. Opinions expressed in Vanderbilt Business are those of the authors and do not necessarily reflect the views of the Owen School or Vanderbilt University.

    © 2014 Vanderbilt University. “Vanderbilt” and the Vanderbilt logo are registered trademarks and service marks of Vanderbilt University.

  • Game On

    Game On

    Overdog's Bernstein and Berneman, with Luke the dog
    Thomas Bernstein, MBA’10, and Steve Berneman, MBA’10, with rescue dog Luke, who often comes to the office with his owner, Berneman

    A pro athlete on the road returns to his hotel room and wants to unwind by playing video games on his Xbox or PlayStation video console. How does he get a killer competitive game of Call of Duty or Madden NFL? The OverDog app, which connects professional athletes to their fans in playing the video industry’s most popular games.

    OverDog is the entrepreneurial venture of Steve Berneman, MBA’10, JD’10, and Hunter Hillenmeyer, BS’03. Thomas Bernstein, MBA’10, is the Nashville-based company’s chief product officer.

    The company has recruited hundreds of professional athletes to play the video world’s most popular multiplayer games, including Call of Duty, Madden NFL, FIFA and NBA2K. When they want to play, athletes issue a challenge to fans via the OverDog mobile application. Fans enter a drawing and a random winner is selected to play against the athlete.

    “OverDog creates meaningful connections between sports fans on video games,” says Berneman, OverDog co-founder and CEO. “My co-owners and I all come from the sports world. We tapped into our athlete network and what we found is not only do fans want to play athletes, but athletes want to interact with their fans in this way.”

    OverDog research shows that pro athletes demographically fit the profile of gamers: in their 20s, competitive, possessing a little bit of excess income, and having downtime at night. “After working with the unions, we found that 75 percent of the NFL self-identifies as avid gamers, meaning they play one to two hours a night,” Berneman says.

    How big is the market? Well, for starters, there are 60 million Xbox live subscriptions in the United States and 69 million PlayStation Network Subscribers.

    “The video game industry is significantly the largest entertainment industry,” Berneman says. “Call of Duty: Ghosts, which is the top grossing game, did a billion dollars in sales its first day. They outpace any movie, television show, theatre production or music.”

    Merger of sports and business

    Berneman worked in sports before attending Owen. Co-founder and president Hillenmeyer played linebacker for the Chicago Bears for eight years and was on the board of directors of the NFL Players Association.

    “When he retired, he began working at a startup,” Berneman says. “I was a corporate attorney. I did high-tech mergers and acquisitions in Austin, so I was mostly working with small and growth stage companies, but the goal had always been to move into entrepreneurship.”

    “Hunter and I both were in relatively secure positions and we wanted to start the company,” he says. “We had some venture capital interest from a mutual friend and he enticed us by funding the company a little bit on our way in.”

    Overdog logoOverDog makes money from sponsorships and advertising. The app itself is free and the athletes are not paid to participate. “They’re going to play tonight anyway and we provide them an opportunity to connect with their fans in an organic, fun way,” Berneman says. “Nothing about our app feels like a promotion. And we work really hard to make sure that it remains fun for the athlete.”

    Currently, OverDog has more than 400 active professional athletes onboard and its app has been downloaded more than 25,000 times. Some of the athletes fans can play against include Tampa Bay’s David Price, Major League Soccer Rookie of the Year Austin Berry, Houston Dynamo’s Eric Brunner, and Marshawn Lynch of the Super Bowl-winning Seattle Seahawks. In addition to making connections between pro athletes and their fans, the OverDog app also connects fans to play against other fans.

    The company had its public product launch on Labor Day 2013. Since then, OverDog has released a new version of its user experience, continues to add active monthly users and has grown to 10 employees. Plans include continuing to expand the athlete roster and to upgrade with new features on a regular basis.

    “We offer something where our fans are thrilled with us and our athletes are thrilled with us,” Berneman says. “What’s fun is our athletes are inquisitive and they’re technology-friendly. Half of them say, ‘I want to work with you guys because I think startups are cool and I just want to be a part of one.’”

  • Video is “Vital” for Project Pyramid

    Check presentation Project Pyramid

    A video made by students about Project Pyramid spread across the Web and earned a second place award from Johnson & Johnson in the company’s “Be Vital” video contest.

    Project Pyramid, a Vanderbilt organization founded by Owen students and dedicated to ending global poverty through community partnerships, education and responsive action, received $5,000 to help with travel expenses for students’ chosen projects. The video, created by students Rachel Taplinger, MBA’14, Kalen Stanton, MBA’13, Kramer Schmidt, MBA’14, and Hemant Nelaparthi, MBA’14, was posted on Johnson & Johnson’s website in November.

    Student in Project Pyramid tshirt

    Videos were rated through a combination of public voting and judging by Johnson & Johnson on the basis of return on investment, best out-of-the-box solution and greatest human impact. Project Pyramid’s video was one of only two graduate school projects honored.

    Project Pyramid logo

    Representatives from Johnson & Johnson’s university relations team visited campus to present Project Pyramid members (right) with the $5,000 check held by faculty sponsor Bart Victor, the Cal Turner Professor of Moral Leadership, and Taplinger.

    See  their winning video at vu.edu/2013bevital.

  • New Horizons

    Opening bell American Airlines GroupCongratulations to American Airlines Group CEO Doug Parker, MBA’86, and his team on the successful merger of US Airways and American Airlines. To mark the occasion when the new company’s shares began trading on NASDAQ, Parker (above, center) rang the opening bell in front of hundreds of employees gathered at American’s headquarters near Dallas/Fort Worth International Airport. Read the Vanderbilt Magazine feature on Parker, “Flight Path.”

  • Leading Groups, Honing Skills

    Marketing Madness products 2013
    The Snapple team  shows off its display for Vanderbilt Marketing Association’s  Marketing Madness, where student teams compete to create the most successful marketing campaign.
    Owen students visit Intell
    The Owen Tech Club was launched this year and set up Tech Trek, a spring break trip to the West Coast.
    Vanderbilt's team in Rice Case
    The Vanderbilt Marketing Association team won first place in the Rice Marketing Case Competition.
    SEC case team
    Vanderbilt fielded this team for the second SEC MBA Case Competition.
    Students painting for Thistle Farms
    Students involved with 100% Owen spent a day of service helping Nashville’s Thistle Farms, a nonprofit benefiting women residential program for women who have survived prostitution, addiction and life on the streets.
    Tug of war in MBA games
    MBA Games Club members participate in the annual MBA Games, a national event that raises funds for the Special Olympics. Since 1989, the event has raised over $1.8 million for the charity.
    Attendees check in to the 2014 health care conference
    More than 350 people attended the student-organized 2013 Vanderbilt Health Care Conference.
    Speaker Rushika Fernandopulle
    One of the keynote speakers at the 2013 Vanderbilt Health Care Conference was Guest speaker Rushika Fernandopulle, who talked about radical primary health care.
  • In Their Own Words

    Vanderbilt Business asked five of this year’s MBA graduates what they learned about leadership—and themselves—because they took key roles in student organizations.

    Paul Whitmire
    Paul Whitmire, MBA’14

    “I don’t know if this is a good thing or not, but I’ve often been called relentless. That’s a quality that showed up as part of the Leadership Development program. I think in the past it could have been a negative, but I’ve learned to use it in a productive way. For example, I think people would say I was relentless in asking them to vote for the Project Pyramid video in a contest sponsored by Johnson & Johnson last year. But it paid off. We won second place and $5,000.”—Rachel Taplinger, MBA’14, president of Project Pyramid, 2013-2014

    If I could share three things, it would be

    1. People pleasing isn’t worth it: One of the best leadership lessons I learned was to tell the difference between the squeaky wheels and the people who provide solid advice. It’s important to be able to distinguish between the two, and to build relationships with both.
    2. It takes a team: Much of what OSGA has accomplished this past year would not have been possible without my incredible EVP Marley Baer or our dedicated team of workers. Having this strong foundation of people who shared our vision and knew what steps we wanted to take to get there really made the leadership process easy and allowed us to do some incredible things.
    3. Take blame, give credit: One of the best lessons I learned this past year was to take blame for failures, and give credit to your team when you found success. It sure makes things a lot easier, and helps build your network when people know you as a humble leader who gives credit for successes, but takes the blame when failures happen.—Paul Whitmire, MBA’14, president of Owen Student Government Association, 2013-14

    Carolyn Griffin

    “Listening is a skill that is easy to do, but most often omitted from conversations. As a leader, it is very important to spend extra time consciously listening to those you are leading.”—Carolyn Griffin, MBA’14, president of the Owen Black Students Association, 2013–2014

    Megan Eberhard and Kristen O'Neill

    “I learned most about leadership by simply stepping up to co-lead the health care conference and actually doing it! Sometimes you need to be willing to take risks, then dive in and start trying. Owen—and the conference in particular—provided the perfect opportunity to develop my leadership skills in a low-risk environment.”—Megan Eberhard, MBA’14, co-president, Vanderbilt Health Care Conference, 2013

    “The conference was a great opportunity to develop confidence as a leader, and I am hoping to find a full-time position that allows me to take on similar levels of responsibility and ownership over various projects. I also discovered a fondness for working across functional teams. As a result, I have been focusing my job search on positions within a startup environment, hoping that a fast-growing company will provide me with both the variety in job functions and increased opportunities to step up and demonstrate my abilities.”—Kristen O’Neill, MBA’14, co-president, Vanderbilt Health Care Conference, 2013

  • Seven Signposts Pointing to High-Potential Leaders

    How can executives or organizations predict who will become a successful future leader? The skills, experiences, dispositions and motivators that correlate with success in senior executives are different from those for middle management or entry-level roles. These leadership attributes do not simply spring into existence when a person is promoted into leadership; they manifest and grow over the course of a career.

    Illustration_Man_at_CrossroadsAll high-potential leaders are marked by seven essential signposts that indicate their likelihood of future success. Identifying such high-potential leaders early lets an organization deliberately develop future executives so that when a need arises, someone with the requisite ability is prepared to step up to the challenge. This is the only truly proactive way to manage a talent pipeline.

    1. A track record of formative experiences

    Even though every leader’s career is unique, their paths into leadership follow a predictable course: It starts with managing others and works up to more management responsibility. Each leadership level is defined by challenges and experiences.

    Korn Ferry International research has identified key career experiences that build the abilities of high-performing leaders. A leader who has developed a strategy, managed difficult financial situations, or honed external relationship management has much more bandwidth to learn everything else he/she must conquer to succeed when promoted to the next level. The individuals who reach the highest levels of leadership consistently have experience in general management, and handling critical or risky situations and problem-solving challenges.

    2. Ability to learn from experience

    People who learn from experience not only glean multiple, varied lessons from their experience, they effectively apply those lessons to be effective in new situations. They are able to develop frameworks, rubrics and rules of thumb that will guide them when managing recurring issues, and help them recognize and address the truly new challenge when it arrives.

    Those with high potential for leadership take more lessons from their experiences, can describe the insights, and even show how they have applied the lessons.

    3. Self-awareness

    To achieve high performance, leaders must begin with a clear-eyed view of their existing strengths and their development needs. They need to know where they excel and when they can trust their instincts and abilities. They also need to recognize where they have weaknesses and when they need to rely on the insights and abilities of others.

    Being self-aware allows high-potential leaders to understand the impact that people and situations have on them. They also observe the effect they have on people and situations and use that knowledge to manage and influence people.

    4. Leadership disposition

    All of us are disposed to behave in certain ways, and all (or at least most) of us learn to adjust those behaviors to meet the demands of various situations.

    The more an individual’s dispositions align with what is required for leadership success, the greater the potential for future high performance. Some dispositions become more important at higher leadership levels, others less important. For instance, attention to detail may contribute to early career success, but inhibit or even derail a top executive. This shift accounts (in part) for the paradox of a merely satisfactory new manager who simultaneously has the potential to be a superior performing executive. And it explains, in part, why some leaders plateau despite early success.

    5. Motivation to be a leader

    People with leadership potential find the role of a leader interesting and the work of leading motivating and fun. Leadership becomes progressively more difficult at every level, and the demands upon time and energy increase. People with less leadership potential typically cite the perks of the role (title, pay, prestige) as their primary motives. High-potential leaders, on the other hand, cite the nature of the work as what drives them: the opportunity to make a difference, to have a positive impact on their coworkers and organization and to have a greater area of responsibility.

    6. Aptitude for logic and reasoning

    Call it capacity, mental bandwidth or logic and reasoning, high-performing leaders have considerable cognitive ability. They are effective analytical and conceptual thinkers. They are astute at spotting patterns or trends in data that others miss. And they solve problems with aplomb, at first individually, and then as leaders, by marshaling and focusing resources on the right challenges.

    But there is a subtle trap here: a person’s role changes from being the primary problem solver to ensuring that the problem gets solved. Leaders who cannot shift out of individual problem-solving mode and into the job of coaching and mentoring others to analyze problems will struggle beyond midlevel leadership roles.

    7. Managed derailment risk

    A perennial business magazine cover topic is the high-level leader who self-destructs, sometimes ruining just his or her career, but other times crippling the entire organization. Careful assessment of an individual’s derailment risk is crucial before moving him or her into a mission-critical role.

    Derailers get amplified for a few reasons: 1) the strengths that propel leaders to the top often have corollary weaknesses; and 2) increased demands and higher expectations yield more focused scrutiny. Derailers undermine trust in and willingness to follow a leader and are, therefore, considerably more damaging.

    In seven different, measurable ways, high-potential employees are indicating their ability to become high-performing leaders. It’s up to organizations to pay attention to the signs, and which way they are pointing.

    Adapted from a white paper by Bruce Sevy, Vicki Swisher and J. Evelyn Orr, Korn Ferry Institute. Read the full white paper.

  • Community Leader and Problem Solver

    Community Leader and Problem Solver

    Francis_GuessFrancis Guess, MBM’74, doesn’t shy from uncomfortable topics.

    The businessman, civil rights leader, philanthropist, public servant and community leader talks frankly about what it was like to be a Vietnam veteran assigned to work on the Army’s civil disturbance plans for his community, attending Vanderbilt in the 1970s when most students expected a black man to be on campus only if he wore a staff uniform, and how his education at Vanderbilt’s then-new management school was unconventional when compared to today’s B-schools.

    That frankness and willingness to engage in dialogue is part of Guess’ effectiveness in business, public service and human rights. Appointed to the U.S. Commission on Civil Rights by President Reagan, he investigated and made recommendations regarding discrimination. Guess also led Tennessee’s Department of Labor and its Department of General Services, served for more than three decades on the Tennessee Human Rights Commission, and was instrumental in helping corporations become diverse and sensitive to racial inequality.

    Guess very nearly didn’t attend Vanderbilt.

    “I had applied to the University of Tennessee law school and I had been admitted,” he says. Then he read an article in Black Enterprise magazine about a management school starting at Vanderbilt. A college acquaintance working at Vanderbilt insisted Guess meet the admissions director. He did and soon enrolled.

    “UT sent me a letter saying that they’d let me go to school there. Vanderbilt Graduate School of Management made me feel like they wanted me to go there,” Guess says.

    In 1973, Guess joined one of the pioneering classes of what was to become Owen. The school was housed in Henry Clay Alexander Hall, a former mortuary on West End. Students either passed or failed courses—there were no grades. The management emphasis was on advising and problem solving.

    “Owen at that point in time was heavily oriented toward consultative-type work. As a result, we tended to lead with an attitude of ‘I am an analyst—where are my problems?’” he says.

    Ever since, Guess has been a problem solver in business, government, community and nonprofit arenas. The native Nashvillian runs his own helicopter company, Helicorp; worked as executive vice president of the Danner Company, a management and investment firm; and remains executive director of the Danner Foundation, which contributes primarily to Tennessee programs regarding education and health.

    Guess serves or has served on boards for the Country Music Hall of Fame, NAACP, Nashville Convention and Visitors Bureau, Nashville Minority Business Development Loan Fund and National Museum of African American Music. He was the first African American to head Nashville’s Rotary Club.

    Recently, the Community Foundation of Middle Tennessee awarded Guess its annual Joe Kraft Humanitarian Award, adding him to a roster of honorees that includes John Seigenthaler, Martha Ingram, Vince Gill and Amy Grant. The foundation gives the award in memory of Nashville community leader Joe Kraft, BA’48, honored as “a remarkable person who led our community by strength of character and unwavering integrity.”

    For Guess, receiving the award is a connection back to Kraft, who died in 1994.

    “Joe was very close to my family when I was growing up—both Joe and his brother Cyril,” Guess says. “When I would go with my father, we walked in the back door every place else in Nashville—but when we went to his accountant, Kraft Brothers—we went in the front door. As a 12-year-old, that stuck with me.”

  • Welcome to Owen Event

    Jason Resuch and Steve Berneman
    Jason Reusch and Steve Berneman

    Alumni Jason Reusch, MBA’05, and Steve Berneman, MBA’10, JD’10, were among the Owen alumni who greeted incoming students at the welcome event in August. The incoming class includes 166 full-time MBA students, 53 Executive MBA students, 33 MAcc Valuation students, 43 MS Finance students and 29 Master of Management in Health Care students. More than 31 countries are represented in this year’s programs.

  • Celebrating Alumni Weekend 2013

    Alumni with check presentation to Dean Bradford

    Owen alumni donated $314,694 in honor of their reunion in April 2013. Alumni Board President Brent Turner, MBA’99, (center), prepares to present the really big check to Dean Jim Bradford during the weekend’s kick-off barbecue.

  • Lasting Impression

    Lasting Impression

    Lasting Impression Winter 2013

    Is it something in the air at New Harmony, Ind.? Each new class of Executive MBA students starts out as strangers. Then a few days into their week-in-residence at the remote, unplugged and historic New Harmony community, they have bonded as colleagues, friends and C-teams. On a warm August evening, the incoming Class of 2015 toasted new friendships and surviving the day’s rigorous schedule. Clockwise, from left, are Kevin Cleveland, April Gardner, Braden Vague, Alice Little, Elizabeth Triggs, Mary Beth Taylor, Silvia Moyses, Rhea Heath and Enderson Miranda.

  • “How do I prepare to move into a new industry?”

    “I am successful in my field, but I’d like to transition into a different industry. What advice do you have for me? Are there standard things I can do? What do I need to do to prepare and to make the move?
    Signed, Ready for a New Challenge

    To answer “Ready for a New Challenge’s” question, Vanderbilt Business turned to the Owen community out in the field and here on campus. Here’s their advice.

    Anne Marie Mills, MBA’13, senior consultant at Capgemini Consulting, wrote on LinkedIn.

    Research, research, research followed closely by network, network, network. I made the switch from engineering to human capital by understanding my future industry and what I could offer from my past. I was fortunate enough to find an internship at a technical company that allowed me to bridge the gap between engineering and HR in a very concrete way. Then I was able to sell those skills for a full-time position. When you’re at Owen, there are a ton of resources at your fingertips and I tried to use as many as possible along the way. Now I hope I can help others!

    Danielle Jones, MBA’13, human resources consultant at Bank of America, also responded via LinkedIn.

    Switching careers or industries starts with identifying the “six degrees of separation” between you and the opportunity you’re seeking. It’s important that a candidate identify the relevant skills, experiences and qualities needed to break into the sought-after industry, and more important, how their previous experiences, education and background transfer to a value-add in that industry. Once you can begin to identify what it takes to break into that industry and how your current profile sets you up to do so, you can begin to connect the dots and tackle those degrees of separation. In some instances, it’s merely selling your transferable skills and networking; in some cases, it involves seeking out completely new opportunities and experiences as a steppingstone. Either way, it’s important to understand where you are, where you want to go, and develop a road map for how to get there.

    Debbie Clapper recently retired as associate director, executive and alumni career services at the Career Management Center

    Over the years, Debbie helped a lot of Owen alumni transition to new jobs and careers. She says that this question is one she heard frequently—maybe even the most—from Owen alumni. Here’s her advice and answer:

    Dear Ready for a New Challenge:
    I heard this question, or something similar, many times during my coaching sessions with alums. If you have effectively managed your professional growth and your career path, it is possible to find yourself currently in a role or field where you find great satisfaction and success. Opportunities for additional professional growth can be found in applying or transferring your skills and competencies to a new industry. The advice that Anne Marie and Danielle provided is spot on: Research, network and connect the dots. I would add to this great advice these tactics:

    • In your research, collect job descriptions of representative roles or jobs in the targeted industry. Create a table. In the left column, add all the listed job requirements. In the right column, add what you offer as evidence or proof that you possess this skill, knowledge or experience.
    • Identify those boxes where you have a gap. Can you substitute a similar skill or experience?
    • Network with your one- and two-degree-of-separation contacts to gain their perspectives on filling the gaps.
    • Some methods for filling the gaps include:
      • Take a new position within your current industry that will allow you to develop competency or experience that the new industry requires. Do you need project management or process improvement skills to be more attractive to the target industry? Can you gain these in your current industry?
      • Take a position in a company or industry that touches your desired industry. I have alums who would like to work in the luxury car industry. An interim step might be to take a position with a vendor or supplier to the luxury car industry.
      • The target industry may have some type of certification that is expected. Some examples I have seen are PMP, Six Sigma or CFA. Go ahead and prequalify.
      • Gain some kind of industry exposure via community involvement. Serving on a board or committee for the American Heart Association or something similar may provide enough health exposure to get you through a health care door.
    • Research the targeted industry. What are the current challenges? Be specific about how your skills and experiences can help address this specific challenge.
    • Don’t assume that the industry will see the obvious transferability of your expertise. You must be clear in the specifics and provide real examples of accomplishments and how these are needed in the targeted industry. You might write, “My past experience leading soldiers in combat situations developed my ability to make difficult decisions quickly with whatever data was available” or “Serving as a research analyst for the media industry developed my ability to craft a comprehensive picture of a company. It is this same ability to quickly understand a company that will transfer to an internal corporate development role.”
    • Use the Owen network to help change industries. Who do you know in the targeted industry? Will any of these contacts open the door and pull you in? They might if they know you. They won’t if you are a stranger. NETWORK, NETWORK, NETWORK.
    • There are executive search firms that specialize in specific industries. Research these and see if you can find an internal contact at one of these.
    • Add the ingredient of time! I am often surprised at how many times a random event or encounter leads to the opening of a career door. These encounters can’t be rushed.

    You already are ahead of the game by asking what you must do for a transition. Good luck!

    Signed,
    Debbie Clapper, Owen

    Have a burning career or management question? Wish you could get advice from an Owen professor or experienced fellow alum? Now you can. Vanderbilt Business has launched a new advice feature, “Dear Owen.” Send a question via email to owenmagazine@vanderbilt.edu or use social media. We’ll also post a request for questions on Facebook and LinkedIn several times a year. Post your questions and we’ll provide answers in a future issue of the magazine.

  • MBA Millennials: They ARE Different

    The workplace today is different from the one our parents knew—and it’s different from the one in which many senior executives began their careers. With that change comes different challenges—one of which is recruiting, managing and retaining millennials—typically, those workers born in the 1980s and 1990s.

    Whether they’ve been out of Owen a few years or a few decades, some characteristics of Owen alumni remain the same. One trait is the desire to continue exploring and gaining lifelong learning. In this and future issues of Vanderbilt Business, we explore topics and concepts that will allow alumni to add to their knowledge base, continue to build skills and keep current with industry trends. This issue’s article explores the challenges of managing and motivating millennials.

    If you have responsibility for hiring and supervising younger employees, then you probably already know that what worked 20, 15 or even 10 years ago might not be appropriate for working with today’s young professionals.

    When Eileen Stephan, managing director and head of graduate recruitment and program management at Citi, visited Owen, she shared insights on recruiting and retaining top talent among today’s millennial generation.

    Stephan, who oversees Citi’s university recruiting programs, pulled some facts about what motivates today’s talent pool from a millennial source: MTV. According to MTV’s “No Collar Workers” study:

    Millennials on the job

    • 83 percent of millennials are “looking for a job where my creativity is valued.”
    • 95 percent are “motivated to work harder when I know where my work is going.”
    • 76 percent believe “my boss could learn a lot from me.”
    • 65 percent say, “I should be mentoring older coworkers when it comes to technology and getting things done.”

    Those types of attitudes point toward a kind of “emerging adulthood” phase among millennials, she says. That means employees in this generation tend to continue searching for their personal identities, making them wary of firm career commitments.

    “This is opposed to previous generations who said, ‘All right, I’ll take this role, do it for a few years, establish a platform and a network, and I’ll see where it takes me,’” Stephan said. “How do you manage expectations around a two-year training program where you don’t even know what your job will be at the end of it? Millennials can’t wrap their heads around that idea.”

    Different priorities

    Targeting the millennial mindset requires adjustment in everything from a company’s recruiting materials to the type of training human resource professionals receive.

    For example, Stephan said that today’s recruiting videos aimed at millennials tend to feature college-age students talking about a typical day in the office, including the mentors they work with and after-hours social activities they participate in with co-workers. That compares to 15 to 20 years ago, she said, when a similar video might have involved a senior executive extolling the firm’s financial stability.

    Eileen Stephan
    Eileen Stephan was the keynote speaker at Owen’s second annual Human Capital Connection conference, which focused on talent acquisition and retention of MBA millennials.

    Those in recruiting and hiring need to make further adjustments. Stephan said it’s important for today’s recruiters to spot the difference between job-hopping—which she views as someone who has failed at a job and been forced to move on—versus millennials who are moving on to new opportunities.

    “Don’t be alarmed if you interview someone who has had four different jobs by the time they go to business school,” she counseled. “You cannot make hiring decisions based on whether this candidate will stay or not. You’d never hire anyone.”

    A study by the Pew Research Center backs that up. It found that nearly six in 10 younger workers say it is not very likely or not likely at all that they will stay with their current employers for the remainder of their working life.

    So why millennials?

    According to a study by the Young Entrepreneurs Council, millennials are idealistic, diverse, digitally enabled, social and perhaps most important, ambitious. Millennials will be roughly 36 percent of the U.S. workforce in 2014 and 75 percent of the global workforce by 2025.

    Which brings up another point. Stephan said that the same trends don’t necessarily hold true for international applicants in the millennial generation if the person was primarily educated abroad. “We see Europe lagging about 18 months behind the U.S. in these trends,” she said. “And in Latin America and Asia, it’s much further behind.” If most of a person’s education occurred in the U.S., however, Stephan said they tend to exhibit the same millennial characteristics as their U.S.-born peers.

    Millennials are connected, confident and ready to change. They also value the contributions and connection with other generations—75 percent of millennials want a mentor and 90 percent want senior people in their company to listen to their ideas and opinions. This comfort with different age groups may come from the closeness millennials have with their parents … and their parents with them.

    “We are seeing companies in many industries actively including parents in the recruiting process,” Stephan says.

    To learn more about the Millennial generation and how closely your attitudes align with those you might be hiring—or working for—take this quiz from the Pew Research Center at vu.edu/ew-millennial.

  • J. Smoke Wallin

    Have you ever wanted to ask someone questions about their career path? How I Did It asks those questions for you. Serial entrepreneur and beverage magnate J. Smoke Wallin, MBA’93, starts off this recurring series.

    Q. What do you do?

    I turn ideas into actionable things. Whether working on community issues, industry issues or business ideas, time and time again, I tackle a challenge by manifesting something that was not before.

    J. Smoke Wallin
    Wallin

    In recent years, I have been looking for ways to acquire or create new brand businesses in the beer, wine and spirits space. This pursuit has taken many a twist and turn, and the process has not always been pretty. Today I run several businesses.

    I am president and CEO of the Napa Smith Brewery and Winery in Napa, Calif. I acquired the brewery in late 2010 with some partners. We sell in 10 states and Sweden, the U.K. and Hong Kong.

    I serve as managing director of Lipman Brands, a brand marketing and sales company. My task has been to build out the infrastructure (systems, process and people) for Lipman Brands to be a national selling organization.

    I am chairman, CEO and founder of eSkye Solutions, a technology dot-com I started with a number of Owen alumni back in 1999. Though we have changed our business model a number of times, acquired numerous companies and sold our winery software division in 2007, we continue to build our national account pricing business with large retailers and brands.

    And through my holding company, I am still engaged in various consulting projects for new brands, existing businesses and startups. This is a minor part of my job, but it keeps me in touch with new ideas, people and opportunities.

    Q. What’s your educational background?

    I started as an engineer at Cornell, then was in the hotel management school and then settled on agricultural economics (Cornell’s undergraduate business program). It turns out my time in hospitality management and the agricultural economics department—with a huge emphasis on the grocery and consumer packaged goods industries—gave me a great initial preparation for the beverage industry. At Owen I had a triple concentration in finance, marketing and operations. My view was I wanted to be a general manager/entrepreneur so I needed to learn about all those areas.

    Q. What was your first job?

    My first job out of Cornell was with Seagram in their management training program. After a summer at Seagram, I had the opportunity to join them full time or join their distributor, National Wine and Spirits. I joined NWS when it was doing $150 million annually. When I left 14 years later, we were a $1 billion operation.

    Q. Tell us about your consulting and brand work.

    With eSkye, we were doing business with beer, wine and spirits companies all over the world. At one point we had over 250 wineries making or selling their wine using our software. I ended up advising many clients on not just their technology but also on their distribution and business strategy.

    I got a bit frustrated with trying to get an old, sleepy and successful industry to be creative in their business strategy. This inevitably led me to want to own my own brands so I could demonstrate my ideas in real life. Starting a new business takes a level of commitment that has to overcome huge obstacles. To make such a commitment, one has to be fairly passionate about whatever it is one does. I have been passionate about the brands business for some time now.

    Q. What would you say was your big break or opportunity?

    Growing up with a mom who was (and is) very independent-minded, hard-working and stubborn. Becoming a wrestler in high school and later at Cornell. No sport teaches better discipline and self-reliance. Select coaches, teachers and mentors along the way who saw potential in a kid with big ideas and no wallet.

    Q. What was—or has been—your biggest challenge?

    Overcoming financial distress when either markets or circumstances have gone against me at select moments. …The good news is, if you can get through those times and never forget them, it makes for a wiser, more humble perspective. This is something I think I was meant to learn.

    Q. What was—or has been—your greatest thrill (or accomplishment if you’d prefer to answer that)?

    Biggest thrills: Closing on a $110 million bond deal for NWS as CFO, closing on a $60 million equity deal for eSkye as CEO and acquiring the Napa Smith Brewery. Also a handful of sales closes over the years that were big enough to materially impact that particular business.

    Biggest accomplishments: I would say seeing some of the people I hired, believed in and worked with go on to be very successful in their own right. That includes some Owen grads and many others along the way.

    Q. If you could give one piece of advice, what would it be?

    I’ll give two:

    • Don’t let fear prevent you from pursing your dreams. Nothing great was ever accomplished by someone who simply thought great things. It only happens in doing.
    • Enjoy the journey. I spent a lot of energy focusing on outcomes: raising money, IPOs, deals and sale closes. Those are important, but enjoying the process of getting there, each and every day, needs to be constantly remembered. This is where we spend most of our time and if that is so, how do you want to remember most of your time?

    Easier said than done, but you asked for advice.