Category: Departments
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Jack Rutledge, Amazon Music
Learn how Jack Rutledge, BMus’03, MBA’09, a Blair School of Music undergraduate, turned his talent for music and business to become head of catalog and selection for Amazon Music.
Q. What do you do?
My team manages Amazon’s digital supply chain, acquiring audio music files and metadata from record labels, and then presenting those products to customers in ways that make it easy for them to find the music they want to listen to and to discover new music. We have a catalog of more than 35 million tracks, so I spend a lot of time thinking about how we can maintain a high level of quality for our customers across a huge catalog. I also help design the technology platform that enables us to grow our business quickly and have the flexibility to keep up in an industry faced with rapid change and innovation.
Q. What was your first job?
I had lots of first jobs. On the weekends and evenings during high school, I worked at a small hippie grocery store and fruit stand in North Seattle. It was a neighborhood store where we knew all of our customers by name and most customers carried a tab with the store. I spent a lot of rainy Sundays rotating apples, stocking craft beer and refilling the bulk granola containers.
The store had a tiny footprint, so we were always talking with our customers to make sure we carried the products they wanted, in hopes that they wouldn’t get in their cars and drive to one of the larger grocery stores in town.
My first job out of Blair was playing saxophone with a 15-piece salsa band that played nightclubs throughout the Southeast. In 2005, I took my first 9 to 5 job managing the IMAX theater and planetarium at the Smithsonian’s National Air and Space Museum.
Q. What’s your educational background? Do you use your degree from Blair in your position?
I finished my undergraduate work in 2003 with a bachelor in musical arts/saxophone performance (with high honors in ethnomusicology) from Vanderbilt’s Blair School of Music. Today, I use the knowledge of music, music theory and history I learned at Blair to help design better ways for our customers to discover and explore the Amazon music catalog. From the small task of being able to correctly classify a work as baroque instead of classical to understanding how musicians write, record and perform music, each of these things help me in my daily work.
I graduated from Owen in 2009 with a focus on general management. Not having worked in the business world prior to graduate school, at Owen I wanted to expose myself to as broad a business curriculum as possible. The closest thing to a math class I’d had since high school was music theory, where you learn to count to 12 and then start over again. So I spent as much time as I could exposing myself to new ideas and ways of thinking in classes like Corporate Finance, Business Forecasting, Innovation and Marketing Models. I was also fortunate enough to spend some of my time at Owen with Professor Tim DuBois, developing a better understating of the music business and how technology is influencing that industry. [Note: Tim DuBois, a successful songwriter, music industry executive and major record label head, also taught music business at Owen.]
Q. What drew you to Vanderbilt for your MBA?
After being in Washington, D.C., for almost three years, I was ready to get back to Nashville. I was drawn to and energized by Owen’s small (but mighty) student body and direct access to professors. Also, I had grown up around Nashville and had always regarded the city as a place of opportunity and entrepreneurship, which was a huge attraction. I already knew how special the Vanderbilt community was from my time at Blair and knew that Owen would provide similarly excellent community and opportunities.Q. How long have you been in your current position?
About eight months. I’ve been with Amazon’s music group since the summer of 2011, initially as a product manager looking after the launches of our Cloud Player recommendations, artist stores, AutoRip and Prime Music services.
Q. How did you get into product management?
I started my work and learning in the music industry as a product manager with Joe Kustelski (BS’93, MBA’08) at Echomusic during my summer internship in 2008, where I was first exposed to the discipline of product management. After graduating Owen, I founded a small business in Nashville called BigData Marketing with a classmate, Rachel Barnhard Whitney (MBA’09). Among my many responsibilities as an entrepreneur, I worked as our product manager. I then moved over to Nashville’s Rockhouse Partners/Etix before finally landing back in Seattle with Amazon. So I really developed my product management chops through a number of startups in the Nashville music and technology space.
Q. What was—or has been—your greatest thrill or accomplishment?
As a product manager, it’s always satisfying to launch a new product to your customers. The launch that’s a highlight for me was our AutoRip service. Now, when you order a CD or vinyl record that has our AutoRip feature, we stick the physical product in the mail to you and for no extra charge, we send the digital version of that album straight to your mobile phone or tablet, saving you the hassle of hours spent on your computer ripping old CDs so you can listen to them on your phone or iPod. Better yet, at launch we added any of your past purchases—all the way back to 1997 when Amazon began selling music—to your Cloud Player locker. Several days after we launched AutoRip, I got a note from a family friend who had bought hundreds of opera CDs from Amazon over the years, but then lost them all in a house fire. We had put all of this music back in his Cloud Player and restored a part of his collection that he had been without for years. I’d spent countless hours over the previous year working with colleagues from around the world trying to launch AutoRip, so getting his note after working so hard was a huge validation and accomplishment.
Q. If you could give other alumni and current students one piece of advice, what would it be?
Listen. So much of our time and effort learning about communication is spent on how to better speak, write, present, post, sell and convince.We often spend so much time on these things that we neglect the other part of communication. Writer Susan Cain said it best: “We have two ears and one mouth and we should use them proportionally.”
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Intellectual Capital
As members of one of the nation’s top research universities, Owen faculty always have something interesting on their minds. Here’s a portion of what two faculty members are currently considering.
Richard Willis
Who: Richard Willis, the Anne Marie and Thomas B. Walker Jr. Professor of Accounting. The West Texas native joined the Owen faculty in 2006. Willis earned his MBA from the Fuqua School of Business at Duke University in 1992 and his Ph.D. from the University of Chicago in 1998. He was an associate professor of accounting at the Freeman School of Business at Tulane University before coming to Vanderbilt. He has also held teaching positions at the Kellogg School of Management at Northwestern University and the Fuqua School, where he was awarded the Daimler-Chrysler Award for excellence in teaching.
Prior to his academic career, Willis was a marketing research analyst for Warner-Lambert Company (later acquired by Johnson & Johnson), where he worked on many popular oral care brands, and at E. & J. Gallo Winery, where he helped launch the Bartles & Jaymes wine cooler.
What he’s researching: Willis has extensive experience in accounting and financial reporting and a distinguished body of scholarly research in premier accounting and finance journals. Willis conducts what’s known as empirical financial accounting research. That means he studies questions that are addressable through data that’s either present in financial statements or disclosed by security analysts. Vanderbilt has a group of faculty working in this area, which is one of the reasons that Willis was attracted to Owen.
Lately, Willis has become more politically minded. Willis and colleagues are currently studying elections in more than 30 countries to see how companies alter their tax strategy in response to political uncertainty. They are examining how companies around the globe avoid paying taxes in anticipation of upcoming national elections.
Their hypothesis is that in the face of political uncertainty, companies may respond to that uncertainty by avoiding taxes to the fullest extent possible. The research team defines political uncertainty as general uncertainty about upcoming government and regulatory policies that might be altered as a result of a change in an incumbent government. Preliminary research suggests that companies will hold on to more of their cash whenever possible until after the election, when the uncertainty is resolved.
The way these companies behave in the run-up to an election is similar to how everyday consumers behave during an economic downturn. When the economy tanked in 2008, consumers were uncertain about their future finances, so they saved more cash because they weren’t sure what was going to happen.
“When that anxiety about the future manifests itself, a natural response is to hold on to more cash because you don’t know what’s coming next,” Willis says.
Why it’s important: It matters to companies. In this case, with political uncertainty as an example, if the tax rate was going to drop after the election, then a company would want to defer paying taxes today—to the fullest extent possible—in expectation that they could pay lower taxes in the future after the tax rate was decreased.
Companies look to avoid paying taxes through various tax deference strategies, such as tax shelters in offshore countries. In another scenario, if a company is running money through that tax shelter today, but expects that laws might soon change to make tax shelters illegal in that country, then the company might try to maximize the use of the shelter today.
The U.S. corporate tax rate is the highest corporate tax rate in the world, so American companies are desperate to lower their tax burden and will try various strategies to do so. Understanding how companies are responding to global political uncertainty through their tax deference strategy could help economists better predict future responses to elections.
Nicholas Crain
Who: Assistant Professor of Finance Nicholas Crain came to Vanderbilt in 2013 after earning his Ph.D. in finance from the McCombs School of Business at the University of Texas at Austin. His dissertation examined the effect of career concerns on the pattern of investments selected by venture capital fund managers. He was also awarded runner-up in the 2012 Coller Ph.D. prize given by the London Business School for the best paper relating to private equity and/or venture capital fields. Prior to graduate school, Crain served as associate professor of naval science at the University of Idaho and as a division officer in the U.S. Navy aboard the USS Augusta, a nuclear-powered submarine.
What he’s researching: Crain’s research is about investment decisions and what affects performance in venture capital and private equity funds. To be a venture capitalist, he says, you have to raise new money periodically. Investors may commit capital, often between $30‑$150 million, to be spent over five years. As this commitment winds down, you have to go out and raise more money, facing scrutiny on your past performance.
According to Crain, this practice actually discourages risk taking. His research has shown that venture capital companies want to hit singles and doubles before trying to hit home runs. Convince investors that you have talent, he says, then start swinging for the fences. That’s the pattern seen in Crain’s data. Early investments for venture capitalists tend to have a lower variance in outcomes than later investments. The venture capitalists who do poorly with initial investments tend to keep making safer bets. Those who appear certain to raise new money are the ones who make risky investments with higher reward potential.
Lately, Crain is interested in how newly available data will affect private equity in venture capital. Progress in quantitative analysis in the private equity and venture capital field has been slow because it is difficult to get data on these private transactions. That’s starting to change. Just in the last few years, the data that’s accessible to researchers has improved and now it is at the point where Crain can use it in his research. Soon, the data will be at the point where people in the venture capital industry can use it to help make decisions about their investments. Why is the investment data from venture capital and private equity firms more accessible now? More demand and improved technology, Crain says. Several companies are collecting the data and have invested the money needed to do a good job of assembling a clean database. The alternative asset industry has grown large enough for that investment to make sense.
Why it’s important: Better and more accessible data could lead to better insights into how investment performance is related to agency problems or corporate finance theory, which Crain studies. Practitioners will be able to get better insight into how well a fund manager performs.
“Looking at their fund level returns, it’s hard to discern whether they’re awfully good or awfully lucky,” Crain says.
Being able to see a little bit more about their performance on a granular level will reveal, for example, if a successful fund return came from one home run investment or a series of consistently successful investments. Such an analysis would lead to a systemic benchmarking across firms.
“With the demand for venture capital transparency, along with the information technology’s ability to gather data easier, we will see improved benchmarking start to show up and be the basis for a lot of really interesting research sooner rather than later,” Crain says.
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How I Did It: Guy Bodart
Have you ever wanted to ask someone questions about their career path? “How I Did It” asks those questions for you. Guy Bodart, MBA’88, is CEO of Chanel Brazil. He talks about the value of international experience and how he ended up in leadership for one of the world’s most distinctive luxury brands.
Q. What do you do?
I manage the operations of Chanel in Brazil. The brand is considered one of the leading companies in the luxury industry and Brazil is one of the most challenging emerging markets in the world. That makes my job anything but boring. Brazil is one of the most protectionist markets in the world (the big ones are China and Russia). This translates into extremely high costs of importing and retailing products. It’s also a very inefficient market. Logistics, administration, legal aspects and bureaucracy are dreadfully slow, increasing operation costs.
Q. What was your focus at Vanderbilt?
I majored in marketing, but enjoyed finance, operations and other science-focused courses. All classes had some level of relevance in my career, although stats, math, strategic thinking and operations have proven particularly useful.
Q. What was your first job?
Prior to joining Owen in 1986, I worked odd jobs. I worked as an assistant financial assistant at Merrill Lynch at their Geneva office, then as a commodity trader at Baytur S.A., based in Geneva and Istanbul. These first jobs opened my mind to the real world, taught me to be disciplined and structured, and allowed me to travel a little. I also valued my experience waiting tables at New York restaurants, driving a cab and selling bathroom towels at Bloomingdales. I would never trade this experience for anything. It teaches you to be relentless and how to bounce back.
Q. What drew you to Vanderbilt?
Two factors, and in no particular order of relevance. My very best childhood friend from Belgium had moved to Nashville to pursue music business at Belmont College. I had visited him in the summer of ’85 and fell in love with the area.The second factor was the interest Vanderbilt showed in my international background. [Bodart grew up in Belgium and Switzerland.] At that time, the program had only a few international students and perhaps they felt adding me would help propel the school’s reputation overseas. I hope I contributed a little.
Q. How long have you been with Chanel and how long heading up the Brazil operations?
I joined the company in April 1996 as a vice president of sales for Central and South America at Chanel’s Panama office. After working in this position for 10 years, I was promoted to managing director of the Mexico operation. I moved to Mexico City in late 2006 and stayed until early 2013. I have been in charge of the Brazil operation since April 2013. Because of the complexity of doing business in Brazil, every one year of experience counts for double! Because of its sheer size, it will and should be considered an attractive market, but until deep-rooted and fundamental changes are implemented in fiscal and legal aspects, Brazil will remain a costly and complicated market to do business.
Q. How did you get into the luxury goods business?
I never really intentionally wanted to get into the business. It was more about joining a multinational company where I could make good use of my background and language skills. At the time I was working for a French bank at its Miami office and commuting every other week to visit my family in Panama. That put a lot of strain on me both professionally and personally. So I decided to look for new opportunities in Panama and eventually got a job with Chanel. I had no experience in sales or marketing consumer package goods, let alone luxury fragrance and cosmetics, but it did not seem to matter. What mattered is that it was a good fit. Chanel was looking for a multicultural, multilingual individual with strong finance background, hence the good fit.
Q. What would you say was your big break or opportunity that put you on this path?
Most certainly, my decision to pursue the opportunity at Chanel in Panama having absolutely no knowledge of the consumer packaged goods industry. It was sort of a leap of faith, for both the company and me. I was young and willing to risk it. I was also joining a great company.
Q. What was—or has been—your biggest challenge?
I am living it as we speak. I’ve had to face very tough challenges in Brazil after having a happy ending in Mexico. When I arrived in Mexico, most high-level executives wanted to leave, the economic and political outlook was uncertain, and the company was under tremendous financial pressure. In a matter of four years, my team and I managed to turn it around and weather the storm of the 2008 financial crisis and the swine flu pandemic—rather like a fairy tale ending
In 2012, when the Brazil opportunity was offered to me, I was happy, proud and I felt indestructible, like Arnold (Schwarzenegger) in The Terminator. The Brazil job made me go back to the drawing board. I had to learn to be humble again, to listen and not order, adapt and not impose. It has been rough but incredibly refreshing and educational. It’s a clear proof one should always be ready and willing to learn—even if you think you know it all.
Q. If you could give other alumni and current students’ one piece of advice, what would it be?
Be curious, learn languages and if possible, get experience out of your comfort zone.
Watch an interview with Guy Bodart.
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Class Acts
Edward D. Alston Jr., MM’71, says he was simply lucky that his last name begins with A.
On a warm June day in 1971, Alston walked across the dais at Commencement, shook Alexander Heard’s hand and became the first person to earn a degree from Vanderbilt’s new Graduate School of Management.
Before Alston joined the first class of students enrolled in the Graduate School of Management, he was in Vietnam being shelled during the Tet Offensive. Back in the States, the Air Force officer directed Tennessee State University’s ROTC unit and enrolled in Vanderbilt’s new graduate school to focus on finance. He and Perry Wallace, BE’70, the first African American to play basketball in the SEC, became friends. For a year, Alston taught on one campus and took classes on another.
After graduation, Alston worked in Washington on the Ford Foundation-sponsored Minority Contractors’ Assistance Project. Two years later, he purchased a heating and air conditioning company in Atlanta. His success there made the pages of Ebony magazine and generated an offer from a major Chicago mechanical firm to work with them as a minority contractor. That connection led to Alston becoming a union mechanical contractor and working on numerous projects including Atlanta’s MARTA system and a new brewery for Schlitz Beer.
When construction was in a downturn, Alston turned the contracting business over to a partner and moved into an executive position with AT&T. When he left AT&T, he became a telecommunications consultant just at the time Bell was breaking up and new telecommunications companies were forming. One of his first clients was MCI, now part of Verizon.
After running his own consultancy, Alston retired, but a trip to the Caribbean for a friend’s wedding led to a job offer. He and his wife, Sheila, moved to St. Croix and Alston helped a lottery company owned in part by BET founder Bob Johnson and lawyer Johnnie Cochran tackle lottery infrastructure issues in the islands. “It was probably one of the most interesting decisions I’ve made,” Alston says. “It was a great three to four years of running a lottery and being the senior vice president of technology.”
Today, the very first Owen graduate has again retired, lives in Los Angeles, plays golf (after reaching the top levels of senior tennis), enjoys stock and options trading, travels with his wife and spends time with his three children and eight grandchildren. He is also a certified financial education instructor who works to increase financial literacy among young people.
“In all segments of society, financial illiteracy is like an epidemic, but minorities are typically educationally underserved—we don’t have enough minorities in the financial industry,” Alston says. “My finance education at OGSM helped give me a different perspective on the world.”
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Owen Buzz
BankInfoSecurity.com
Feb. 13: While many organizations rely on training their employees to mitigate the risks of ‘spear phishing’—a type of email fraud—such efforts are generally ineffective. Dean Eric Johnson explains why a technical solution might be more effective.
The Conversation
Feb. 23: Tim Vogus, associate professor of management, penned an op-ed in response to author Steven Brill’s new book about the history of the Affordable Care Act. Vogus argues that hospitals and other health care consolidations—championed by Brill—are not the solutions to America’s health care questions. Brill posted comments in response to the op-ed and he and Vogus had a healthy dialogue about the topic.
Fast Company
Feb. 10: Reviewing politically correct ideas before brainstorming leads to more creative ideas, according to research co-authored by Jessica Kennedy, assistant professor of management. Phys.org also covered the story.
Fortune
March 9: Florida Gov. Rick Scott’s administration has reportedly prohibited some state employees from using the terms global warming and climate change. Bruce Barry, Brownlee O. Currey Jr., Professor of Management, who studies free speech issues in the workplace, is quoted.
Jan. 28: A GoDaddy ad featuring a sad story about a puppy upset so many people that the company pulled the spot from running in the Super Bowl. Jennifer Escalas, associate professor of marketing, is quoted.
Futurity
Jan. 27: To cut turnover among lower-level workers, businesses should keep middle managers happy with their own bosses, finds new research by Ray Friedman, professor of management. Mean bosses at the top cause workers at the bottom to leave. The story also appears at Science Daily.
Main Street
Jan. 27: If you’ve been taking advantage of the popular trading strategy known as passive investing, research by Jesse Blocher, assistant professor of finance, suggests you might want to think about how much you’re paying your fund manager first. The video interview also appears atTheStreet.com and MSN.com.
The MutualFundWire
Feb. 23: Expense ratios for index mutual funds (especially ETFs) may not come close to revealing the fund sponsor’s real revenues from the fund. Jesse Blocher, assistant professor of finance, recommends more disclosure, more transparency.
NerdWallet
Jan. 12: Microfinance institutions increase low-income individuals’ access to financial services, especially personal loans—at least that’s the idea. Bart Victor, Cal Turner Professor of Moral Leadership, is quoted.
The New York Times
Feb. 3: Elite business schools have reputations as conservative, buttoned-up corners of college campuses and as bastions of male dominance. Many transgender individuals tend to avoid the business world, and up until a few years ago, there hadn’t been openly trans students at many prestigious B-schools, if any. But a few transgender students have come out. Alumna Danielle Piergallini, MBA’12, found support from both her fellow students and the administration when she transitioned during her first year at Vanderbilt.
Poets and Quants
Jan. 23: An analysis of the educational backgrounds of the chief executives of The Financial Times’ Top 500 global companies shows that nearly one in three (31 percent) now boast an MBA degree on their resumes. Vanderbilt’s Owen Graduate School of Management has two Financial Times 500 CEOs on the list responsible for a total market capitalization of $75 billion.
Jan. 11: Vanderbilt’s Owen Graduate School of Management is No. 20 in a ranking of the highest-paid MBAs of 2014.
Phys.org
Jan. 22: Marketing a new product? Getting consumers to visualize using it could backfire. According to a study co-authored by Steve Hoeffler, associate professor of marketing, it depends on whether consumers picture themselves using a new product in the past or in the future. The answer varies with the type of marketing appeal use.
U.S. News & World Report
Feb. 9: Employers are increasingly turning to master of finance graduates to fill their hiring needs, according to a new report from GMAC. MSF student Jamie Brown and Maura Clark, associate director of admissions for Vanderbilt’s master of finance and MBA programs, are quoted.
Wall Street Journal
March 3: What makes a top hospital? Not only do four popular consumer hospital ratings not agree, but they occasionally contradict each other. The measures were so divergent that 27 hospitals were simultaneously rated among the nation’s best by one rating service and among the worst by another. Tim Vogus, associate professor of management, collaborated on the study, which appeared in the journal Health Affairs. The research was also reported by The New York Times and Modern Healthcare.
Washington Examiner
Feb. 23: Visiting professor Ed DeMarco said that he’s concerned
the U.S. government learned the wrong lessons from the housing crisis. He was featured in a Q&A talking about his work as acting director of the Federal Housing Finance Administration overseeing Fannie Mae and Freddie Mac.
Wired
Dec. 30: “Yes, entrepreneurship can be taught” was the headline on a recent article by Max Lytvyn, MBA’04. Lytvyn, co-founder and head of product strategy for Grammarly, outlined the benefits for entrepreneurs in earning an MBA.
WWL Sports Radio
Feb 2: Steve Posavac, E. Bronson Ingram Professor of Marketing, talked to New Orleans sports radio about the economics of Super Bowl ads.
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Seven Tips for Excelling under Pressure
Ask just about any investor what the key to a healthy portfolio is, and you’re likely to get the same piece of advice: diversify. But when it comes to maintaining a healthy sense of self-worth—something that’s incalculably more valuable than any financial asset—diversifying may not be the first thing that comes to mind. That is, unless you’ve had an opportunity to hear Assistant Professor of Clinical Psychiatry David Sacks speak.
Late last year, Sacks gave a presentation to business school students, faculty and staff that drew upon his experience as associate director of Vanderbilt’s Psychological and Counseling Center. Roughly one in five students visits the center during his or her time on campus, and even more attend its outreach and prevention activities.
A prevalent need among students is guidance on how to cope with stress, which is one of Sacks’ areas of expertise. Relying on his background in sports psychology, he often teaches students not just how to cope but how to excel under pressure, much like high-performing athletes. Sacks argues that when stakes are high—whether on the playing field, in the classroom or in the office—one can influence the outcome by taking steps like diversifying one’s life interests. The following are seven such tips that he says anyone can use.
1. Engage in deliberate practice.
“You’ll never find an expert in his or her field who doesn’t work hard at it, but there’s a difference between practice and deliberate practice,” Sacks says. “Deliberate practice involves setting goals. It’s not the same as just putting the time in. Ask recreational golfers what they’re working on in their game, and they probably won’t be able to tell you. But a professional golfer will. That explains why some people play golf all their lives but never improve.”
2. Focus on what is within your control.
“During times of stress, there’s nearly always something we can control,” he says. “If we attribute outcomes, whether good or bad, to things outside of our control, we’re not motivated to do anything differently in the future.
“When I talk with students about a bad experience they’ve had during an exam, they often say something like, ‘I’m just not as smart as the other people in the program.’ They’re making an internal attribution but an uncontrollable one—‘I just don’t have it,’ versus ‘I didn’t take advantage of the help that was offered’ or ‘I used a poor strategy.’ My work is trying to get them to move toward a controllable attribution.”
3. Think about the upsides of success, not failure.
“When things go badly, we often catastrophize the situation, but the truth is failure usually isn’t as bad as we make it out to be,” Sacks says. “I like to use the metaphor of walking on a tightrope. Recognizing that you have a net under you can reduce your anxiety, and it’s not your intention to fall and land in that net. Knowing that it’s not a life-or-death situation can help you keep your focus on your goal of getting to the other side.”
4. Follow a pre- and post-performance routine.
“It’s really unfortunate when we worry about a task without working on that task. It isn’t productive, and it ruins our leisure time,” he says. “To combat this, most athletes have a simple routine that gets them from their time off to their time on—like baseball pitchers between each pitch. I tell students to do something similar. Go to the same location each time to study, or during tests, do short breathing exercises between questions.
“Another suggestion I have is that, if it’s unrealistic to ask yourself not to worry, then take control and budget yourself a time for it. If something is occupying your mind, thinking through it can help, but be deliberate in your problem solving.”
5. Diversify your life interests.
“When you have tunnel vision and are into just one thing, you’re not necessarily setting yourself up for better performance,” Sacks says. “I encourage people, even when their time allocation is unbalanced, to give at least some thought to a diversity of issues. Besides hobbies and exercise, I’d suggest talking to friends or family members who have no clue what you’re invested in. If their affection for you is not contingent upon how you perform, they become your safety net.”
6. Find your optimal level of anxiety.
“Most of us have an optimal level of anxiety that we perform under,” he says. “Past that optimal point, we’re so nervous that we can’t function. One explanation for this is that when we’re highly aroused, our attentional capacity [the brain processing it takes to pay attention and act] shrinks. And when our attentional capacity shrinks, we make mistakes.
“An example is how common it is for a quarterback to throw a “pick six” [an interception that leads to a touchdown] late in the game. The stakes are high, and the quarterback has tunnel vision. If he would just take a step back and relax, he would perceive more.
“Or for instance, have you ever been taking a test when you knew the answer but couldn’t come up with it? And maybe it occurs to you only after you’ve finished? That’s because you’re more relaxed at that point. It’s ironic that caring less about something and lowering the stakes can get you where you want to be.”
7. Pay attention to self-talk.
“It’s important to be aware of how we talk to ourselves,” Sacks says. “Sometimes we tend to berate ourselves. Think about it: If that’s the message you’re listening to, then you’re working against yourself. I advise people to talk to themselves as they would to someone they really care about, or as that person would talk to them.”
Bottom line
“If you’re worried that your results are uncontrollable and you think you either have it or you don’t,” Sacks says, “your failures are going to reveal to you that you don’t have it. And if that’s a fear you have, you’re going to hold back in testing your limits because you don’t want your weaknesses to be revealed.
“If, on the other hand, you believe that outcomes are controllable, your weaknesses are absolutely what you want to target because you think that with deliberate practice you can fix them. Every day you can improve something a little bit, and the gap between you and the person just going through the motions will continue to grow.”
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Intellectual Capital
As members of one of the nation’s top research universities, Owen faculty always have something interesting on their minds. Here’s a portion of what two faculty members are currently considering.
Steve Hoeffler
Who: Associate Professor of Marketing Steve Hoeffler. Don’t let the well-worn La-Z-Boy in the middle of Hoeffler’s office fool you. Infused with a laid-back demeanor that hints at his California upbringing, Hoeffler uses the chair as a kind of oasis away from his computer where he can concentrate more intensely on his work. At the same time, the overstuffed recliner speaks to his goal of avoiding the stereotype of a stuffy academic. “I distinctly remember sitting in an economics lecture as an undergrad, thinking, ‘yeah, the professor knows his stuff but the people in this class aren’t going to get it with the way he’s explaining it.’ He was just so technical,” Hoeffler recalls.
After completing his MBA at University of California, Davis, Hoeffler contemplated going to UCLA or University of California, Berkeley, to study consumer marketing. He was drawn instead to the other side of the country to work with renowned marketing scholar James Bettman at Duke University. Hoeffler finished his Ph.D. there in 2000, but had already started teaching across town at University of North Carolina at Chapel Hill. Drawn to Vanderbilt by his former Duke colleague, Associate Marketing Professor Jennifer Escalas, Hoeffler joined the Owen School in 2006.
What he’s researching: The common theme unifying Hoeffler’s research is consumer behavior around “really new products.” Hoeffler classifies these items as anything that allows consumers to do something that they have never done before, not just improved versions of an existing product. For example, the iPhone qualifies as a really new—or radically new—product since it introduced an ecosystem of apps that required learning new behavior. Contrast that, Hoeffler says, with a product that simply uses new technology, like a refrigerator with a new cooling mechanism. At the end of the day, it still keeps food cold inside a metal box and doesn’t require new consumer learning.
In many ways, Hoeffler’s work follows a traditional line of marketing research: What are the factors that influence purchasing decisions? What is it about the products themselves and how they’re marketed that compels people to buy? “Normally it’s easy,” Hoeffler says. “You ask people in focus groups whether they’d use a product and go on from there. But without having a pre-existing mental model of how to use something, you can’t do that.”
One recent study conducted by Hoeffler and co-authors looks at the role different analogies play in helping consumers evaluate really new products. For example, does a product like Google Glass benefit from a straightforward comparison like, “It’s a wearable smartphone”? Or would it be more meaningful for an audience to compare the function in Google Glass that constantly records what you’re seeing to pensieves, devices featured in the popular Harry Potter series to view bottled memories?
One of the next projects on Hoeffler’s agenda is working with Owen colleague Larry Van Horn, a health care economist, to examine the ways consumers value medical care. “Many people have never had to think about health care as a consumer product,” Hoeffler says. “But now with health care reform, and insurers asking patients to shoulder more costs, more people are starting to evaluate things like pricing, which is completely unfamiliar to them.”
Why it’s important: As new products are created, more companies need tools to help discern what products and services actually improve the lives of consumers—and will sell—versus what’s just cool, new technology. But Hoeffler’s research does not revolve solely around marketing the latest in consumer electronics. He’s working with an interdisciplinary group of researchers to examine ways to improve package safety. “We’ve seen that things like laundry detergent pods and e-cigarettes have led to a spike in childhood poisonings,” he says. “And yet, there’s been no real breakthroughs in package safety since childproof caps for medicine bottles were developed.”
Ranga Ramanujam
Who: Professor of Management Rangaraj “Ranga” Ramanujam. He joined the Owen faculty in 2008 and soon was recognized for his skills in the classroom and for his prodigious research. Ramanujam received his Ph.D. from Carnegie Mellon in 2000 and taught at Purdue University before coming to Vanderbilt. Prior to academic life, Ramanujam worked at Standard Chartered Bank, where an internal fraud that cost the company millions of dollars prompted his interest in studying how such calamities happen.
What he’s researching: Officially, Ramanujam studies issues linked to operational failures. Less formally, he studies a kind of organizational physics that examines how internal structures lead to catastrophic problems like faulty ignition switches or persistent medical errors. “I could see that there were very strong, but invisible, effects impeding organizational effectiveness,” Ramanujam says. “From a business viewpoint, it’s obvious why this is important. But I don’t think the reasons for such organizational failure are adequately appreciated.”
In many ways, what Ramanujam has been doing is carefully teasing apart how organizational catastrophes happen. What are the preceding conditions and subsequent consequences that surround a serious failure? How do specific features of an organizational structure contribute to problems? And how do organizations learn and improve in a meaningful way in the wake of disasters?
Just as Ramanujam saw his own employer narrowly avoid collapse due to a lapse of internal controls, his early academic research looked at how risk played a role in diverging from accepted policies and procedures at financial services firms. “These failures can certainly be attributed to individual actions like a rogue trader,” he says. “But we know the organizational context matters.” For example, GM’s ignition switch recall can be traced to unspoken company rules that strongly discouraged employees from classifying problems as safety concerns to avoid additional costs. Similarly, intense schedule pressures affected NASA’s ability to respond effectively to early signs of the problems that eventually caused the explosions of space shuttles Challenger and Columbia.
This area of inquiry on organizational safety and effectiveness ultimately led Ramanujam to health care. It’s not just that hospitals face life-or-death stakes when errors or intentional rule violations occur, but also because health care organizations have a wealth of data available to analyze. Ramanujam began by examining how much, when and why medical students report medical errors. That led him to look at work-satisfaction rates among nurses and the role that burnout played on a person’s willingness to speak out about problems.
These days, Ramanujam is seeking answers to fundamental questions surrounding organizations. For example, one of his studies uses restaurant health score data from Los Angeles County as a way to detect the elements that comprise a good rule—or at least one that’s not routinely ignored. Another area Ramanujam thinks about is communication within an organization, specifically when employee silence (not to be confused with a lack of talking) introduces wider risks.
Why it’s important: The public has grown less tolerant of safety violations. Previously, an ignition switch problem like the one that GM encountered last year would not have been such a big deal. Today, it warrants a massive recall that cost GM more than $4 million. For managers, Ramanujam’s research homes in on the specific actions that make for more effective teams and employees. On its widest scale, creating safety-conscious organizations simply benefits everyone.
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Owen News
Boomalang or bust
Two MBA students earned more than good grades in their entrepreneurship class—the language-learning app they conceptualized in class is in development. The students, Chris Gerding, MBA’15, and Leiya Hasan, MBA’15, recently earned the 2015 Sohr Grant to help create and develop their new app, Boomalang.
Boomalang matches language learners of similar interests and backgrounds, such as age, profession or hobbies, in different countries. The app then facilitates the logistics of setting up video chats that are designed to enhance language skills and protect user privacy. It answers the challenge of actually speaking a new language and practicing it.
Hasan says, “Think of it like Match.com meets Skype, coupled with a gamified language-learning app like Duolingo.”
Once the two developed the core of their idea, they turned to Nashville’s growing startup network. Last summer, they participated in JumpStart Foundry and have since tapped marketing, technology, finance, legal and strategy expertise through the Nashville Entrepreneur Center. The Sohr grant will allow them to continue the work needed to bring Boomalang to market.
Jim Sohr, BE’86, MBA’90, and his wife, Leah, endowed the grants in 2011. Sohr is the past president and co-founder of AIM Healthcare Services, which provides claims cost-management services for government and commercial payers of health care benefits.
New MS Finance program director named
Cherrie Clark will join the Owen School as professor for the practice of management and program director for the master of science in finance program on June 1.
Clark has taught in the College of Arts and Science’s Managerial Studies program since 2005 and has served as its director since 2011. She spent nearly 20 years as a consultant with Bain & Company and Executive Perspectives before coming to Vanderbilt.
“Cherrie is well-known to the Owen School after teaching for several years in Accelerator, Vanderbilt’s Summer Business Institute for undergraduates,” says Dean Eric Johnson. “I’m pleased that she will help us continue to strengthen the outstanding MSF program that we have built here.”
Vanderbilt’s MSF program offers a rigorous nine-month curriculum designed to prepare recent college graduates for positions in investment banking, corporate finance, investment research and private wealth management.
The MSF Program ranked No. 3 in the 2015 Financial Engineer survey; 98 percent of 2014 Vanderbilt MSF graduates received a job offer within three months after graduation.
For more information on the MS Finance program, visit www.owen.vanderbilt.edu/msf
Starting pay by the numbers
In Poets and Quants’ analysis of 2014 MBA starting pay, Vanderbilt University Owen Graduate School of Management graduates placed No. 22 with a median annual base pay of $100,000 and an additional $27,000 in bonuses. They reported that starting salaries for Vanderbilt’s MBAs are nearly as much as those at the highest ranked elite schools. “That’s just $20,000 or $25,000 lower than the $125,000 commanded by Harvard, Stanford and Wharton MBAs,” they noted, adding that adjusting those numbers to account for pay, cost of living and industry choices, “the difference in MBA starting pay would be negligible.”
Faculty matters
It’s easy to assume that with so much going on in Management Hall that its faculty and students don’t have much interaction with the rest of Vanderbilt—but don’t assume. Today more than ever, Owen administrators, faculty and staff serve on university committees, conduct trans-institutional research and in one case, are in leadership of the faculty body.
Richard Willis, the Anne Marie and Thomas B. Walker Jr. Associate Professor of Accounting, is currently the chair-elect in the Vanderbilt University faculty senate. In July, he will become chair of the governing body for all faculty at Vanderbilt.
The Faculty Senate is the representative and deliberative body of the faculties from all colleges and is centrally involved in the governance of the university. Elected members, deans of the colleges and schools and ex officio members, including the chancellor, are members of the senate.
As chair-elect, Willis is also a member of the faculty’s executive committee, which is charged with consulting with the chancellor, provost and vice chancellor for health affairs, as well as assisting senior university officers in matters of general university and faculty concern.
“I feel extremely privileged to serve the university in this capacity,” Willis says. “The senate offers a rich interaction with talented men and women committed to the university’s missions of research, teaching and discovery. We strive to serve a university that we feel has served us so well. It is an exciting time to be part of the senate.”
Cross-campus team made regionals for $1 million Hult Prize
A team of Vanderbilt students competed in the regional finals of the prestigious Hult Prize Challenge, a social enterprise project developed by the Hult Prize Foundation and the Clinton Global Initiative.
Owen students Jacob Hill, MBA’15, Ellen Page, MBA’15, and second year Matthew Inbusch, Peabody student Kathleen McKissack, MEd’15, and Peabody alumna Alyssa Van Camp, BS’10, MEd’13, made a good showing in the regional finals, although they didn’t advance to the global round. The team was chosen to compete from more than 20,000 applications from more than 500 colleges and universities in 150 countries.
Their challenge was to develop a business proposal for a social venture designed to provide early childhood education to children under the age of 6 living in urban slums worldwide. The prize is $1 million in startup funding for a social enterprise project.
“One of the great things about Vanderbilt is the opportunity students have to work with their peers across different schools and across multiple disciplines,” Dean Eric Johnson said, calling the team’s work a perfect example of the university’s spirit of collaboration.
Four of the five students were supported by graduate scholarships. Page held the Ingram Scholarship at Owen Graduate School of Management, and Inbusch received the school’s E. Bronson Ingram Scholarship. McKissack is a past recipient of the G. C. Carney Memorial Scholarship and Van Camp is a former recipient of the Jamison Foundation Scholarship, both Peabody honors.
The Hult Prize Challenge is the world’s largest student competition and startup platform for social good.
Whaley honored with industry award
Robert Whaley, the Valere Blair Potter Professor of Management, received the 2015 Joseph W. Sullivan Options Industry Achievement Award May 7 in recognition of his exceptional contributions to the U.S. options industry.
The award honors Whaley’s career and its impact in both the academic and private industry. The award comes from the Options Industry Council, an industry cooperative funded by the U.S. options exchanges and the Options Clearing Corporation. The OIC’s mission is to provide free and unbiased education to investors and financial advisers about the benefits and risks of exchange-traded equity options.
In announcing the award, the OIC said that Whaley’s research has helped the understanding and growth of the options market and pointed to his contributions to the educational development of the options industry. Whaley, who is also the director of the Financial Markets Research Center, is widely regarded as a derivatives and financial markets expert.
Global ties
The ties between Vanderbilt and Japan were apparent during the first Owen Japan Week held in March. The event was organized by the Owen Japan Business Club, a student group of 30 members, and supported by businesses and leaders connected to Japan, the third largest economy in the world.
The week kicked off with a speech on Japan-Tennessee economic relations by Motohiko Kato, the Consul-General of Japan, who also participated in a well-attended panel discussion with Leigh Wieland, president and CEO of Japan America Society of Tennessee, and Dean Eric Johnson. It wrapped up with a presentation by Gwilym Jeans, director of manufacturing strategy and planning for Nissan North America. Other events included Japanese movie night and product and cultural displays provided by Japanese companies with Middle Tennessee facilities.
Hirokazn “Hiro” Morokuma, MBA’15, said that the club’s officers were inspired to introduce fellow students to their home country after the dean spoke at a town hall meeting and emphasized the importance of global mindsets. Companies involved in Japan Week, which Morokuma hopes will become an annual event, included Denso Manufacturing Tennessee, Nissan North America, Bridgestone Americas, Brother International Corp. and Lixil Corp.
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Executive Perspective
On top of classes, course work and studying, Owen students make time to organize and attend the school’s Distinguished Speaker Series, Health Care Conference and other valuable presentations from business leaders. This year, executives shared information ranging from inclusion to leadership and branding to corporate strategy. Meet just a few of Vanderbilt’s most recent speakers.
Barry Booker, BS’89, MBA’97
Commercial and Industrial Relationship Manager
CapStar BankBarry Booker finds it remarkable how attitudes about diversity and inclusiveness have changed in his lifetime, but says society still has a long way to go. When he delivered the 2015 Martin Luther King Jr. seminar in January in honor of MLK Day, he told a story about his father, who owned and operated a nationally franchised service station in Franklin, Tennessee, in the 1960s and 1970s. One year, the national company held an event at nearby Brentwood Country Club for all the owner-operators, but Booker’s father couldn’t attend—the club’s policy of discrimination wouldn’t allow it. Booker recounted that he had recently spoke at that very same club before the Nashville Rotary Club as its honored guest. The occasion, he said, reminded him of how his life is different from his father’s. The former Vanderbilt basketball standout, who is also a commentator for ESPN and the SEC Network, also talked about family, education and his decision to attend Owen, supported in part by the James DeWitt Smith Scholarship for athletes who pursue graduate education at Vanderbilt.
Sandy Cochran, BE’80
President and CEO
Cracker Barrel Old Country Store Inc.Cracker Barrel’s Sandra Cochran focused on leadership and corporate strategy when she spoke to students last fall. Since being named to the top executive role at Cracker Barrel, she’s demonstrated both. Cochran, a Vanderbilt School of Engineering alumna, talked about growing the Cracker Barrel brand and repositioning menu items to provide healthy meal choices. Both are components of the company’s three-year strategic plan developed and led by Cochran and her team—components that are paying off for the nation’s third-largest family dining company. Sales and customer traffic are up, and revenue was $2.68 billion in 2013. Cochran has also been key in increasing the number of women on Cracker Barrel’s Board of Directors. When she assumed leadership of the company in 2011, she became the first woman to be president and CEO of a publicly traded company in Middle Tennessee.
Donald Kohn
Former Vice Chairman
U.S. Federal ReserveListening to Donald Kohn talk is a little like being a fly on the wall when the financial basis of the country is at stake. Kohn, a 40-year veteran of the Federal Reserve, served as vice chairman of the board for four years, working with Ben Bernanke during the financial crisis that began in 2008. Kohn was on campus in December to participate in Professor Dewey Daane’s annual seminar in monetary and fiscal policy. Before class, he spoke with Visiting Professor Edward DeMarco (left) regarding lessons from the financial crisis. Kohn explained the Fed’s unprecedented action of lowering intermediate and long-term rates by selling its short-term debt and buying long-term securities. These actions were based on previous studies and successful real-world examples, such as what had been done in Japan. The extraordinary move effectively drove down intermediate and long-term interest rates, which stabilized the economy and gave it a foundation on which to recover.
Sue Siegel
CEO
GE Ventures and healthymaginationGeorge Barrett
Chairman and CEO
Cardinal HealthInnovation can benefit many industries, but there’s a pressing need for it in health care, according to two preeminent leaders in the field, Sue Siegel and George Barrett. The pair were keynote speakers at October’s seventh annual student-run Health Care Conference.
Siegel is a GE corporate officer as well as CEO of two of the company’s growth and innovation initiatives. GE Ventures provides expertise, capital and commercialization opportunities to entrepreneurs and startups. GE’s healthymagination is its $6 billion global commitment to provide better health care for more people at lower costs.
In those roles, Siegel oversees health care innovation and new health delivery models, among other responsibilities. She and Barrett both addressed the need for innovation in health care in areas such as consumer pricing, service delivery and targeted drug discovery.
Barrett, whose Cardinal Health provides pharmaceuticals and medical products and services to more than 100,000 locations each day, discussed how big companies can’t just talk about nurturing innovation. They must live it by “creating new soil” in which innovation can thrive.
Both speakers also highlighted the demographic challenges now starting to hit the health care system. Currently, there are 11 million 80-year-olds in the United States. With that population expected to double in 10 years, health care must adapt.
Their suggestions for innovation include increased education for and participation by consumers in health care decisions; more effective health care delivery through new business models (Siegel pointed to Uber as a company that successfully transformed existing assets—drivers and smartphones—into a business); and the simultaneous explosions of biomedical advances and digital data. Barrett said the costs for an FDA trial could decline significantly with better drug targeting, and Siegel pointed to the work Vanderbilt University Medical Center is doing in personalized medicine.
David Goldhill, president and CEO of Game Show Network and author of Catastrophic Care: How American Health Care Killed My Father—and How We Can Fix It, gave a third keynote, and industry professionals participated in Owen Talks—presentations on themes such as patient engagement, health care delivery and technology.
Brady Dougan
CEO
Credit SuisseThe man who led Credit Suisse successfully through the recent financial crisis had leadership advice for the Owen community during his November visit. Brady Dougan, the company’s CEO, said that it’s important to look at why people want to lead and be wary of those who seem in it for fame or power.
Good leaders seek leadership positions with the goal of making an organization and the people within it better, he said, and those they lead are savvy enough to realize when motivations are less than pure. Dougan, the first American to head Credit Suisse, spoke on a Distinguished Speakers Series panel with two of the international firm’s Atlanta managing directors, Robert Durham and Craig Savage, BS’92, MBA’98.
From left: Dean Eric Johnson, Distinguished Speaker Series board member Austin Tuell, MBA’15, Dougan, Distinguished Speaker Series board member Shannon Fugina, MBA’15, Durham and Savage
Elissa Sangster
Executive Director
Forté FoundationWhen Elissa Sangster looked across the crowded room, she had reason to be pleased. More than 100 women—many of them potential MBA students—were gathered to hear her as the keynote speaker of Owen’s Women in Business Symposium in February. Sangster heads the Forté Foundation, a nonprofit consortium of universities and businesses dedicated to encouraging women to pursue business careers. Owen was invited to join Forté last fall and has committed to increasing the number of women admitted to the school. Sangster advised that schools need to focus on encouraging more women to think about business—especially undergraduates who are liberal arts or engineering majors—and the earlier, the better. The ultimate goal is to have more women in C-level careers and sitting on corporate boards, she said.
Keith Wandell
Chairman, President and CEO
Harley-Davidson Inc.Everyone wanted to touch the bright, powerful bike that Harley-Davidson’s Keith Wandell brought to campus in December for his Distinguished Speaker presentation. That shouldn’t have come as a surprise: At 111-years-old, Harley-Davidson is one of the most iconic brands in the world. Wandell is charged with keeping the brand fresh while responding to a new global market. He says he does so by respecting the heritage of the brand and everything it stands for, while at the same time preparing Harley-Davidson for new challenges and markets. One of these emerging markets is the first generation of “urban riders”—people who are centered in urban areas and need smaller, more agile products, such as a new street bike the company has introduced, as well as LiveWire, a prototype electric bike that is still in testing. “I think it’s nothing but future opportunity for us,” he said.
To watch videos of these and other speakers who visit Owen, visit our YouTube channel.
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Evolving, Serving and Having Fun
As Owen’s website says it, the approximately 40 members of the Alumni Board “serve the community through the promotion of and support for the school’s strategic priorities and initiatives.” Ask Erika King, MBA’99, the board’s new chair, and she’ll tell you that description leaves out an essential detail: “It’s fun.”
For King, who has been involved with the board since 2011, some of the enjoyment in serving comes from getting to know other alumni and comparing their experiences. “It’s fun to learn what Owen was like before I got there (it started in an old funeral home, after all), and to hear from people who came after me,” King says.
But even more, as the board’s role has evolved, serving is not just a way to stay connected but a way to continue to shape the school. Board members, like other alumni, help recruit students, share expertise with current classes, and assist in internship and job placements. In what is a very instrumental role, the board helps shape the school’s strategic direction, Johnson says.
The board meets on campus twice a year. At those sessions, Alumni Board members break up into small groups of four or five and, with the help of a facilitator, apply their expertise to questions that bear on Owen’s planning for the future. For example, King says, “we might talk about the future of campus-oriented education. Should Vanderbilt continue having MBAs in residence? Should we grow our health care programs? Should we have a program in technology?
“These are things that the dean is generally pondering,” she says. “We get to bring our collective experience to bear on his thinking.”
The advisory role for the board, King notes, is relatively new. “For the person who simply wants to check board experience on their résumé, this is not the board for them. It’s work. But we get to be consultants to our alma mater. How can that not be fun?”
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Nancy Abbott
Have you ever wanted to ask someone questions about their career path? How I Did It asks those questions for you. Nancy Abbott, EMBA’91, GE Capital Real Estate’s global human resources leader, shares her story about changing fields, charting her own path and being persistent.
Q. What do you do?
I solve business problems and help GE reach its goals and succeed in the marketplace by having the best team on the field. What it takes to do that covers a lot of territory. I, along with very talented teams, have led major company restructurings, divestitures and acquisitions. I’ve owned development initiatives that spanned the entire GE Company. Right now, I’m the Global Human Resources leader for GE Capital Real Estate. My team and I drive organizational change to mirror the changing strategy of our business. Business decisions always have people implications, and as we change our product mix, we need to help employees either learn skills that meet the new demands of the business or find roles that leverage existing skill sets. In my previous role, I was the organization and talent development leader for all of GE Capital, the strategy side of HR. Having that role during periods of rapid growth, followed by the financial crisis and the recession, and then the recovery drew on all my skills and taught me a lot. In every situation, I’ve had the chance to coach leaders and teams to succeed. I love solving problems and like to “get stuff done.”
Q. How long have you been at GE? Why did you join the company?
Unlike most people, I’ve been at GE for my entire career, more than three decades. I grew up in a town near a major GE location. It was the natural place to go for a summer job. I really didn’t appreciate at the time the amount of opportunity, learning and challenge that would come my way when I joined GE full time. I’ve stayed with GE for so long because of the tremendous variety, the commitment to growing me as a professional and as a leader and because of the constant challenge. Whenever I’ve started wondering what new challenge was around the corner for me, another great role came up. I had the chance to chart my own path and do things that I love.
Q. What has been your career path there?
I started out in information technology roles, not what you’d expect given my current job. After a number of moves and great roles, I was approached about a promotion to a chief information officer role for a GE business. I knew that wasn’t for me—much to everyone’s surprise. I liked solving problems through people and developing people, and I wanted to completely change directions. I spent a lot of time talking to anyone in GE who could help me reach my goal and provide advice and mentorship. The move to human resources was completely right for me. But I had to rebuild my skills and gain credibility in a totally new area.
Q. What would you say was your big break or opportunity that put you on this path?
My big break was the chance to work at GE Company headquarters leading the IT Development Programs for our Leadership Development Center. It was the perfect bridge between my technical background and a future in human resources. I learned about hiring the right people, performance management and leadership development. I got to work with professors from top universities to develop curriculum and work with our IT program members, who constantly challenged the status quo … and me.
Q. What was—or has been—your biggest challenge?
Making a career switch is challenging, even within the same company. It meant a move for me away from my husband to work in another location. The dual career balance was challenging for a while, but we made it work. Since we both work for GE, we’re constantly fighting the urge to talk about work all the time.Q. What was—or has been—your greatest thrill or accomplishment?
Seeing people who I have hired, coached or promoted growing into huge new roles. And instilling a sense of confidence into someone on my team or people that I coach. After a particularly tough and long acquisition project, someone on my team told me, “If I can do this, I can do anything.”
I’ve loved seeing Vanderbilt people that I recruited to GE grow by leaps and bounds. I get to reconnect with them at recruiting events and the Human Capital Case Competition.
Q. What’s your educational background?
I was a behavioral science major at the State University of New York. I spent a year of that time at the University of Copenhagen. Going to school in Europe was an educational experience on many levels. I came away from that time with a broader worldview, a better appreciation for different cultures and approaches, and learned there are many ways to solve a problem. I also came away with a lifelong interest in travel and a confidence that I could take on new challenges and thrive.
“Business decisions always have people implications.”
Q. What drew you to Owen?
I was drawn to the intimate scale of Owen … I wouldn’t get lost in the crowd. And I liked the team approach. My time at Vanderbilt continues to stand out as a professional highlight. I’ve made lifelong relationships with the school, with professors and with my study group members.
I’m also the lead GE recruiter at the Owen School for GE’s HR Leadership Program, and I sponsor the Human Capital Case Competition. I’m thrilled to stay connected with Owen students on a regular basis—they’re inspiring and fun.
In addition, I served on the alumni board for almost 10 years and was the president of the board for my final two years—an experience I highly recommend to any alum. I felt plugged into developments and changes at the school and expanded my network of Owen friends.
Q. If you could give other alumni and current students one piece of advice, what would it be?
There’s so much out there on career advice, but I think one overlooked trait is persistence. In life, at work—whether you’re in a startup or a huge company, faced with problems large or small—if you lose confidence in yourself or your plan, if you don’t tough out the naysayers, if you don’t keep chipping away at obstacles, you have no chance of achieving your vision. There are many different ways to be persistent that can fit any personality style, so whether you’re a raging type A or have a more consensus-building style, find a way to keep pushing your agenda.
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Intellectual Capital
As members of one of the nation’s top research universities, Owen faculty always have something interesting on their minds. Here’s a portion of what two faculty members are currently pondering.
Yasin Alan
Who: Assistant Professor of Operations Management Yasin Alan. He arrived at Vanderbilt in 2012 after receiving his Ph.D. in production and operations management from Cornell University’s Johnson Graduate School of Management. He currently teaches the core operations management course and an elective course in supply chain management in Vanderbilt’s full-time MBA program. Alan holds two patents in inventory and systems management.
What he’s researching: When Alan tells nonacademics that he studies the relationship between a company’s inventory performance and its finances, he quietly braces for the inevitable question: Isn’t that obvious? If a company is selling its goods quickly, the stock should go up; if not, watch out for financial distress. But the relationship is not as straightforward as it sounds—and proving so with real data is even harder.
“Yes, there are lots of correlations, but showing a causal relation is very difficult,” Alan says. In particular, Alan wants to know if there are early signals about a company’s financial performance that investors can glean from inventory metrics.
For example, a recent paper Alan co-authored for the journal Management Science involved ranking retail companies according to their rate of inventory turnover in several different retail segments. The study then tested a portfolio strategy that involved buying stocks in companies in the top 40 percent of the segments—the high performers—and selling the bottom 40 percent in each segment. The result: The portfolio showed a 1 percent average monthly gain over market benchmarks. The results stayed consistent over a 25-year period.
The study also found that there tends to be a 1-to 2-year lag between the time a company makes inventory information public and when it gets reflected in the stock price. For Alan, this helped confirm earlier studies showing that market participants do not fully understand how to incorporate inventory information into their trading strategies and consequently are leaving money on the table.
Alan’s work gets at the interplay of inventory and company performance in other ways as well. One ongoing study examines how inventory indicators may serve as an early warning for bankruptcy. Similar to his work on stock returns, Alan wants to know if there are key operational metrics that could suggest bankruptcy risk long before a negative stock price or earning trend becomes apparent. The study is still in progress, but Alan has seen indications that bolster his hypothesis.
Another avenue of Alan’s research may seem obvious until you dig deeper into the questions being posed and answered. In this case, he’s working with Owen faculty colleagues Michael Lapré and Gary Scudder to understand what operational dimensions have the most impact on airline profitability. “Is it pricing? Is it managing connections? Is it labor? Fuel?” he asks. “We want to know which components have the biggest effects on profitability.” Alan explains that a low-cost airline like Southwest—rising during the same period that many legacy carriers faced bankruptcy—offers an ideal case study to tease out which operational functions play the biggest roles in profitability.
Why it’s important: Alan’s work is part of an emerging field that ties together traditional operations management and finance. At its core, his research topics revolve in many ways around identifying and managing risk. Alan is also exploring how banks value the inventory collateral they use for loans. Currently, banks tend to use rules of thumb to place a value on inventory. Alan wants to develop a more refined, informative approach for banks to value inventory collateral fairly.
Catherine F. Lee
Who: Catherine Lee joined the school’s accounting group in 2013, in what is somewhat of a return home. She grew up in Middle Tennessee and attended Nashville’s Hume-Fogg Academic High School before going to Princeton University to study engineering. From there she worked as an investment banking associate in renewable energies for JPMorgan Chase. She later earned her MBA and Ph.D. from the University of Chicago. “I really enjoyed working on Wall Street,” she says. “But building investment models for clients all day didn’t involve a lot of thinking about the bigger questions.”
What she’s researching: Disclosures. That may seem like a pretty dry topic for someone interested in the “bigger questions” of accounting and finance, but Lee relishes the opportunity to explore seemingly mundane topics in new and different ways. For example, she enjoys guiding her accounting students through CEO shareholder letters.
“It’s kind of like finding the meaning in a novel. It’s amazing what little gems are there,” she says, fully acknowledging that only a true accounting nerd could say something like that. Lee says shareholder letters often drop key hints about the future direction of large public companies. One example she likes to discuss with students is a letter written by Starbucks CEO Howard Schultz just before the company announced a return to its roots and a major retrenchment of its rapid growth strategy. “He starts with this wistful recounting of the company’s original Pike Place location in Seattle,” she says. “Then several months later, they began closing stores. It’s pretty fascinating.” Along the same lines, Lee is starting to look at how material disclosures made in social media—not just by companies themselves, but by clients, partners and suppliers—can affect stock performance.
In another line of research, Lee examines the political influence corporations have on accounting policies and regulation. She says the lobbying money spent by companies to influence the outcome of the 2004 American Jobs Creation Act offers a window into how certain kinds of companies react to changes in accounting regulations. “There aren’t many opportunities to measure how much companies care about certain accounting policies,” she says. “Normally, a company either submits comments to FASB (Financial Accounting Standards Board) or they don’t. With the 2004 Jobs Act, we can see the magnitude—based on how much money is spent on lobbying—to which managers are concerned about how the changes will affect their financial statements.” But asked whether companies or their executives should be required to disclose more of their lobbying activities in financial statements, Lee comes down as a firm “no.” For starters, she says that information is already publicly available through campaign finance laws for any investor who wants to find it. And making political expenditures part of a financial statement, she says, may infect the financial markets with the same caustic elements currently bedeviling the political arena.
Why it’s important: Lee initially decided to pursue a Ph.D. in accounting because it offers the tools and language to understand what’s really happening in a company. That’s still the common thread that underlies her research: Discovering new ways to view a firm’s internal economics. “I’ve always been interested in understanding what motivates managers to make the choices they do. Accounting is a tool that allows me to do that.”