How important is Latin America in global business? Just ask one of the MBA schools who participated in the first U.S.-based Latin Business Case Competition organized by the Vanderbilt Latin Business Association.
The student-run competition was held at Owen March 28 and welcomed MBA teams from Ohio State, Washington University, Indiana University, Georgia Institute of Technology and University of Southern California, as well as a five-person team from Owen. Indiana University’s Kelley School of Business earned first place and $5,000. Scheller College of Business at Georgia Tech received $2,000 for second place.
The timing was right to launch a U.S.-based MBA case competition focusing on Latin America, says Luciana Ortega, MBA’14, Latin Business Association president. Participating teams had to recommend a strategic plan based on the actual motivations, opportunities and challenges of international expansion faced by a Latin American company. The challenge was sponsored by Deloitte, AT&T and Vanderbilt University’s Center for Latin American Studies.
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