Editor
Nancy Wise
Designers
Michael T. Smeltzer
Photography
Daniel Dubois, Jason Getz, Steve Green, Joe Howell, Anne Rayner, John Russell, Susan Urmy
Contributors
Joanne Lamphere Beckham, BA’63; Bonnie Arant Ertelt, BS’81; Kara Furlong; Randy Horick; Jan Read; Seth Robertson; Rob Simbeck; Sandy Smith; Ryan Underwood,BA’96
Dean
M. Eric Johnson, Ralph Owen Dean and Bruce D. Henderson Professor of Strategy
Chief Marketing Officer
Yvonne Martin-Kidd
Associate Dean of Development and Alumni Relations
Cheryl Chunn
Vanderbilt Business magazine is published twice a year by the Owen Graduate School of Management at Vanderbilt University, 401 21st Avenue South, Nashville, TN 37203-9932, in cooperation with Vanderbilt News and Communications. Editorial offices are at Vanderbilt University News and Communications, PMB 357737, 2301 Vanderbilt Place, Nashville, TN 37240-7737, telephone: (615) 322-4624, fax: (615) 343-7708, email: owenmagazine@vanderbilt.edu
Please direct alumni inquiries to the Office of Development and Alumni Relations, Owen Graduate School of Management, PMB 407754, 2301 Vanderbilt Place, Nashville, TN 37240-7754, telephone: (615) 322-0815, email: alum@owen.vanderbilt.edu
Vanderbilt University is committed to principles of equal opportunity and affirmative action. Opinions expressed in Vanderbilt Business are those of the authors and do not necessarily reflect the views of the Owen School or Vanderbilt University.
© 2014 Vanderbilt University. “Vanderbilt” and the Vanderbilt logo are registered trademarks and service marks of Vanderbilt University.