{"id":10782,"date":"2017-08-18T15:26:32","date_gmt":"2017-08-18T15:26:32","guid":{"rendered":"https:\/\/blogs.owen.prd.vanderbilt.edu\/vanderbiltbusiness\/?p=10782"},"modified":"2017-08-18T15:26:32","modified_gmt":"2017-08-18T15:26:32","slug":"russell-fleischer-mba91-advises-on-how-he-keeps-companies-moving-forward-think-decide-act","status":"publish","type":"post","link":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/russell-fleischer-mba91-advises-on-how-he-keeps-companies-moving-forward-think-decide-act\/","title":{"rendered":"Russell Fleischer, MBA\u201991, advises on how he keeps companies moving forward: Think. Decide. Act."},"content":{"rendered":"
\"\"<\/a>
Russell Fleischer, MBA’91, is a three-time software CEO and currently a general partner at Battery Ventures, a global investment firm, where he focuses on investments in enterprise software.<\/figcaption><\/figure>\n

Building a business is challenging, and mistakes are inevitable. Sometimes those mistakes are catastrophic, and your entire business model gets scrapped. This is politely termed a \u201cpivot,\u201d and many successful CEOs have pulled off one (or several). But these days, in a volatile stock market, investors are scrambling for safety, and a CEO courting big-time \u201cfailure\u201d in any industry inspires less confidence. Bouncing back from a substantial failure just may not be possible.<\/p>\n

So how do you avoid catastrophic failure? Somewhat counterintuitively, I think it\u2019s through a series of smaller failures. As a software company CEO who navigated up and down markets, I always urged my teams to \u201cfail fast,\u201d but small. In other words, don\u2019t deliberate excessively\u2014 be thoughtful, but make key decisions and move on, knowing you can fix some mistakes later.<\/p>\n

Now that I invest in software companies, instead of managing them directly, I still like this approach. I don\u2019t believe it\u2019s very tough to implement\u2014as long as you can focus on it and block out external distractions.<\/p>\n

At a high level, creating an environment that encourages decision-making without the fear of failure frees up an entire organization to execute against its objectives and, most important, take care of customers. But most operations I\u2019ve seen are surprisingly reluctant to experiment in big and small ways\u2014let alone make quick decisions.<\/p>\n

I saw this constantly when I ran my businesses. Many of my teammates felt they needed to conduct an exhaustive study on the smallest of decisions before bringing an answer back to the broader team. Pricing a new product, for example, was always a source of consternation. My marketing teams would want to scour the landscape, find every possible competitive example, enlist consultants, spend time with industry analysts and create complex algorithms before making a pricing decision. You get the idea.<\/p>\n

I\u2019d reorient them by reminding them we weren\u2019t dealing with a heart transplant patient on the table. I told them that if we make a mistake, we can fix it\u2014so let\u2019s run a few test cases, find real-world situations where we can work with live prospects and test pricing that way. After a couple of sales cycles, we\u2019d have it right and could go to market more broadly. That iterative approach served us well and helped us get the details right for a broader audience.<\/p>\n

Another thing I liked to encourage my team to do was \u201cact,\u201d instead of \u201cmeet.\u201d We were so incredibly busy, we didn\u2019t realize how many minor decisions we tabled through endless discussions\u2014or how those everyday delays gummed up the works.<\/p>\n

Now, as an investor in midsized software companies, I see this same scenario play out all the time. When you\u2019re leading a business in growth mode, every decision feels enormous. It\u2019s easy to become paralyzed. But you shouldn\u2019t. Instead, you should opt to Think. Decide. Act. Here\u2019s how my motto works in more detail, and how it allowed the companies I ran to move forward more efficiently, try more new ideas and make real progress toward goals.<\/span><\/p>\n

Think.<\/b><\/p>\n

For every 10 decisions you make, get seven right and fix the other three later. I\u2019m not encouraging you to make rash decisions, but you can\u2019t spend too much time on the thinking stage. Discussion and deliberation all matter. However, the key is to move through this phase quickly\u2014go over the evidence, discuss pros and cons, and determine exactly what\u2019s holding you back from making a decision and whether that\u2019s important. Schedule the moment of decision in your calendar, and set a timer for discussions if you have to. Keep the thinking stage active, concentrated and time-delimited.<\/p>\n

Decide.<\/b><\/p>\n

If you let the pressure of running a project or a company get to you, you\u2019ll keep putting off the decision. That delay can be fatal. Once you\u2019ve processed the evidence in favor of each potential option, just choose. Remember, we\u2019re aiming to make 10 decisions and get seven of them right. That\u2019s a 70 percent success rate. That\u2019s a C on a multiple-choice test. Decide and move on.<\/span><\/p>\n

Act.<\/b><\/p>\n

Once you\u2019ve decided, put that decision into action immediately. Come up with a plan, calendar it out, and get moving. I\u2019ll take a good answer today versus a perfect answer in a month. You can\u2019t fix your three mistakes until you\u2019ve made them. Take action fast. If it looks like your plan isn\u2019t working, go back to step one, think some more, and repeat.<\/span><\/p>\n

The only way to realize your company\u2019s full potential is to keep making the small decisions that move you forward incrementally every day. So Think. Decide. Act. It\u2019s that simple. <\/span>\u25a0<\/span><\/p>\n

This article originally ran July 23, 2016, on Fortune.com. http:\/\/vu.edu\/russell-fleischer<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Building a business is challenging, and mistakes are inevitable. Sometimes those mistakes are catastrophic, and your entire business model gets scrapped. This is politely termed a \u201cpivot,\u201d and many successful CEOs have pulled off one (or several). But these days, in a volatile stock market, investors are scrambling for safety, and a CEO courting big-time […]<\/p>\n","protected":false},"author":399,"featured_media":10783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,55],"tags":[135],"class_list":["post-10782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-departments","category-dust-off","tag-russell-fleischer"],"_links":{"self":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/10782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/users\/399"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/comments?post=10782"}],"version-history":[{"count":2,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/10782\/revisions"}],"predecessor-version":[{"id":10808,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/10782\/revisions\/10808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/media\/10783"}],"wp:attachment":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/media?parent=10782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/categories?post=10782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/tags?post=10782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}