{"id":18,"date":"2008-11-10T16:51:06","date_gmt":"2008-11-10T16:51:06","guid":{"rendered":"http:\/\/www.vanderbilt.edu\/magazines\/vanderbilt-business\/?p=3"},"modified":"2015-07-17T14:18:15","modified_gmt":"2015-07-17T14:18:15","slug":"deep-roots-thick-skin","status":"publish","type":"post","link":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/deep-roots-thick-skin\/","title":{"rendered":"Deep Roots, Thick Skin"},"content":{"rendered":"
\"Kimberly<\/a>
Kimberly Jackson was inspired to enter the wine business after helping found Owen\u2019s wine appreciation club, Cork and Barrel.<\/figcaption><\/figure>\n

Every bottle of wine has a story to tell. It\u2019s a story written as much by Mother Nature\u2014through the soil, climate and grapes themselves\u2014as it is by the human hand that crafts the finished product. Kimberly Jackson, MBA\u201901, has learned this firsthand as President of JAX Vineyards, a boutique California winery she runs with her brother, Trent.<\/p>\n

\u201cWhen people decide to buy a bottle of wine, of course they want quality, but they also want to know how the wine is made. They want names and labels that they can identify with, and it\u2019s a very personal thing,\u201d she says.<\/p>\n

Bringing the JAX story to a broader audience is Jackson\u2019s mission at the moment. So far she\u2019s succeeded in landing distribution deals for her wine across the nation. JAX also has gotten a boost from fortuitous product placement on HBO\u2019s hit show Entourage<\/em>, as well as a recent appearance on Wine Spectator<\/em> magazine\u2019s \u201cTen Wineries to Watch\u201d list.<\/p>\n

Ask Jackson the secret to JAX\u2019s success and she\u2019s quick to point to the land where the cabernet grapes are grown. The property in Calistoga is home to 40-year-old vines\u2014some of the oldest in Napa Valley. Although the vines don\u2019t yield nearly as many grapes as younger ones do, their deep roots allow them to grow without irrigation. The resulting fruit is dense, thick-skinned and rich in flavor. \u201cOur grapes work a little harder to survive,\u201d as Jackson puts it.<\/p>\n

Jackson herself knows a thing or two about working hard to survive. Starting a business from scratch has required her to wear many different hats\u2014from marketing to forecasting to invoicing and operations\u2014but she credits Owen with giving her the framework and confidence to succeed.<\/p>\n

And that\u2019s all the more reason to root for JAX Vineyards. It\u2019s an underdog story that many can identify with. A story just waiting to be uncorked.<\/p>\n","protected":false},"excerpt":{"rendered":"

A bottle of JAX Vineyards cabernet sauvignon speaks for itself.<\/p>\n","protected":false},"author":363,"featured_media":8989,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,4],"tags":[3],"class_list":["post-18","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-departments","category-personal-assets","tag-fall2008"],"_links":{"self":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/users\/363"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":4,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/18\/revisions"}],"predecessor-version":[{"id":8990,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/18\/revisions\/8990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/media\/8989"}],"wp:attachment":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/categories?post=18"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/tags?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}