{"id":4830,"date":"2013-06-18T12:27:07","date_gmt":"2013-06-18T12:27:07","guid":{"rendered":"http:\/\/www.vanderbilt.edu\/magazines\/vanderbilt-business\/?p=4830"},"modified":"2017-08-08T15:50:11","modified_gmt":"2017-08-08T15:50:11","slug":"jim-bradford-passing-the-baton","status":"publish","type":"post","link":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/jim-bradford-passing-the-baton\/","title":{"rendered":"Jim Bradford\u2014Passing the Baton"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5243\" aria-describedby=\"caption-attachment-5243\" style=\"width: 650px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.vanderbilt.edu\/magazines\/vanderbilt-business\/?attachment_id=5243\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5243\" title=\"bradford_feature_650\" src=\"https:\/\/magazine.owen.vanderbilt.edu\/wp-content\/uploads\/sites\/15\/legacy\/i\/bradford_feature_6501.jpg\" alt=\"Jim Bradford\" width=\"650\" height=\"433\" \/><\/a><figcaption id=\"caption-attachment-5243\" class=\"wp-caption-text\">Jim Bradford<\/figcaption><\/figure>\n<p>After nine years as dean of the Vanderbilt Owen Graduate School of Management, Jim Bradford is stepping down from his position at the end of the academic year in June. Jim recently discussed some of the highlights of his time as dean with<\/p>\n<p>Vanderbilt Business <em>magazine. He also laid out some of the broad areas he thinks will shape Owen in its next era of leadership. Here\u2019s Jim in his own words.<\/em><\/p>\n<h2>On Passages<\/h2>\n<p>When we were writing the announcement that I\u2019d be stepping down, it felt at times like crafting my own obituary. What do you say about a 40-year career in both the private sector and academia in just a couple of paragraphs? It reminded me of the book <em>Tuesdays with Morrie<\/em>.<\/p>\n<p>What\u2019s been great fun and interesting is visiting with alumni. My message to them is simply that this is an incredible school worthy of their time, energy and support. And in that process, I\u2019ve greatly enjoyed hearing how Owen has influenced people\u2019s dreams and how appreciative they are of the education they received here.<\/p>\n<p>Of course, anytime there\u2019s change you\u2019ll find pockets of worry. But I tell people this is a team sport, that whatever course a new dean charts, the intimate, collaborative culture of Owen will carry the school forward. That\u2019s one of the most valuable lessons the alumni taught me when I started my tenure: Make whatever changes are necessary to help the school thrive, but don\u2019t lose the culture.<\/p>\n<h2>On Strategy<\/h2>\n<p>I believe the school\u2014or any organization\u2014has to be guided by two things. First, it needs a mission or a vision that works for it. What are we about? What are we doing? Second, there needs to be a sustainable business model that allows for smooth functioning. If those two priorities get out of whack, it doesn\u2019t matter how great the mission is if you can\u2019t make it work financially. Likewise, if you are rudderless and just go where the wind blows, you might get through in good times, but if you forget who you are and what you\u2019re doing, you won\u2019t be able to make it through in hard times.<\/p>\n<p>For me personally, it has been gratifying to see the Leadership Development Program reach the levels it has. It\u2019s sustainable and it\u2019s something that we\u2019re now being noted for by incoming students, employers and peer schools. We\u2019ve also been fortunate that\u2014starting with the Accelerator program in 2004, the Health Care MBA and MS Finance degree in 2005, then adding a Master of Accountancy, Master of Management in Health Care and the Americas MBA\u2014all these new programs continue to thrive. They may need to morph over time to accommodate what the global economy demands. But I feel like we have met an obligation to build programs that business wants.<\/p>\n<h2>On Priorities for the Last 100 Days<\/h2>\n<p>The last 100 days are a wonderful time to look back at what has been accomplished and what&#8217;s still left to do. When I began thinking about this notion of the last 100 days, I remembered when I sent my own kids off to college. As a parent, you want to impart every article of wisdom that you can. Of course, you can\u2019t do that in the last hour\u2014the morals and values you instill have to begin at a very young age.<\/p>\n<p>So while I certainly can\u2019t plot a strategy for Dean Johnson, I want to do whatever I can to leave Owen in the best condition I possibly can. Right now that means communicating just how strong this school is. You can see that in the quality of our faculty, our students, and our staff. The rankings have all validated our strengths as well.<\/p>\n<figure id=\"attachment_5242\" aria-describedby=\"caption-attachment-5242\" style=\"width: 450px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.vanderbilt.edu\/magazines\/vanderbilt-business\/?attachment_id=5242\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5242\" title=\"bradford_feature_group_450\" src=\"https:\/\/magazine.owen.vanderbilt.edu\/wp-content\/uploads\/sites\/15\/legacy\/i\/bradford_feature_group_4501.jpg\" alt=\"Bradford (center) joined students for the last Thursday Social at Owen in April. He also presented the 100% Owen Clash of the Class Trophy to the Class of 2014.\" width=\"450\" height=\"276\" \/><\/a><figcaption id=\"caption-attachment-5242\" class=\"wp-caption-text\">Bradford (center) joined students for the last Thursday Social at Owen in April. He also presented the 100% Owen Clash of the Class Trophy to the Class of 2014.<\/figcaption><\/figure>\n<p>Second, I feel confident that as some optimism comes back into the economy\u2014and we at least know that we\u2019ll see some interest rate stability\u2014our base of giving will continue to grow. It\u2019s important to keep raising money for scholarships as a way to help recruit the best students possible.<\/p>\n<p>I also have an eye on the faculty recruiting process. We have three major faculty members taking emeritus status this year\u2014Germain B\u00f6er, Dick Daft and Hans Stoll\u2014and I want to ensure that we are supporting and identifying the next generation of stars.<\/p>\n<h2>On Areas for Growth<\/h2>\n<p>The levers are there to ensure the continuing quality and vigor of the faculty. Along with that, you want to have the resources and facilities to attract the best students and stay plugged in to the employment market. Those types of levers can be pulled to guarantee our continued status as a highly ranked, intellectually robust school.<\/p>\n<p>And when I talk about facilities, I don\u2019t just mean a new building or additional classrooms. I also mean technology. What is Owen\u2019s role in the world of MOOCs (massive open online courses)? Vanderbilt University and Owen have already taken a lead in this. So while technology may ultimately help lower the cost of providing an education, we want to make sure we protect the quality of what we offer. How, for example, do you stay in control of a classroom with 40,000 students? The school will need to understand those hurdles and be able to jump over them.<\/p>\n<p>I think you\u2019ll also see the nature of global education change. We\u2019ve already come down that path somewhat with the Americas MBA, where students are having more immersive experiences and working with teams across borders, for example.<\/p>\n<blockquote>\n<p style=\"text-align: right\"><em>In addition to being dean of the Vanderbilt Owen School of Management, Jim Bradford is the Ralph Owen Professor of Management. He plans to take a yearlong sabbatical before returning to Owen, where he will once again teach strategy.<br \/>\n\u2014 Ryan Underwood<\/em><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>What do you say about a 40-year career in both the private sector and academia in just a couple of paragraphs?<\/p>\n","protected":false},"author":399,"featured_media":10656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[50,21],"class_list":["post-4830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","tag-spring2013","tag-submain"],"_links":{"self":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/4830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/users\/399"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/comments?post=4830"}],"version-history":[{"count":1,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/4830\/revisions"}],"predecessor-version":[{"id":8745,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/4830\/revisions\/8745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/media\/10656"}],"wp:attachment":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/media?parent=4830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/categories?post=4830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/tags?post=4830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}