{"id":634,"date":"2009-04-21T14:08:11","date_gmt":"2009-04-21T19:08:11","guid":{"rendered":"http:\/\/www.vanderbilt.edu\/magazines\/vanderbilt-business\/?p=634"},"modified":"2015-07-07T20:19:09","modified_gmt":"2015-07-07T20:19:09","slug":"from-a-smile-to-a-grin","status":"publish","type":"post","link":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/from-a-smile-to-a-grin\/","title":{"rendered":"From a Smile to a Grin"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-637\" title=\"poloromero\" src=\"https:\/\/magazine.owen.vanderbilt.edu\/wp-content\/uploads\/sites\/15\/legacy\/2009\/04\/poloromero.jpg\" alt=\"Polo Romero\" width=\"300\" height=\"450\" \/><\/p>\n<\/dt>\n<dd class=\"wp-caption-dd\">Polo Romero<\/dd>\n<\/dl>\n<\/div>\n<p>If anyone understands the changing face of America, it\u2019s Polo Romero, MBA\u201902. In the decade since studying at Owen, the Mexico native has witnessed not only a boom in the Hispanic population of the United States but also a profound shift in the country\u2019s demographic map. No longer are Hispanics concentrated solely along the southern border of the United States, in places like California, Arizona, Texas and Florida, or in major metropolitan areas like New York. Today some of the fastest growing Hispanic communities are located further inland, in states like Arkansas, Illinois, Colorado, Georgia and Tennessee.<\/p>\n<p>\u201cWhen more job opportunities started developing for Hispanics in other areas, the migration patterns changed,\u201d Romero says. \u201cIf you picture the population of 10 years ago on the map, it looked something like a thin smile. Today that smile is a wide grin.\u201d<\/p>\n<p>And that wide grin means economic opportunity for Romero and his company, Univision Communications Inc., the premier Spanish-language media company in the United States with operations that include broadcast and cable television, radio and Internet. As Vice President of Marketing &amp; New Business Development, Romero helps Mexican companies understand the potential of the U.S. Hispanic market. \u201cThis market has nearly $1 trillion of acquisitive power. If it were an independent economy, it would be the 15th largest in the world,\u201d he says. \u201cTake a few minutes to think about that\u201445 million Hispanics generating nearly $1 trillion.\u201d<\/p>\n<p>Among Romero\u2019s responsibilities are presenting media opportunities to Mexican companies that already have a presence in the United States and educating those that do not. But Romero views his role in a much broader sense. \u201cMy daily role may be evangelizing to companies about having a clear marketing strategy that caters to the needs of Hispanics,\u201d he explains. \u201cBut it\u2019s also about getting people to look beyond the immigration debate and start reflecting on the fundamental changes the United States is undergoing as a result of Hispanic influence. As a daily witness to these changes, I can say that the positive effects far outweigh the negative. The success stories are simply breathtaking.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Polo Romero If anyone understands the changing face of America, it\u2019s Polo Romero, MBA\u201902. In the decade since studying at Owen, the Mexico native has witnessed not only a boom in the Hispanic population of the United States but also a profound shift in the country\u2019s demographic map. No longer are Hispanics concentrated solely along [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,66],"tags":[27],"class_list":["post-634","post","type-post","status-publish","format-standard","hentry","category-class-acts","category-departments","tag-spring2009"],"_links":{"self":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/users\/341"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/comments?post=634"}],"version-history":[{"count":1,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/634\/revisions"}],"predecessor-version":[{"id":8947,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/634\/revisions\/8947"}],"wp:attachment":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/media?parent=634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/categories?post=634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/tags?post=634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}