Jan. 28<\/strong>: A GoDaddy ad featuring a sad story about a puppy upset so many people that the company pulled the spot from running in the Super Bowl. Jennifer Escalas, associate professor of marketing, is quoted.<\/p>\nFuturity<\/h4>\n
Jan. 27<\/strong>: To cut turnover among lower-level workers, businesses should keep middle managers happy with their own bosses, finds new research by Ray Friedman, professor of management. Mean bosses at the top cause workers at the bottom to leave. The story also appears at Science Daily.<\/p>\nMain Street<\/h4>\n
Jan. 27<\/strong>: If you\u2019ve been taking advantage of the popular trading strategy known as passive investing, research by Jesse Blocher, assistant professor of finance, suggests you might want to think about how much you\u2019re paying your fund manager first. The video interview also appears atTheStreet.com and MSN.com.<\/p>\nThe MutualFundWire<\/h4>\n
Feb. 23<\/strong>: Expense ratios for index mutual funds (especially ETFs) may not come close to revealing the fund sponsor\u2019s real revenues from the fund. Jesse Blocher, assistant professor of finance, recommends more disclosure, more transparency.<\/p>\nNerdWallet<\/h4>\n
Jan. 12<\/strong>: Microfinance institutions increase low-income individuals\u2019 access to financial services, especially personal loans\u2014at least that\u2019s the idea. Bart Victor, Cal Turner Professor of Moral Leadership, is quoted.<\/p>\nThe New York Times<\/em><\/h4>\nFeb. 3<\/strong>: Elite business schools have reputations as conservative, buttoned-up corners of college campuses and as bastions of male dominance. Many transgender individuals tend to avoid the business world, and up until a few years ago, there hadn\u2019t been openly trans students at many prestigious B-schools, if any. But a few transgender students have come out. Alumna Danielle Piergallini, MBA\u201912, found support from both her fellow students and the administration when she transitioned during her first year at Vanderbilt.<\/p>\nPoets and Quants<\/h4>\n
Jan. 23<\/strong>: An analysis of the educational backgrounds of the chief executives of The Financial Times<\/em>\u2019 Top 500 global companies shows that nearly one in three (31 percent) now boast an MBA degree on their resumes. Vanderbilt\u2019s Owen Graduate School of Management has two Financial Times<\/em> 500 CEOs on the list responsible for a total market capitalization of $75 billion.<\/p>\nJan. 11<\/strong>: Vanderbilt\u2019s Owen Graduate School of Management is No. 20 in a ranking of the highest-paid MBAs of 2014.<\/p>\nPhys.org<\/h4>\n
Jan. 22<\/strong>: Marketing a new product? Getting consumers to visualize using it could backfire. According to a study co-authored by Steve Hoeffler, associate professor of marketing, it depends on whether consumers picture themselves using a new product in the past or in the future. The answer varies with the type of marketing appeal use.<\/p>\nU.S. News & World Report<\/em><\/h4>\nFeb. 9<\/strong>: Employers are increasingly turning to master of finance graduates to fill their hiring needs, according to a new report from GMAC. MSF student Jamie Brown and Maura Clark, associate director of admissions for Vanderbilt\u2019s master of finance and MBA programs, are quoted.<\/p>\nWall Street Journal<\/em><\/h4>\nMarch 3<\/strong>: What makes a top hospital? Not only do four popular consumer hospital ratings not agree, but they occasionally contradict each other. The measures were so divergent that 27 hospitals were simultaneously rated among the nation\u2019s best by one rating service and among the worst by another. Tim Vogus, associate professor of management, collaborated on the study, which appeared in the journal Health Affairs<\/em>. The research was also reported by The New York Times<\/em> and Modern Healthcare<\/em>.<\/p>\nWashington Examiner<\/em><\/h4>\nFeb. 23<\/strong>: Visiting professor Ed DeMarco said that he\u2019s concerned<\/p>\nthe U.S. government learned the wrong lessons from the housing crisis. He was featured in a Q&A talking about his work as acting director of the Federal Housing Finance Administration overseeing Fannie Mae and Freddie Mac.<\/p>\n
Wired<\/em><\/h4>\nDec. 30:<\/strong> \u201cYes, entrepreneurship can be taught\u201d was the headline on a recent article by Max Lytvyn, MBA\u201904. Lytvyn, co-founder and head of product strategy for Grammarly, outlined the benefits for entrepreneurs in earning an MBA.<\/p>\nWWL Sports Radio<\/h4>\n
Feb 2<\/strong>: Steve Posavac, E. Bronson Ingram Professor of Marketing, talked to New Orleans sports radio about the economics of Super Bowl ads.<\/p>\n","protected":false},"excerpt":{"rendered":"Media mentions, Tweets, Facebook posts, Instagram photos<\/p>\n","protected":false},"author":341,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,58],"tags":[],"class_list":["post-9134","post","type-post","status-publish","format-standard","hentry","category-departments","category-owenbuzz"],"_links":{"self":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/9134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/users\/341"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/comments?post=9134"}],"version-history":[{"count":12,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/9134\/revisions"}],"predecessor-version":[{"id":9395,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/9134\/revisions\/9395"}],"wp:attachment":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/media?parent=9134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/categories?post=9134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/tags?post=9134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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