{"id":946,"date":"2009-11-04T15:05:45","date_gmt":"2009-11-04T20:05:45","guid":{"rendered":"http:\/\/www.vanderbilt.edu\/magazines\/vanderbilt-business\/?p=946"},"modified":"2015-07-07T20:19:07","modified_gmt":"2015-07-07T20:19:07","slug":"social-media-101","status":"publish","type":"post","link":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/social-media-101\/","title":{"rendered":"Social Media 101"},"content":{"rendered":"<figure id=\"attachment_1137\" aria-describedby=\"caption-attachment-1137\" style=\"width: 325px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1137\" title=\"socialnetworking\" src=\"https:\/\/magazine.owen.vanderbilt.edu\/wp-content\/uploads\/sites\/15\/legacy\/2009\/11\/socialnetworking.jpg\" alt=\"Owen-related groups are growing rapidly on social media sites like Facebook and LinkedIn.\" width=\"325\" height=\"325\" \/><figcaption id=\"caption-attachment-1137\" class=\"wp-caption-text\">Owen-related groups are growing rapidly on social media sites like Facebook and LinkedIn.<\/figcaption><\/figure>\n<p>In fall 2008 the economic crisis seemed to fuel a need for connection. At Owen we noticed a large spike in the number of people asking to join the school\u2019s group on LinkedIn, a networking Web site for professionals. This got us thinking about Owen\u2019s presence on other social media sites, like\u00a0Facebook and\u00a0Twitter, and how we might help alumni stay in touch with each other and the school.<\/p>\n<p>With help from the Marketing &amp; Communications office at Owen, school-related groups are now growing rapidly and organically online. Alumni are reconnecting with classmates, discovering job opportunities and developing valuable business connections. They are also receiving the latest news from the school through\u00a0Twitter feeds, a\u00a0Facebook fan page,\u00a0YouTube videos and\u00a0iTunes lectures.<\/p>\n<p>If you haven\u2019t done so already, we encourage you to <a href=\"http:\/\/www.owen.vanderbilt.edu\/vanderbilt\/About\/owen-newsroom\/owen-social-media.cfm\" target=\"_blank\">explore<\/a> the various social media sites out there. Signing up is easy and free. Here are a few ways to get started:<\/p>\n<h2><a href=\"http:\/\/www.facebook.com\/pages\/Nashville-TN\/Vanderbilt-Owen-Graduate-School-of-Management\/45836962658?ref=ts\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1145\" title=\"facebook\" src=\"https:\/\/magazine.owen.vanderbilt.edu\/wp-content\/uploads\/sites\/15\/legacy\/2009\/11\/facebook1.png\" alt=\"facebook\" width=\"60\" height=\"60\" \/><\/a>Facebook<\/h2>\n<p><a href=\"http:\/\/www.facebook.com\" target=\"_blank\">Facebook<\/a> is a wildly popular and fun way to keep in touch or reconnect with classmates on a social basis. There are now more than 300 million people around the world who use the site. Facebook allows its users to customize their personal profiles by posting status updates, uploading photos, joining groups and becoming \u201cfans\u201d of just about anything under the sun, including the Owen School. Users receive updates regarding their friends, groups and fan pages through what is known as the News Feed, which appears on every user\u2019s home page.<\/p>\n<p>The <a href=\"http:\/\/www.facebook.com\/pages\/Nashville-TN\/Vanderbilt-Owen-Graduate-School-of-Management\/45836962658?ref=ts\" target=\"_blank\">Owen Facebook alumni group<\/a> has nearly tripled in size since October 2008. Here\u2019s how to join:<\/p>\n<ul>\n<li>Sign up for a Facebook account. Be sure to add Vanderbilt and the year you graduated when creating your profile. This will help you and other classmates find each other.<\/li>\n<li>Visit the Newsroom page on Owen\u2019s Web site and select \u201cSocial Media.\u201d<\/li>\n<li>Click \u201cOwen on Facebook\u201d and then \u201cBecome a Fan.\u201d From time to time, you will receive valuable updates about Owen on your Facebook home page.<\/li>\n<li>Click \u201cOwen Alumni Group on Facebook\u201d and then \u201cJoin Group.\u201d By becoming a member, you can connect with other alumni.<\/li>\n<li>Search for other Owen groups. Try typing \u201cVanderbilt Owen\u201d in the search box. You will find several \u201cClass of\u201d groups, some of which are more active than others.<\/li>\n<li>Search for your classmates. Try typing a name within quotes (\u201cFirst Last\u201d). If you get too many results, or don\u2019t recognize your friend from the thumbnail photographs, select \u201cMy Networks\u201d from the drop-down box. That may narrow the results enough to reveal a classmate.<\/li>\n<\/ul>\n<h2><a href=\"http:\/\/www.linkedin.com\/groups?gid=54719\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1144\" title=\"linkedin\" src=\"https:\/\/magazine.owen.vanderbilt.edu\/wp-content\/uploads\/sites\/15\/legacy\/2009\/11\/linkedin.png\" alt=\"linkedin\" width=\"60\" height=\"60\" \/><\/a>LinkedIn<\/h2>\n<p>The <a href=\"http:\/\/www.linkedin.com\" target=\"_blank\">LinkedIn<\/a> networking site is to business what Facebook is to friendship. The site now boasts a membership of more than 43 million business professionals from more than 200 countries and territories. LinkedIn users create profiles summarizing their professional accomplishments and then invite \u201ctrusted contacts\u201d to connect with them and their networks. These networks give users the opportunity to search for job openings, collaborate on projects, and gain business insights through discussions.<\/p>\n<p>The <a href=\"http:\/\/www.linkedin.com\/groups?gid=54719\" target=\"_blank\">Owen LinkedIn group<\/a> has more than doubled in size since October 2008: from 800 members to 1,900 members (as of early fall). Here\u2019s how to join:<\/p>\n<ul>\n<li>Visit\u00a0LinkedIn and sign up for an account.<\/li>\n<li>Visit the Social Media page on Owen\u2019s site and click on \u201cOwen on LinkedIn.\u201d<\/li>\n<li>Click the \u201cJoin this Group\u201d button.<\/li>\n<li>Start networking! LinkedIn can be invaluable for a job search. Try finding other Owen community members who work within your target industry or geographic location.<\/li>\n<li>Do you have a business question? Post your problem to the discussion board and let other Owen members help you solve it.<\/li>\n<\/ul>\n<h2><a href=\"http:\/\/twitter.com\/vanderbiltowen\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1146\" title=\"twitter\" src=\"https:\/\/magazine.owen.vanderbilt.edu\/wp-content\/uploads\/sites\/15\/legacy\/2009\/11\/twitter.png\" alt=\"twitter\" width=\"60\" height=\"60\" \/><\/a>Twitter<\/h2>\n<p><a href=\"http:\/\/www.twitter.com\" target=\"_blank\">Twitter<\/a> is a way to stay in touch with the world through short messages limited to 140 characters. Users send messages (\u201ctweets\u201d) to others who have signed up to follow their updates. Owen uses Twitter to send out real-time information about alumni events, such as happy hours hosted by the school in various cities around the country. Alumni news, like promotions, career changes and new business ventures, are also posted to Twitter.<\/p>\n<p>Here\u2019s how to follow <a href=\"http:\/\/twitter.com\/vanderbiltowen\" target=\"_blank\">Owen on\u00a0Twitter<\/a>:<\/p>\n<ul>\n<li>Visit\u00a0Twitter and sign up for an account.<\/li>\n<li>Visit the Social Media page on Owen\u2019s site and click on \u201cOwen on Twitter.\u201d<\/li>\n<li>Click the \u201cFollow\u201d button.<\/li>\n<li>Check your Twitter page regularly for updates from Owen. You can keep up with Twitter online or by using your mobile phone.<\/li>\n<li>To find other people or organizations to follow on Twitter, click through Owen\u2019s \u201cFollowing\u201d list.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/www.youtube.com\/VanderbiltOwen\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1147\" title=\"youtube\" src=\"https:\/\/magazine.owen.vanderbilt.edu\/wp-content\/uploads\/sites\/15\/legacy\/2009\/11\/youtube.png\" alt=\"youtube\" width=\"60\" height=\"60\" \/><\/a>Other social media sites<\/h3>\n<p>Owen also has a presence on <a href=\"http:\/\/www.youtube.com\/VanderbiltOwen\" target=\"_blank\">YouTube<\/a> and <a href=\"http:\/\/www.vanderbilt.edu\/itunesu\/?utm_source=alumnihome&amp;utm_medium=squaread&amp;utm_campaign=itunesu\" target=\"_blank\">iTunes<\/a>, with school-related videos and podcasts of lectures and campus speakers. To check out these sites, just visit Owen\u2019s Social Media page.<\/p>\n<h3><strong>Dive in!<\/strong><\/h3>\n<p>These various social media sites may seem overwhelming, but don\u2019t be afraid to give them a try. Keeping in touch with the Owen community has never been easier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Connecting with the Owen community online<\/p>\n","protected":false},"author":341,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,66],"tags":[30],"class_list":["post-946","post","type-post","status-publish","format-standard","hentry","category-bottom-line","category-departments","tag-fall2009"],"_links":{"self":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/users\/341"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/comments?post=946"}],"version-history":[{"count":1,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/946\/revisions"}],"predecessor-version":[{"id":8930,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/posts\/946\/revisions\/8930"}],"wp:attachment":[{"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/media?parent=946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/categories?post=946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.owen.vanderbilt.edu\/vanderbiltbusiness\/wp-json\/wp\/v2\/tags?post=946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}