Marketing Professor Steve Hoeffler hosts students for Brand Week students tackle real-world problems faced by companies. Groups of students are given marketing problems and tasked with coming up with implementable solutions. Some companies that students have worked with are Mars Petcare, Frothy Monkey, Lizard Thicket, IMG, and BBQ in a Box, among others. Students have the opportunity to network and complete independent studies with participating organizations.
Brand Week gives experienced and career-switching marketing students the opportunity to work alongside each other and leading marketing companies to solve complex issues. Students are able to leverage this experience in interviews and while networking with companies…not to mention it is a lot of fun!