To help Vanderbilt University achieve a consistent image, a cohesive identity system has been developed which reflects the forward thinking yet historic character of the university and asserts to all audiences the high quality for which Vanderbilt is nationally known. This identity system was introduced in 2003.

This graphic standards Website spells out how the system is correctly used on all forms of communication, including Websites, other electronic communication vehicles, and printed publications. Unique situations such as signage and banners may require further interpretation of the guidelines.

In order for this graphic design system to be successful, everyone should abide by the standards outlined here. By following them, we reinforce the reputation of Vanderbilt as a progressive and cohesive institution.

Vanderbilt University’s new identity replaces all symbols and designs previously used to represent the university and its divisions.

The “signature” is a single unit of identification, composed of the new symbol and wordmark.

The Owen Graduate School of Management has approved only the signatures that appear on web page listed below. Other variations are not approved. You will need your Vanderbilt VUnet ID to access and download the logos.