New Shopping Experiences w/ Social Media & Augmented Reality
We just finished a fascinating report that examines the impact of mobile apps on traditional shopping. Researchers Neil Davis T’11 and Kathryn Malinick T’11 document how social media and augmented reality can create exciting new shopping experiences. My biggest takeaways are: 1. Brick-and-mortar retailers should not neglect the potential of mobile technologies to drive foot […]
