This summer Peter Veruki, Owen’s Director of Corporate Relations, traveled to Budapest, Hungary, with his wife, alumna Judy Spinella, EMBA’93, Vice President and Project Leader at B.E. Smith. While there, they met up with several local Owen alumni at a rooftop restaurant overlooking the city. Pictured from left to right are Peter Holtzer, MBA’94, Partner at Oriens Asset Management; Tibor Hejj, MBA’94, Managing Partner at Proactive Management Consulting Ltd.; Veruki; Spinella; and Gyula Hajdu, MBA’97, Regional Marketing Director, Eastern Europe, at MasterCard Europe.
Author: Nancy Wise
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Lifelong Learner
Frank Bumstead, MBM’72, admits he really didn’t know what to expect when he enrolled in Vanderbilt’s Graduate School of Management in 1970, soon after finishing a tour in Vietnam as a mine warfare officer. The school, which had yet to adopt the Owen name, was young then and trying to establish its identity, much like Bumstead himself. Yet by the time the Dallas native graduated two years later, he had a strong appreciation for what the school had taught him.
“The most important thing the Owen School teaches you is how to learn,” he says. “It’s important to keep an open mind and commit to being a lifelong learner because the world changes. Two years from now, things won’t be the way they are today.”
That lesson has proven particularly valuable in Bumstead’s career. While an Owen student, he had a job with then Tennessee Gov. Winfield Dunn’s administration and thought that he might continue working in state government. Instead he ended up going in a very different direction: Since 1990, Bumstead has been a Principal with Flood, Bumstead, McCready & McCarthy (FBMM), a financial management firm representing clients in the music industry. Among those on the roster are country artists Keith Urban, Taylor Swift and Rascal Flatts, as well as acts like The Black Keys, Kings of Leon and Danger Mouse.
FBMM, which has offices in both Nashville and New York, is one of the few firms to offer clients what is known as tour accounting. “The money is in touring today,” Bumstead explains. “Years ago, artists toured so that they could sell records. Today they try to sell records so they can tour. Our job is to make sure that every nickel owed our clients actually gets to them and that their expenses are only the ones we and/or the clients authorized.”
Looking back on a career that has spanned 40 years, Bumstead can point to many things that have played a hand in his success, from education to effective business partnerships. Yet if he had to narrow it to one reason, he’d say it’s something he learned early on, growing up in a low-income family.
“I never felt entitled,” he says. “I always felt challenged and threatened. I felt like I had to work a little bit harder and learn a little bit more and be more attentive because I’m certainly not the sharpest knife in the drawer.”
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World of Good
When Julie Fraser arrived in Kabul, Afghanistan, in January 2002, it was clear that the mission at hand would be unlike any she’d had before. The Kabul airport had been one of the primary targets of the U.S. invasion three months earlier, and the widespread destruction was evident as soon as she stepped off the plane.
“There were parts of bombed-out aircraft littering the tarmac—a fuselage here, a tail piece there—and all the windows in the airport had been blown out,” Fraser says. “We also were advised not to wander off the tarmac since the airport was heavily mined.”
At the time, Fraser was a 10-year veteran with the World Bank, an international financial organization dedicated to fighting poverty in developing countries worldwide. She was used to challenging assignments in faraway places, but the mission to Afghanistan was her first in a war-torn area. As part of the initial joint World Bank and International Monetary Fund mission to help the country rebuild, she and her colleagues operated under the tight security umbrella of the United Nations. In the early going, there were only 83 UN international staff, including Fraser, allowed in the country at any one time—because 83 was the maximum number of passengers the plane could hold if they had to be evacuated at a moment’s notice.
All risks aside, Fraser looks back with fondness on the five years she ended up spending in Afghanistan. And she feels similarly about her other assignments as well, including her current stint as Senior Financial Analyst with the Southeast Asia Sustainable Development Unit in Bangkok. Her 20-year career with the World Bank—the only employer she has had since graduating from Owen in 1991—is a testament to the pleasure she takes in her job.
“I’m proudest of my time in Afghanistan. One thing I liked about it is that I could feel the immediate effects of what we were doing.”
—Julie Fraser
Fraser attributes this long tenure to the solid finance education she received at Vanderbilt. She says it has enabled her to enjoy a variety of assignments and grow as an employee. “Some positions at the World Bank are sector-specific, like being a road engineer or an agricultural economist,” she says. “But with a finance background, you can work across a wide spectrum and have an interesting career.”
Fraser also credits her colleagues for making the World Bank such a fascinating place to work. “They are smart, intellectually curious and deeply committed to the bank’s mission—all of which makes it a stimulating environment,” she says. “They also come from all over the world. It’s not unusual to have a team dinner and for each person to be from a different country.”
Today’s World Bank, comprising the International Bank for Reconstruction and Development and the International Development Association, is much larger in size and scope than the original institution, which was established in 1944 to assist with post-World War II reconstruction. In all, there are approximately 10,000 employees in more than 100 offices worldwide. These offices work primarily with governments to provide low-interest loans, interest-free credits and grants for investments in education, health, public administration, infrastructure, agriculture, financial and private sector development, and environmental and natural resource management.
Fraser’s earliest World Bank assignments were with the Central Transport Unit working on railway projects in China and then Pakistan. During the early ’90s, the governments of both countries were considering reforming their respective railway systems, and she had the task of creating financial models showing the benefits of introducing private sector participation. The reform movements in both countries, however, made little headway. In the case of Pakistan, then Prime Minister Nawaz Sharif ultimately decided to appoint an army general to run the railway instead—a disappointing result after years of effort by Fraser and her colleagues.
Such experiences are not uncommon in World Bank work, Fraser explains. Projects often can be slowed to a standstill by tangles of red tape and weak government capacity. “Dealing with the weak capacity in some of these foreign governments is probably the toughest part of my job,” she says. “Many times when you’re trying to get something done that should be relatively easy, you end up going from pillar to post.”
Fraser, however, is quick to add that a successful mission more than makes up for the frustrating moments along the way. “The best part of all,” she says, “is being able to go into the field and see the people who are benefiting from our projects.” As evidence, she points to her recent work with rural electrification in Cambodia and Laos. In the case of the latter, a project financed by the World Bank has dramatically increased Laotians’ access to electricity—from 16 percent of the population in 1995 to approximately 70 percent today.
“It’s so rewarding to go into a rural village and see families who have electricity for the first time in their lives,” she says. “They no longer have to read by kerosene, and their kids are able to study at night.”
Yet of all the missions Fraser has undertaken, she says none has been as edifying as the one to Afghanistan. The devastation caused by generations of conflict meant that the World Bank was able to have that much more of an impact upon its arrival in 2002. Even the tiniest steps of progress could be appreciated on a wide scale.
“I’m proudest of my time in Afghanistan,” she says. “One thing I liked about it is that I could feel the immediate effects of what we were doing. In other places it’s not so easy. You may not see the benefit of your work until a couple of years after the project closes.”
In Afghanistan, Fraser managed the World Bank’s energy program and led donor coordination efforts for the energy sector. Among her more memorable experiences was working closely with Ismail Khan, a former mujahedeen commander whom President Hamid Karzai appointed as Minister of Energy. Khan had made a name for himself as a fierce and sometimes ruthless leader during the war against the Soviets, and yet there he was, a conservative Muslim working shoulder-to-shoulder with Fraser—a Westerner and a woman, no less—to spur rebuilding efforts.
“There was such a strong feeling of the need for everyone to work alongside one another to get things done, and the hardships we faced together made it that more meaningful,” she says.
In a way, this observation could describe not just her mission to Afghanistan, but every one of her stops around the globe. If Fraser has learned anything from logging all of those miles, it’s that no one can tackle the toughest humanitarian problems alone.
“You come out of business school thinking that you can solve any issue, but seeing the scope of these problems can be daunting,” she says. “I guess that just makes it all the more gratifying when you can come together to bring about some good in this world.”
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Media Mentions
The Wall Street Journal
May 4: Thirty years after the launch of the HP 12c, it’s still common to find the calculator in heavy use among financial analysts. Alumnus James Granberry, MBA’11, a Partner with Oak Point Properties, runs a Facebook fan page for the beloved calculator and is quoted. Full story
May 23: Craig Lewis, the Madison S. Wigginton Professor of Management in Finance, has been named the Securities and Exchange Commission’s Chief Economist and its Director of the Division of Risk, Strategy and Financial Innovation (Risk Fin). Full story
June 6: Alumna Susan Strayer, MBA’07, Senior Director, Global Employer Brand and Marketing at Marriott International, is featured prominently in this article about the challenge of attracting newcomers to around 50,000 hotel positions this year. Many of the positions are in emerging markets such as India and China, which don’t have strong traditions in the hospitality industry. Full story
The New York Times
May 31: A social enterprise called Lumni has raised $17 million to finance the education of a wide array of students in Chile, Colombia, Mexico and the U.S. in the same way startups are financed. Lumni, co-founded by Miguel Palacios, Assistant Professor of Finance, offers “human capital contracts” to people like Jairo Sneider, who grew up in a low-income, single-parent family in Colombia. Full story
Bloomberg Businessweek
May 6: Seeking an edge in the job market, Chinese women are flocking to U.S. B-schools—enough to boost female enrollment overall. John Roeder, Owen’s Director of Admissions, is quoted. Full story
May 25: Kent Thiry, Chairman and CEO of DaVita, a leading provider of kidney care in the U.S., is pictured speaking to the Owen School’s Class of 2011 during Commencement. Full story
Aug. 8: Larry Van Horn, Associate Professor of Management and Executive Director of Health Affairs at Owen, says it’s mathematically impossible to keep up with the ever-growing costs of Medicare and Medicaid. He says he would tax the health insurance that companies provide to employees, which he estimates could bring in $2.5 trillion over the next 10 years. Full story
Forbes
July 25: Owen’s Leadership Development Program, which partners with both Hogan Assessments and Korn/Ferry International, is mentioned as having some of the most innovative offerings of any business school. Full story
Sept. 26: Bruce Cooil, the Dean Samuel B. and Evelyn R. Richmond Professor of Management, is interviewed about an article he co-wrote, “Customer Loyalty Isn’t Enough. Grow Your Share of Wallet,” which appeared in the October 2011 issue of the Harvard Business Review. One of the article’s other co-authors is alumnus Timothy Keiningham, MBA’89, Global Chief Strategy Officer and Executive Vice President at Ipsos Loyalty. Full story
Fortune
Sept. 14: Facing a tough job market, underemployed graduates of professional schools have begun to speak up, some even suing their former institutions, claiming they were duped into acquiring massive debt loads based on the promise of a secure, six-figure-salary job. That promise is particularly critical at business schools, where graduates expect a quick financial payoff as well as an education. Read McNamara, MA’76, Executive Director of the Career Management Center, and Emily Anderson, Senior Associate Director of the Career Management Center and Co-chair of the MBA Career Services Council, are quoted. Full story
NPR
Aug. 15: If being invested in a wildly unpredictable stock market worries you, you’re definitely not alone. In fact, there’s an index to measure that nervousness, and even trade on it. It’s called the Market Volatility Index, or VIX, but it also goes by another name: the fear gauge. Bob Whaley, the Valere Blair Potter Professor of Management in Finance and creator of the VIX, is quoted. Full story
CNBC
June 10: Alumnus Rob Morgan, BS’83, MBA’84, Chief Investment Strategist at Fulcrum Securities, was a guest panelist on The Call, a Wall Street news program co-hosted by Larry Kudlow and Melissa Francis. Watch video
Reuters
June 1: Fixed income trading revenue is falling, and some of the best minds on Wall Street disagree on whether this is temporary weakness or slow death. Hans Stoll, the Anne Marie and Thomas B. Walker Jr. Professor of Finance, is quoted. Full story
Associated Press
June 24: Nashville Mayor Karl Dean, JD’81, wants to capitalize on the city’s recent momentum with the Nashville Music Council, a 60-member group that draws together the music community, city leaders and business interests to find ways to leverage Nashville’s unique position as an all-purpose hub that’s home to more than just country music. The music council recently partnered with the Nashville Entrepreneur Center, a tech business incubator run by Michael Burcham, Lecturer of Entrepreneurship. Full story
Entrepreneur
May 5: To make the best business decisions, your prefrontal cortex—the “executive” part of the brain—must be coaxed into action. Dick Daft, the Brownlee O. Currey Jr. Professor of Management, who says that the average person spends only about 2 to 10 percent of each day using the prefrontal cortex, offers several suggestions for harnessing the right frame of mind to make money and improve productivity. Full story
The Dallas Morning News
Aug. 19: Associate Professor of Management Ranga Ramanujam, whose research focuses on the organizational causes and consequences of operational failures in high-risk work settings, is interviewed about the prevalence of safety problems at Dallas’ Parkland Memorial Hospital. Full story
GreenBiz.com
June 9: AT&T wants to shift more than half of its expenditures to suppliers that track their carbon footprints and save $40 million a year by reducing energy use. The telecommunications giant revealed these and other new goals today with the release of its 2010 Sustainability Report, which was prepared using feedback the company received from students at the Owen School. Full story
Nashville Business Journal
Aug. 2: Among leadership changes including a new CEO, Cracker Barrel has appointed Jim Bradford, Dean of the Owen School, to the company’s board. Full story
The Tennessean
July 13: From January to March of this year, more than 1,800 medical, health and dental offers were published on daily deal sites in the U.S. When the deals are offered, they sell like half-price hotcakes, but some consumer experts and physicians don’t think it’s a good idea. Mark Ratchford, Assistant Professor of Marketing, is quoted.
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The Owen Network in Action
This past spring Rachel V. Rose, MBA’05, Assistant General Counsel and Director of Business Development for BCE Healthcare Advisors, was given the task of developing a new website for her company. Unsure of where to send the requests for proposal, she sought the advice of her former professor and fellow alumnus, Bruce Lynskey, MBA’85, who used to teach entrepreneurship at the Owen School.
Lynskey recommended she talk with another Owen graduate: Jonathan Weindruch, BA’98, MBA’04, Founder and Principal at Websults, a website development firm. After Lynskey put Rose and Weindruch in contact, Websults ultimately was selected through the RFP process, and the website was completed successfully.
“Appreciating the caliber of graduates Owen produces and the faculty we were exposed to, it was reassuring to work with Jonathan, and I’m grateful that Bruce connected us,” Rose says.
Weindruch adds, “It’s always great to work with fellow Owen grads on website design and development projects. They view websites through the lens of an MBA, which in the end helps to produce better results. The shared Owen experience facilitates a great partnership and working relationship.”
Do you have an example of the Owen network in action? Send us your story at owenmagazine@vanderbilt.edu.
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Insider Insight
Enron. WorldCom. Tyco. These are among the most notorious names associated with a wave of accounting scandals that plagued the early 2000s and ultimately helped spur passage of the 2002 accounting reform law known as Sarbanes-Oxley.
While accounting restatements haven’t gone away entirely since then—there were 735 last year, down from a peak of 1,795 in 2006, according to Audit Analytics—they don’t always result in cataclysmic failure. In fact, the market can learn much about the future fate of a company based on the buying or selling of stock by the firm and its managers preceding an accounting restatement.
That’s according to new research from Nicole Thorne Jenkins, Associate Professor of Accounting, and co-authors Brad Badertscher of the University of Notre Dame and Paul Hribar of the University of Iowa. Their paper was published in The Accounting Review in September 2011.
“We predict and find evidence that when a firm restates its financial statements, the market uses the magnitude and direction of prior insider and corporate trades to help price the implications of the restatement,” the authors wrote.
Typically when a company issues an accounting restatement, it suffers an average loss of 10 percent in market value. That figure climbs to 20 percent or greater for firms whose restatements have been caused by “irregularities.” More than half the cases of restatements in the authors’ data occurred because of an issue with revenue recognition. Nearly 30 percent were due to things such as improperly recognizing expenses or wrongly capitalizing expenditures.
In the short run at least, Jenkins and her colleagues found that the negative impact of a restatement is softened “when there are net stock repurchases or insider purchases.” The opposite is also true—losses worsen—when “there are net equity issuances or insider selling,” they wrote.
The authors take the study a step further by demonstrating that the market is in fact using a company’s insider buying or selling behavior as a signal for how to price the restatement event. The positive (and negative) effect of buying (or selling) on share price is only found for those trades which have been disclosed publicly.
Preceding a restatement, “selling suggests more nefarious behavior on the part of management, and is likely to increase the information risk premium … while prior buying might help mitigate the uncertainty facing investors,” the authors wrote.
This study offers a “directional” hypothesis, rather than trying to determine the exact magnitude of the effect. In addition, where other research looks for reasons behind accounting restatements—fraud, for example—the authors here look only at how the market acts on public information about the buying or selling actions of management and the company.
Ultimately, the authors conclude, the evidence in this study “suggests that the market begins to look for corroborating or contradicting evidence regarding the future performance of the firm once the restatement is announced.”
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Building on Expertise
When building-products maker LP Corp. purchased a production facility in Brazil more than two years ago, it did so hoping to replicate the kind of success it was experiencing in neighboring Chile.
For nearly a decade, LP had been working to introduce its plywood-like oriented strand board (OSB) into the Chilean market—no easy task since houses there have traditionally been built with brick. Nevertheless, the country was developing rapidly, and Chile’s pro-business government was eager to assist foreign companies in creating local jobs, and in LP’s case, introducing innovative new building methods and materials.
All told, Nashville-based LP has seen its revenue attributable to Latin America grow from around $3 million a decade ago to more than $150 million in 2010, with a significant amount coming from Chile. Currently that figure represents more than a 10 percent slice of the company’s annual $1.3 billion in annual revenue.
As those gains accumulated, company CEO Rick Frost turned his gaze to Brazil, a country 10 times larger than Chile, with a youthful population expected to spark demand for as many as 14 million new homes over the next decade. That works out to a rate of about 1.4 million new houses built every year, a figure on pace with the U.S. market. “The beauty of Brazil is that we don’t have to hit a home run—just a single or even a bunt—and we’d fill the capacity of that new mill,” Frost says.
So with its Chilean playbook and new Brazilian factory in hand, the company worked for a year to understand the market and prepare alternative strategies in a country whose land mass rivals China and has some of the most populous cities in the world. But it didn’t seem appropriate simply to copy what had worked in Chile.
“To think that we could take what we learned in Chile and just transfer it to Brazil would be very naive,” Frost says. “For starters, we ran up against the sheer size difference in the two countries. Chile is much smaller, so it was easier to get things done there.” Brazil also has what Frost calls an “impermeable bureaucratic wall” that makes it hard for a foreign company—even one that had acquired a local production facility—to work its way into the construction industry like LP had done in Chile.
“We wanted to teach them—and the students—how to answer or think about the problem themselves. That’s what we do in academics.”
—Bart Victor
Around the time that Frost started to realize that LP wouldn’t be able to copy its Chilean strategy and apply it to Brazil, he happened to mention the company’s Brazil conundrum during a CEO luncheon on doing business in Latin America that was co-hosted by the Owen School’s Executive Programs and the university’s Center for Latin American Studies. The two groups quickly tapped Bart Victor, the Cal Turner Professor of Moral Leadership, who studies developing markets, as well as faculty at FIA Business School, a private offshoot of the University of Sao Paulo, with which Vanderbilt has maintained ties for more than 50 years.
For Victor and Edward Fischer, who directs the Center for Latin American Studies, LP’s Brazil challenge offered a unique opportunity to work closely with a hometown company on an element of its global strategy, while giving MBA students at a partner school the chance to gain real-world learning experience. The pair co-authored a case study based on the problems LP faced in Brazil and presented it to a class of executive MBA students at FIA in Sao Paulo.
“We made it very clear to LP that we weren’t acting as consultants who would come up with a set of precise strategy recommendations,” Victor says. “We wanted to teach them—and the students—how to answer or think about the problem themselves. That’s what we do in academics.”
Victor says the key question involved thinking through what elements of LP’s Chile strategy didn’t apply in Brazil.
“If they could answer that question, they could really start to build a stronger Brazil strategy,” he says. “Let’s think about this in a careful, thorough way. Let’s test the assumptions and unpack the logic. And yes, it mattered that we had this conversation with executive MBA students in Brazil because they know how business gets done there.”
Broken into six teams, the 40 Brazilian students studied the LP case for several weeks before returning to a daylong session with LP executives and course instructors to discuss their findings. While the students came up with some nonstarters—like a suggestion to spend millions on local advertising—much of the advice coalesced around the idea that LP not try to do too much too quickly. “They said we needed to slow down, that we needed to find ways to create market acceptance,” Frost says.
The students helped LP realize that where Chile had sought foreign investment in the country, Brazil tended to be more protective, not just of its markets, but also of its workers. Frost says those insights prompted the company, for starters, to team up with steel workers to show how its products could help save on their material costs. LP also began working more closely with the Brazilian government to help deliver on a need for subsidized housing. Frost says the country has called for 4.5 million homes to get built over three years. LP’s involvement with builders engaged in that effort allows those in the construction industry to experience the company’s products, encouraging local governments to adopt LP materials into their building codes, leading to wider acceptance in upper- and middle-tier markets.
“I don’t know if the class gave us a panacea, but it certainly gave us enough to know that what we were doing wouldn’t work,” Frost says. “It’s also nice to know that we have this kind of expertise in our backyard at Vanderbilt.”
Working through Vanderbilt’s Executive Development Institute on the Brazil project, Frost says there are no formal arrangements in place for more programs, but would welcome similar opportunities.
Says Frost, “You know, I’ve been thinking a lot about Argentina and Colombia … .”
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Taking Shape
When Board of Trust Chairman Martha Ingram announced the trustees’ approval of a new Vanderbilt fundraising campaign in January 2001, no one could have predicted just how successful it would end up being. Thanks to the generosity of more than 200,000 donors, the Shape the Future campaign, which came to a close this past July, tallied more than $1.94 billion against a $1.75 billion goal. These sizeable numbers, however, tell just part of the story. The campaign’s success is best appreciated on a more personal scale—through the stories of individual donors, whose gifts are changing the lives of students, faculty, staff and others across campus. Here we look at several campaign gifts that will have an impact on the Owen School for many years to come.
By the Numbers
How Owen figured into the campaign
The Owen School raised more than $92 million against a campaign goal of $85 million.
The highlights include:
$34 million for new endowed scholarships
$20 million for programs, research, facilities and technology
$17 million for new faculty chairs
$12 million for unrestricted and discretionary funding, which led to the creation of innovative new offerings such as the MAcc, MSF, MM Health Care, Americas MBA and Accelerator programs
$9 million for funding with pending designationsFACULTY CHAIR
The Bruce D. Henderson Chair in Strategy, which Bess Henderson endowed in memory of her late husband, enables a faculty member to teach corporate strategy and conduct cutting-edge research of business practices and other essential issues facing CEOs and experienced managers.
“Bruce was devoted to Vanderbilt his entire life. He was an active alum, serving on the School of Engineering’s Committee of Visitors for a number of years. Establishing a graduate school of business at Vanderbilt resulted in long correspondence with other early advocates. It was Bruce’s belief that Owen would become one of the top-rated business schools in the country. I can think of no better way to perpetuate my husband’s legacy in the field of strategy, as well as to honor his memory, than the endowment of this chair.” —Bess Henderson
Worthy of the Name
E. Bronson Ingram chairs leave a lasting legacy
David Ingram, MBA’89, designated several significant gifts to the Owen School during the campaign, including six endowed faculty chairs named in honor of his late father, E. Bronson Ingram. Those chairs are currently held by the following faculty:
- Nick Bollen, the E. Bronson Ingram Professor of Finance
- Paul Chaney, the E. Bronson Ingram Professor of Accounting
- Dawn Iacobucci, the E. Bronson Ingram Professor of Marketing
- Michael Lapré, the E. Bronson Ingram Professor of Operations Management
- David Parsley, the E. Bronson Ingram Professor of Economics and Finance
- Steve Posavac, the E. Bronson Ingram Professor of Marketing
STUDENT SCHOLARSHIPS
The Sagebrush Fund Scholarship, which was endowed by Dale Leo, MBA’05, and Wesley Murry, MBA’06, is available to one incoming first-year student each academic year. The scholarship is intended for those students who have demonstrated: (1) an interest in entering the field of finance, (2) an excellence and drive in both their careers and previous education, and (3) both the maturity and desire needed to become outstanding stewards of the school.
“Establishing the scholarship is a smart investment in the future of business education at Vanderbilt. The seed of our success was sowed within the walls of Owen, and it’s our goal to pay it forward in hopes of inspiring future business leaders and current alumni to do the same.” —Wesley Murry
“Investing in Owen is a no-brainer. It’s where the smart money goes.” —Dale Leo
The Hans R. Stoll Scholarship, which was endowed by Thomas Ho and his wife, Mabel Chan, provides scholarship support for students whose intended MBA concentration is in finance or those who are pursuing an MSF degree. The scholarship is named in honor of Ho’s longtime friend and colleague Hans Stoll, the Anne Marie and Thomas B. Walker Jr. Professor of Finance and Director of the Owen School’s Financial Markets Research Center.
“Professor Stoll is a founder of modern finance who has contributed significantly to our understanding of financial markets. Moreover, he is an outstanding scholar who has dedicated himself to the pursuit of knowledge and excellence in education. Mabel and I hope that this scholarship will inspire students as Professor Stoll has inspired us all.” —Thomas Ho
STUDENT SUPPORT
The Jim and Leah Sohr Family Foundation gift supports the Entrepreneurship Center at the Owen School. The gift provides up to five $25,000 awards annually to Owen students who have developed a detailed business concept deemed viable by their peers and the center’s faculty. This financial support will allow student entrepreneurs to advance the process of building and growing their own businesses.
“Owen helped prepare me for life as an entrepreneur. What better way to give back to the school than to allow future graduates to share in the dream of becoming successful entrepreneurs themselves, who then can provide jobs and give back to their own communities. I also wanted to help Owen compete with other top-tier schools in drawing the most capable students to campus.” —Jim Sohr
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Although the Shape the Future campaign has ended, the Owen School still needs funding for several key initiatives. Among the greatest needs are more endowed scholarships, improved technology and a new, larger facility that will help us compete with other leading business schools. Year in and year out, your generosity is crucial to our success, and we thank you for your continued support.
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CityOwen Recap
The CityOwen program is led by alumni around the country and provides value through networking opportunities, updates on the school and featured faculty or staff presentations. The program also helps strengthen the relationship between Owen and local communities in areas such as recruitment.
Birmingham: Sept. 8
C.T. Fitzpatrick, MBA’90, hosted an event at the offices of Vulcan Value Partners. David Owens, Professor of the Practice of Management and Innovation, spoke.Boston: Oct. 4
Tim Clark, MBA’97; Frank Kimball, MBA’86; Van Simmons, BE’82, MBA’86; Kurt Volk, MBA’99; David Walker, MBA’89; and Derek Young, MBA’91, hosted the inaugural CityOwen Boston event at the Harvard Club.Knoxville: Oct. 27
The inaugural CityOwen Knoxville event was held at the offices of Bush Brothers & Co.Memphis: Sept. 14
Thomas Hussey, MBA’98, and Kevin Kimery, MBA’93, hosted an event at the Memphis Hunt and Polo Club.New York: Oct. 12
Brian Appleton, MBA’02; Andrew Bogle, MBA’04; Shannon McDonald, MBA’04; and John Roberts, MBA’83, hosted the Wall Street Week Reception at the Union League Club.South Florida: Oct. 18
Tom Janson, EMBA’02; Paul Jardon, IEMBA’99; John Mackle, IEMBA’99; and Laurencio Ronquillo, MBA’03, hosted the inaugural CityOwen South Florida event at Fadó Irish Pub in Miami.If you are interested in starting a CityOwen group where you live, please contact Alumni Relations at (615) 322-7409.
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The Necessary Spark
In chemistry, if you want to get a reaction, you have to find a way to bring the right molecules together and have them bump into each other with sufficient force. Sometimes you need a catalyst to get things started.
It turns out that the process of encouraging entrepreneurship is remarkably similar, according to Germain Böer, Professor of Accounting and Director of the Owen Entrepreneurship Center. “One of the best ways to stimulate a lot of entrepreneurial activity is to create occasions for entrepreneurs to bump into one another,” says Böer. (Watch Böer’s video about entrepreneurship.)
These days entrepreneurs in Middle Tennessee have lots of opportunities to rub elbows, thanks to Vanderbilt and its collaborations with two local organizations: the Nashville Capital Network (NCN) and the Nashville Entrepreneur Center (NEC). NCN supports entrepreneurs and startup companies by providing feedback on business plans and assistance with raising capital. NEC, on the other hand, is a 501(c)(3) public-private partnership that gives its members access to training classes, mentoring resources and networking events.
In addition to the school’s own classroom offerings and funding opportunities, Owen students can get a taste for entrepreneurship by participating in internship programs at both organizations. These internships give them direct exposure to the process of refining a business plan, securing financing and getting a new venture off the ground. Meanwhile the organizations (and entrepreneurs they serve) benefit from the intelligence and enthusiasm that the students bring to analyzing business plans and improving presentations or pitch materials. In sum, it is a winning formula for everyone involved, and at the center of the equation is the Owen School, providing just the right catalyst to spark business growth in Middle Tennessee and beyond.
NCN: Matching Entrepreneurs with Angels
Getting a business off the ground is always a challenge, particularly for first-time entrepreneurs without the network or connections to raise capital. That is where NCN comes into play. Started as a joint initiative between private investors and the Owen School, NCN maintains close ties with Vanderbilt. Its Executive Director Sid Chambless, BA’96, MBA’03, and Director Chase Perry, MBA’08, are both Owen alumni. Dean Jim Bradford and Professor Böer sit on its board of directors.
NCN has an interesting hybrid structure. The organization is structured as a taxable nonprofit but also manages two venture capital funds: NCN Angel Fund and a TNInvestco Tennessee Angel Fund. The first fund pools the resources of angel investors who also invest individually in NCN-supported companies. The second fund represents the proceeds from $20 million in tax credits that NCN accessed through Tennessee’s competitive TNInvestco program, which seeks to foster entrepreneurial “innovation clusters” across the state by awarding tax credits to a select group of venture capital funds. In addition to the economic development benefits, the state also shares any profits from TNInvestco investments.
To ensure that worthy entrepreneurs have access to an enthusiastic network of angel investors, NCN must provide those angel investors with high-quality, well-vetted investment opportunities. Interning as NCN associates, Owen students work with entrepreneurs to refine their presentations and clean up their business plans. The interns also participate in meetings where experienced local advisers give the entrepreneurs feedback on their ideas. Meanwhile, on the other side of the deal, the students provide deal context and analysis to help angel investors assess the quality of a potential investment. Since its founding in 2003, NCN has helped 23 early-stage companies secure financing, with NCN angel investors providing more than $20 million in funding.
Chambless credits Professor Böer and Dean Bradford with forging a strong partnership between NCN and Vanderbilt. “For Owen students who may want to start their own businesses, an NCN internship provides a great opportunity to learn all about the process of capitalizing and growing a business,” Chambless says. “The real benefit for students is to be in the room with entrepreneurs as they pitch to investors, to see the kinds of questions that investors ask. I really think this program is one of a kind in the way it enables business school students to work on live venture capital funds and influence the deployment of those funds while simultaneously working with entrepreneurs in the community.”
NEC: Students in the StartUp Studio
Founded in fall 2009, NEC has met with more than 150 companies and helped 13 of them raise $3 million in angel financing. Four of those companies have since officially launched their businesses. “That’s a pretty good hit rate,” says NEC President and CEO Michael Burcham, who has firsthand entrepreneurial experience himself. Burcham founded three separate venture-backed health care companies before taking on the leadership role at NEC. Burcham also serves as Clinical Professor of Entrepreneurship at Owen, teaching classes about health care innovation and launching ventures.
From formal internships and independent study programs to extracurricular volunteer projects, Owen students are involved at NEC in numerous ways. As part of its mission to promote entrepreneurship and economic growth in Middle Tennessee, NEC evaluates new business ideas and offers a series of popular classes and coaching sessions on basic topics, including starting a business, raising capital and building a leadership team. Students assist with these services by organizing classes, delivering training, assessing business plans and offering feedback.
Burcham says there are typically several Owen students working at any one time with the entrepreneurs in NEC’s StartUp Studio incubator space. This temporary work arrangement gives the highest-paying members a business address, access to meeting rooms and classrooms, and face-to-face time with mentors. Students also help organize and run NEC’s technology microfund, which invested in seven new technology startups in 2010, including a company founded by Mark Harris, BS’03, PhD’09, an MBA candidate for 2011.
“A lot of these students either want to work in a startup company or have some interest in moving into investment banking or venture capital,” Burcham says. “By working with NEC, the students gain valuable experience that can give them a competitive advantage when they graduate.”
Learning Entrepreneurship in the Classroom—and Beyond
“Our goal in teaching entrepreneurship is to create wealth in the region,” Germain Böer says. “We want to help lots of startups and ultimately create a lot of very successful companies.” In the Vanderbilt MBA program, a lot of this learning takes place inside the classroom in courses such as Launching the Venture, Business Plan Development, Product Design & Innovation, and Accounting & Finance for Entrepreneurs.
Many Owen students, however, learn just as much if not more about entrepreneurship through the aforementioned internships with NCN and NEC. The school also offers its own Summer Enterprise Development internship program. Instead of taking a typical internship in a corporate environment, students can apply to receive a stipend of $15,000 to work on their own startup ventures during the summer between the first and second years of their studies.
Henry Oehmig, an MBA candidate for 2011, was one of three Owen students to receive a stipend last summer. He entered the process with a business plan for an environmentally friendly charcoal lighter fluid made from recycled restaurant grease. Oehmig had been thinking about building a business around a green lighter fluid product for a couple of years, but the Walmart Better Living Business Plan Challenge provided the impetus to build a true business plan around the idea. The annual competition encourages students to invent sustainable products or develop sustainable business solutions and present them to a panel of Walmart executives, suppliers and environmental organizations. The plan developed by Oehmig, fellow 2011 classmate Ian Prunty and three other Owen students won the regional level of the 2010 competition and made it to the national semifinals at Walmart’s headquarters.
After the competition, the other students peeled off to pursue their own summer plans, but Oehmig felt the lighter fluid idea had potential, so he revised the business plan and prepared to make his pitch to the panel of Owen professors, alumni and local businesspeople, including investment bankers and marketing analysts, who were awarding the summer stipends.
“The application process was a great learning experience,” Oehmig says. “Going through the process of pitching our businesses and trying to convince potential investors gave all the applicants a taste of what it is really like to try to raise money when starting a business. There was a lot of camaraderie among all the students who were pitching business plans, and I really enjoyed hearing the other pitches.”
It’s actually pretty easy to get in front of C-level people at almost any company in Nashville. In fact, I believe that the entrepreneurial environment in Nashville now rivals almost any place in the country.
—Chris Rand
A couple of days later Oehmig was thrilled to learn that he had been awarded one of the stipends. “If you have a business idea that really excites you, there’s no better situation than to be given $15,000 in seed capital without having to give up any ownership stake in the company,” he says. “As a student, it’s terrific because it really gives you a chance to practice entrepreneurship with a safety net in place. If the business does not work out as you’d hoped, you can still go back to your second year of business school with valuable skills and experience, plus a great story to tell recruiters.”
Of course having that safety net did not mean that Oehmig rested on his laurels. To the contrary, Oehmig dove wholeheartedly into making his business a success. He ended up plowing all of the stipend into the venture and then even supplemented it with his own personal funds. During the course of the summer, his vision for the business evolved. Where Oehmig had originally planned on setting up his own manufacturing facility to create the lighter fluid, his talks with biodiesel marketers and manufacturers convinced him that he could launch his venture more quickly and more cost-effectively by outsourcing manufacturing to third-party manufacturers.
His biggest change in direction, however, came when Germain Böer introduced Oehmig to Nashville-based consultant Rick Neitz, who suggested that Oehmig consider licensing the intellectual property behind the product rather than attempting to produce and market the product on his own. For Oehmig, who had a provisional patent on a green lighter fluid formula, the licensing idea had several attractions: He could launch his product faster with less upfront capital and earn revenue from sales royalties. When Oehmig saw that Clorox, which dominates the lighter fluid market through its Kingsford brand, was soliciting ideas for an eco-friendly lighter fluid, he made the decision to pursue the licensing route.
The bulk of the stipend money went toward hiring a professional chemical development lab that could formulate a biodiesel product that closely matched Clorox’s environmental and performance considerations. Although the product formulation was originally supposed to take only six weeks, it ended up lasting more than four months, teaching Oehmig a valuable lesson that product development can take longer than anticipated.
With the product in hand at the end of November, Oehmig has since been in serious discussions with representatives of Clorox and the senior management of other manufacturers. He recognizes that the success of his company will ultimately hinge on whether he can land a licensing deal. “If it doesn’t work out, I’m definitely interested in working with venture capital or private equity firms on investing in early-stage companies,” says Oehmig, who recently interned with Nashville-based venture firm Mountain Group Capital. “I also think I would really enjoy working for a startup company, but a venture capital job might give me a bit more stability while also providing an avenue to stay plugged into the world of entrepreneurship.”
A Great Place to Be an Entrepreneur
As recently as 2009, Christopher Rand, MBA’04, was working in Vanderbilt’s Office of Technology Transfer and Enterprise Development (OTTED), helping the university create and invest in companies based on its faculty’s intellectual property. Today Rand is a Partner at TriStar Technology Ventures, an early-stage venture capital fund that focuses on health care innovation including biotech, pharmaceuticals, personalized medicine, medical devices, health care information technology, and health care services. Both of Rand’s partners have Vanderbilt connections too: Dr. Harry Jacobson, former Vice Chancellor for Health Affairs, and Brian Laden, former Assistant Director in Vanderbilt’s OTTED.
Like NCN’s Tennessee Angel Fund, TriStar is a recipient of TNInvestco funds. During the past year TriStar has used the proceeds from its sale of TNInvestco tax credits to invest in five health care companies. Four of them were already local and one—VenX—relocated to Nashville from Florida to receive funding from TriStar. (TNInvestco rules mandate that companies receiving TNInvestco funds must have their headquarters and at least 60 percent of their staff based in Tennessee within one year of receiving funding.)
“We have seen a great number of opportunities from companies outside the state that are willing to relocate to Middle Tennessee,” Rand says. “Not just in order to receive our investment, but also to take advantage of the strategic value that our group can bring, particularly the connections of someone as well-known and respected as Dr. Jacobson.”
Rand and his partners may no longer work at Vanderbilt, but they are still more than willing to invest in great ideas that come from Vanderbilt researchers. One of TriStar’s other portfolio companies is Pathfinder Therapeutics, a company that has developed a trademarked image-guided device called Explorer to help physicians deliver ablation therapy within soft-tissue organs. The technology behind Pathfinder came from the lab of Robert L. Galloway Jr., Professor of Biomedical Engineering at Vanderbilt. In the company’s early stages, Rand worked with Pathfinder’s current Chief Operating Officer Jim Stefansic, MS’96, PhD’00, who happened to earn his doctorate working in Galloway’s lab.
Rand also represents the close ties between Vanderbilt, Nashville’s venture capital community, and groups like NCN and NEC. While working at the university, Rand joined NCN’s board as a Vanderbilt representative and collaborated with Sid Chambless to get promising Vanderbilt-based entrepreneurial concepts in front of NCN investors. Now Rand looks at NCN’s deal flow more from the perspective of a potential co-investor. In his spare time he also serves on NEC’s finance committee and tries to be a resource for that organization’s members.
Rand would like to encourage more involvement between Owen students and Vanderbilt researchers looking to commercialize their ideas and build business plans. He acknowledges, though, that the students already have plenty of entrepreneurial opportunities— not only through Owen’s efforts to promote entrepreneurship, but also thanks to the exciting business climate that has taken shape in Middle Tennessee in recent years.
Before attending Vanderbilt, Rand worked in Atlanta during the dot-com boom, and that experience has afforded him insight into Nashville’s stature as a business hub. “Atlanta had a pretty entrepreneurial environment back then, but I think Nashville is still a much easier business climate to maneuver in,” Rand says. “It’s smaller, more open and more welcoming. It’s actually pretty easy to get in front of C-level people at almost any company in Nashville. In fact, I believe that the entrepreneurial environment in Nashville now rivals almost any place in the country. With TNInvestco, NEC, NCN, the angel investor community … and other programs at the state level, Nashville and Tennessee overall are simply great places to be an entrepreneur.”
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Vanderbilt Business Staff for Fall 2011
Dean
Jim BradfordEditor
Seth RobertsonContributors
Clark Bosslet, Nelson Bryan (BA’73), Tim Ghianni, Jennifer Johnston, Blake Knight, Casey Savell, Ryan Underwood (BA’96), Amy WolfPhotography
Daniel Dubois, Steve Green, Joe Howell, Lauren Owens, Anne Rayner, John Russell, Susan UrmyDesigner
Michael T. SmeltzerArt Director
Donna PritchettExecutive Director of Marketing and Communications
Yvonne Martin-KiddAssociate Dean of Development and Alumni Relations
Cheryl ChunnEditorial Offices: Vanderbilt University, Office of Development and Alumni Relations Communications, PMB 407703, 2301 Vanderbilt Place, Nashville, TN 37240-7703, Telephone: (615) 322-0817, Fax: (615) 343-8547, owenmagazine@vanderbilt.edu
Please direct alumni inquiries to: Office of Development and Alumni Relations, Owen Graduate School of Management, PMB 407754, 2301 Vanderbilt Place, Nashville, TN 37240-7754, Telephone: (615) 322-0815, alum@owen.vanderbilt.edu
Vanderbilt University is committed to principles of equal opportunity and affirmative action. Opinions expressed in Vanderbilt Business are those of the authors and do not necessarily reflect the views of the Owen School or Vanderbilt University.
Vanderbilt Business magazine is published twice a year by the Owen Graduate School of Management at Vanderbilt University, 401 21st Avenue South, Nashville, TN 37203-9932, in cooperation with the Vanderbilt Office of Development and Alumni Relations Communications.
© 2011 Vanderbilt University. “Vanderbilt” and the Vanderbilt logo are registered trademarks and service marks of Vanderbilt University.
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Big on Japan
View GBA Trip to Japan in a larger mapThe Global Business Association (GBA) and Japanese Business Club (JBC) joined efforts last October to send 34 students, Dean Jim Bradford and David Parsley, the E. Bronson Ingram Professor in Economics and Finance, on an excursion through Japan as part of the GBA’s third annual fall break trip. The purpose of these trips is to educate the Owen community about global business through internationally focused academic and cultural activities. In our case, we learned about Japan’s economy, primary industries, culture and business customs.
Taking 36 people through four cities over an eight-day period can be a daunting task, but my fellow organizers and I were up for the challenge. Amrita Dutta-Gupta, BA’03, Dwyla Beard and I helped coordinate the trip for the GBA. The JBC organizers were Toshinao Endo, Hiromasa Shimomoto and Hideaki Suga. All six of us are in the MBA Class of 2011.“One of the most educational and fun aspects of organizing the Japan trip was working with the Japanese Business Club,” says Dutta-Gupta, who serves as President of the GBA. “Through the planning process, which included weekly meetings and innumerable emails over six months, we were able to form stronger friendships, which will endure beyond our experience at Owen.”
TRAVELOGUE
Preparations
Prior to the trip, all participants were provided an overview of the business and cultural customs of Japan. Heiki Miki, MBA’96, Section Manager of Line Pipe Export at JFE Steel and a member of Owen’s Alumni Board, educated participants about common language terms and proper business etiquette.Day 1: Tokyo
The first company we visited was Microsoft, where we learned about the customization and localization of its products for the Japanese market. In the afternoon we traveled to JFE Steel. Tadaaki Yamaguchi, MBA’02, provided us with direct exposure to the entire steel manufacturing process, including raw materials procurement, the creation of pig iron in a 2,192-degree blast furnace, and the final rolling of high-performance steel sheets.Day 2: Tokyo
We toured several Tokyo sites, including the Meiji Jingu shrine, the Imperial Palace, the Asakusa Kannon temple and the Nakamise shopping arcade. That evening we participated in an izakaya party. An izakaya is a drinking establishment that offers a variety of small dishes, which are shared by all at the table.Day 3: Kyoto
We traveled to Kyoto via bullet train (Shinkansen), which can go upwards of 187 mph. Upon arrival we visited the Kinkaku-ji and Kiyomizu-dera temples. We also viewed a kimono fashion show at the Nishijin Textile Center, which had beautiful silk textiles on display. In the evening a few of us experienced traditional Japanese entertainment performed by geisha (called maiko in Kyoto), ate delicious local cuisine and played drinking games while in the maiko’s company.Day 4: Kyoto, Osaka, Kobe and Hiroshima
While half the group stayed in Kyoto or ventured to nearby Osaka and Kobe, the other half took the bullet train to Hiroshima. I opted for the latter, and it was one of the most powerful experiences of my life. We toured the city with two atomic bomb survivors who have learned English in their old age to tell their stories of what happened on Aug. 6, 1945, and in the months that followed. This spurred a thought-provoking discussion about World War II among our group.Following Hiroshima, we ferried to an island called Miyajima to see the Itsukushima shrine and its famous torii, or gate. One of the unique things about the island is that its wild deer are accustomed to people and wander around the tourist sites. At one point we literally walked side by side with a baby fawn and its mother. The experience was quite serene—the perfect epilogue to Hiroshima.
Day 5: Kyoto, Kameyama and Hakone
This was the busiest day of the trip. Before departing Kyoto we visited Gekkeikan, the largest sake producer in the world, and learned about its manufacturing process. Elizabeth Childs, an MBA candidate for 2011, says, “The highlight for me was being able to stand on top of a silo holding 111,000 gallons of sake. That was incredible!”In the afternoon we headed to the Sharp Electronics factory in Kameyama, where impressive LCD, 3-D and Quattron technology was on display. Sharp also impressed us with its CSR (corporate social responsibility), highlighting the use of solar panels to provide energy to both the factory and the adjacent town.
We finished the day in Hakone, where the highlights were participating in a traditional enkai (Japanese-style banquet), visiting an onsen (natural hot springs) and singing karaoke with Dean Bradford!
Day 6: Gotemba and Tokyo
Leaving Hakone, we visited Terumo, a prestigious medical device company in Gotemba. The company’s facilities serve not only as corporate headquarters but also as a research-and-development and training center, which includes a mock hospital. Shigeru Aono, MBA’05, who is Manager of the Oncology Business Unit at Novartis Pharma K.K., joined the group for a tour of this impressive facility.After a long day of travel, most of the group spent the evening navigating the Tokyo subway system to find last-minute souvenirs or catch a glimpse of the night skyline from the Toyko Tower. I opted for a neon-filled stroll with my husband, Keith Whitman, BS’03, a fellow MBA candidate for 2011. We walked through the Akihabara neighborhood, popularly known as “Electric Town,” where most of Tokyo’s young go to play video games or shop for the newest electronics.
Day 7: Tokyo
Bright and early at 4:45 a.m., the group traveled via taxi to the Tsukiji Market, one of the largest fish markets in the world, where we witnessed a live tuna auction. Flash-frozen tuna from the prior day were sold for $5,000–$30,000 each and distributed to local restaurants and markets worldwide.Smelling like fish, we then headed to Kirin Beverage Co., where Yuichi Yamada, MBA’07, and Tomoaki Asanuma, MBA’07, provided an in-depth presentation about the soft drink, bottled water, juice and tea market in Japan, where Kirin is the market leader. Their presentation would have made Owen’s marketing and strategy faculty quite proud.
We finished the day by traveling to Nissan’s headquarters, where we received an overview of its new electric car, the LEAF, and a private showing of all the vehicles on the floor. Later that evening, Dean Bradford hosted an alumni dinner with help from Kazuaki Osumi, MBA’05. All of the trip participants and alumni in the area were invited. The 15 alumni who attended said they longed to visit Nashville and Owen again. We hope they can make it back soon!
Day 8: Tokyo
On our final day, we visited SECOM, a pioneer in Japan’s security services market. Hideki Hirazawa, MBA’00, Director of the IT/Health Care Division at SECOM, and his team discussed what they are doing in the health care space and spoke about the various health care challenges in Japan. It was quite a relevant and fascinating presentation given the current debate over health care reform in the United States. After leaving SECOM, we then toured the Tokyo Stock Exchange, where we learned about its modernization, trading trends, main players and derivatives market.We are extremely grateful for the insight, assistance, dedication and translating abilities of the three aforementioned JBC organizers (Endo, Shimomoto and Suga) who worked tirelessly throughout the eight days to ensure an educational, welcoming and never-to-be-forgotten experience.
Additionally, this trip would not have been possible without the efforts of our alumni. “They were extremely excited about our visit to Japan,” Dwyla Beard says, “and they supported us by opening the doors of their companies for our visits. Although Vanderbilt is located in the U.S., the Japanese alumni reminded me that Owen alumni are exhibiting leadership all over the world.”
Arigato gozaimasu, Japan!
Kelly Leo, BS’03, is an MBA candidate for 2011 and the Vice President of Owen Bridges within the Global Business Association. Owen Bridges helps international students acclimate to Owen and the Nashville community through one-on-one mentorships and group activities.
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Steady Gains
New research by Bob Whaley, the Valere Blair Potter Professor of Management, and Jacob Sagi, the Vanderbilt Financial Markets Research Center Associate Professor of Finance, has led to the creation of a recently launched group of NASDAQ indexes. The NASDAQ OMX Alpha Indexes are designed to help investors measure performance between individual stocks and exchange-traded funds. In practice, this means that the returns of popular holdings such as Apple and Citigroup could be isolated from sharp swings in the market. Traditionally it has been difficult—if not impossible for some—to trade directly on the relative performance of one asset compared to another.
In a new research paper describing how relative performance indexes work, Sagi and Whaley use the example of Apple (AAPL) compared to the S&P 500. In September 2008, AAPL’s share price plummeted by 32 percent, more than three times the amount lost in the broader markets. Seeing such an outsized decline in AAPL’s share price compared to the market overall may have signaled a buying opportunity to some investors. But as the financial crisis worsened, AAPL’s share price fell by another 1.4 percent. During the same time, however, the broader market fell by about 16.6 percent.
“AAPL outperformed the market as the investor expected,” Sagi and Whaley write. But anyone who had purchased shares of AAPL, while beating the market, would still have suffered a loss.
If an investment tool based on a relative performance index had been available to capture AAPL’s performance against the market, however, it would have yielded a substantial gain.
To try and replicate that same trade using the tools available at the time, an investor would have had to buy a long position in AAPL, while shorting, or betting against, a product like an S&P 500 index fund. The central risk in that scenario is that an investor would be exposed to an unlimited loss in the short position. By contrast, a relative performance index would place at risk only the original amount of the investment. Further, the money and time spent rebalancing those trades to account for volatility in both the long and short position would be too much for most investors to bear.
While the derivative products on the indexes developed by Sagi and Whaley can be used to invest in the relative performance of any pair of securities or exchange-traded funds, NASDAQ OMX so far has unveiled 23 index options tracking “highly liquid” assets, including:
- AAPL vs. SPY Index (symbol: AVSPY)
- Gold (GLD) vs. SPY Index (symbol: GVSPY)
- Twenty-plus Year Treasury Bonds (TLT) vs. SPY Index (symbol: TVSPY)
- Citigroup (C) vs. Financial Sector (XLF) Index (symbol: CVXLF)
- Emerging Markets (EEM) Index vs. SPY Index (symbol: EVSPY)
For now, Sagi and Whaley see the relative performance indexes as providing an easy and low-cost way to execute what traditionally has been a cumbersome trade. But as these indexes become more widely used, the authors say, they could introduce entirely “new return/risk management strategies to the investment arsenal.”
Read more about Whaley and Sagi.
Watch a CNBC interview with Whaley about the NASDAQ indexes.
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The Journey No One Chooses
This article and the accompanying sidebars discuss cancer from the perspective of two patients—Professor Gary Scudder and alumnus Michael Oyler—and a caregiver, student Sarah Burfitt. All three express gratitude for the help and encouragement they have received from Owen’s close-knit community, and they hope their stories provide solace for others facing similar journeys.
Imagine going to see your dermatologist and leaving her office knowing you have several swollen lymph nodes. That is exactly what happened to me in early August 2009. I was told “run, don’t walk” to my primary care physician, which I did—the dermatologist’s office even called to make sure I had followed their directions. My physician quickly ordered a CT scan, and it verified that my numerous swollen lymph nodes were likely a sign of some form of lymphoma. It actually took 20 more days until we had the final diagnosis: aggressive stage IV mantle cell non-Hodgkin’s lymphoma.
When any cancer is diagnosed, the words “stage IV” and “aggressive” are not what you want to hear and serve to raise anxiety levels to new highs. Immediately my mind jumped to scary questions like “How long do I have to live?,” “Is this kind of cancer curable?,” and so on. These questions and fears became an everyday part of my life for the next nine months.
At the beginning of September, my wife, Marti, and I met with our hematologist/oncologist at Vanderbilt University Medical Center for the first time. He spent almost two hours explaining my particular disease and his treatment plan: six 21-day cycles of intense chemotherapy. In addition, at the end of these six treatments, I would be having a stem cell transplant, which would renew my immune system with cancer-free stem cells. My chemo regime showed great promise in clinical trials—which, incidentally, weren’t completed at the National Institutes for Health until last month.
During my first month of treatment, it was necessary to identify possible stem cell donors. If I was in total remission, I would be able to use my own stem cells, but if not, a matched donor would be necessary. Transplant recipients have a fatality rate of 15 percent or more, so this was a very anxious time for us. Both of my sisters were tested to see if either was a match and could be a donor. We were overjoyed when the call came that my younger sister was a perfect match! This was the first really encouraging piece of news on our journey.
Thankfully I was spared the extensive side effects of chemo during my treatments. I believe one of the major reasons why was prayer. Yes, I had to deal with low blood counts, increased risk of infection, fatigue and other issues. I also ended up in the hospital twice during my stem cell transplant, going in both times late at night for high fevers. But overall I had little nausea, and my symptoms were not as bad as they could have been.
My first post-chemo scans were not until Nov. 23, or 11 weeks after the start of my treatment. We teach Owen students in our operations courses about managing waiting times and reducing anxiety, but I must admit it was very difficult to wait a week for the results. I felt like I had started a class, so to speak, when I was diagnosed back in August and there had been no feedback on my progress until those tests. It was as if all the weight was on the final exam.
On Nov. 30 we received news that most of my scans were clear, but there was one final result needed before I could be declared “squeaky clean.” My nurse practitioner had told me not to expect anything until the next day, but during her drive home she received the great news that my final scan was clean and called me from her car.
Having determined that I was in total remission, we proceeded with the stem cell collection and transplant. I was thankful that I was able to use my own cells and not those of my sister. The transplant occurred in March after two more rounds of chemo and a final, more intense round to kill my existing immune system. This last one was the hardest to tolerate, but we knew it was necessary for my future health.
As I write this, I have been in remission for more than a year, but doctors do not use the term “cured” for this disease. I am instead “cancer-free” and taking little medicine—a miraculous outcome given where I started in August 2009. I finally came back to Owen full time at the start of the 2010–11 school year, after missing an entire year for my treatments.
Every type of cancer is treated with its own protocol, but the journey for every patient and caregiver has similar highs, and especially lows. The hardest part for me was waiting for and receiving the initial diagnosis. Another low came when the doctor told me about the treatment. I had gone into the meeting with expectations of spending one day every three or four weeks receiving chemo (very typical for lymphoma patients), not four days in the hospital every three weeks. It also took a major change of mindset to adjust to the length of the treatment. There is no such thing as instant gratification when you get chemo—you can’t pay for a next-day cure!
I felt like I had started a class when I was diagnosed and there had been no feedback on my progress until those [post-chemo scans]. It was as if all the weight was on the final exam.
—Gary Scudder
How did I cope throughout the process? It took a lot of support of family, friends, our church, colleagues and the medical community. In particular, my wife and I relied on our Christian faith and took solace in the stories of the many folks who had taken this journey before us.
We want to thank everyone for the outpouring of love we have received. Many of you visited me while I was in the hospital, sent notes through CaringBridge, mailed cards, gave me rides to my semiweekly appointments, and brought us wonderful meals. We were well cared for by the Owen community, including current and past students, faculty and staff. Alums visited from as far away as California and Montana. Another alum sent me a hat to cover my bald head. (Speaking of bald heads, it has been interesting to observe how many men starting chemo are really concerned about losing their hair!)
In addition, I would be remiss not to express our overwhelming gratitude to the Vanderbilt nursing staff on 11 North, and my nurses and doctors in the hematology and stem cell transplant clinic. My care was exceptional!
Finally a special thanks is due to Dean Jim Bradford for his continuous support during this trying season of our lives. He kept me updated on major initiatives during the year, so when I returned to the faculty full time in June 2010, I was still knowledgeable about various aspects of the school.
A fellow mantle cell “journeyer” once wrote to me about blind turns in the cancer treatment process—we know the turns are coming but have no foreknowledge of what is around the corner. Hebrews 11:1 says, “Now faith is being sure of what we hope for and certain of what we do not see.” The first set of scans, the results of the stem cell donor testing, my semiweekly blood tests, my reactions to my treatments—many areas of our journey were filled with these blind turns. We received favorable news at each turn, but that is not guaranteed.
Trials like this change one’s perspectives on what is important in life. People become more important, daily tasks much less so. Trials are used to strengthen us for future trials and enable us to assist others who are suffering. My wife and I are already reaching out to several others making this journey (including Michael and Sarah, who wrote the accompanying sidebars). Please continue to keep us in your thoughts and prayers in the coming months as we pray for a durable remission—one that lasts five, 10 or even 20 years!
Gary Scudder is the Justin Potter Professor of Operations Management and the Faculty Director of International Programs.
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Surgical Operations
With millions of new patients coming into the U.S. health care system over the next decade, the term “operations” is taking on a whole new meaning in America’s hospitals. Starting in the year 2014, as many as 32 million additional people will be covered by health insurance under the federal reform law passed last year. That additional demand comes at a time when medical facilities are struggling to reduce costs, improve safety and provide higher patient satisfaction.
To address these issues in the past, many health care facilities looked to manufacturing and its specialized product lines as a model for how to treat patients most efficiently and effectively. But little research has been done on how well these new “focused delivery” units have worked. To investigate this question, Nancy Lea Hyer, Associate Professor of Operations Management, turned to a dedicated trauma unit at Vanderbilt University Medical Center for answers. The case study was published in the Journal of Operations Management in 2009, and last year won that publication’s Best Paper Award.
“The following two questions were used to guide our research,” writes Hyer, who collaborated on the project with Dr. John A. Morris Jr., Professor of Surgery and Director of the Division of Trauma and Surgical Critical Care at Vanderbilt University Medical Center, and Professor Urban Wemmerlöv from the University of Wisconsin–Madison. “(1) How does the concept of focus, as it is used in connection with manufacturing plants, transfer to the context of a critical care hospital setting?, and (2) How does focus affect operational, clinical, and financial outcomes?”
Since 1987 the Medical Center has served as Middle Tennessee’s only Level I trauma center—meaning it is equipped to handle the most severely injured patients—within a 150-mile radius. By 1993 executives at the Medical Center authorized the creation of a separate $5 million, 31-bed facility called the Vanderbilt Trauma Center. The dedicated facility opened in August 1998.
Administrators staffed the Trauma Center with a designated team of doctors, nurses, social workers, even security and cleaning personnel, and outfitted it with X-ray and lab equipment. Physicians work 12-hour shifts instead of the traditional 24-hour rotation, so they are in-house and immediately available during their time on duty. And the facility itself was designed with an open-bay concept to accommodate the center’s 14 intensive care unit beds. This layout permits cross-trained staff to assist each other as needed and makes it easy to rapidly reconfigure the unit to respond to changing circumstances, such as a sudden influx of critically injured patients.
Prior to the creation of the Trauma Center, patients were transferred from unit to unit throughout the hospital as their recovery progressed. In directing patient care, trauma physicians traveled all over the hospital seeing patients and interacting with a wide array of staff, who cared for both trauma and nontrauma patients. In the new critical care facility, the dedicated staff delivers care in a single location and manages patient care through much, if not all, of the patient’s hospital stay. This has allowed the unit to develop and hone a specialized set of treatment protocols.
The Trauma Center also has its own financial director, who tracks physician and staff performance in much the same way a private company would. And to further differentiate themselves as an independent entity in the hospital, nurses and other staff wear distinctive black uniforms.
Did the measures work? To answer that question, Hyer and her co-authors examined the dedicated center’s length-of-stay, mortality rates and financial metrics. To compare before and after performance, researchers used data from 1996–1998, the two years before the separate Trauma Center opened, and from 2000–2002, which allowed for a period of adjustment.
The length of stay for patients treated in the dedicated trauma center declined by an average of 6.5 percent overall, and by 15 percent for those with more severe injuries. However, researchers detected no change in the mortality rate.
On the financial front, trauma care operations showed losses of $2.2 million and $1.75 million in 1996 and 1997, respectively. In 1998 the Trauma Center saw a small surplus of $50,000. By 2000 and 2002, however, the independent trauma facility showed surpluses ranging from $5.5 million to $7.89 million. Calculated on a per-patient basis, the unit turned an average loss of $578 per patient into a surplus of $2,493 per patient. Researchers also found similarly positive results when comparing the unit’s performance to benchmark peers.
“The discovery by the trauma unit’s managers that [Vanderbilt] discharged patients quicker, while charging comparatively less for its services, was both an affirmation that the focused hospital unit worked as intended and a sign that they needed to increase the charge levels and have [the Medical Center] translate these into better contracts with the payers,” the authors write.
Looking into some of the reasons for the improved performance on length-of-stay and financial measurements, researchers found ways the staff became more efficient treating patients. For example, before the creation of a separate trauma center, tracheotomies (a common procedure for patients who may be on a ventilator for an extended time) had typically been performed in an operating room, where it took an average of 80 minutes’ worth of physician time. In the new Trauma Center, doctors developed a bedside tracheotomy procedure, which takes only 15 minutes of a doctor’s time and is just as safe as one performed in a fully equipped operating room. Whether done in an operating room or at the bedside, however, the high reimbursement rates are the same, allowing the Trauma Center to capture the financial gains.
The finding prompted the unit to redouble its efforts to charge procedures more accurately for reimbursement, and most important, not to overlook them as had sometimes been done when patients were shuttled between departments.
But the authors acknowledge that one case study is not enough to suggest a need for broader changes within the health care system. Further, they write that nothing in their research suggests that the creation of a dedicated unit in itself is “a sufficient condition for success.” Rather, such initiatives should be aligned with other changes to factors such as hospital infrastructure, management and culture.
Nevertheless the case does indicate a need to further explore reasons why a dedicated unit can help bolster hospital performance. “Hopefully,” the authors write, “future studies will determine with greater precision what factors need to coexist with [focused hospital units] to create better performing health care delivery organizations.”