
“It’s heartbreaking. You walk through these buildings and feel like the soul has been taken out of them. There are no customers. … There’s no joy. There’s no music playing in the Grand Ole Opry.”
These were among the only words I could summon standing in front of TV cameras and newspaper reporters the morning of Monday, May 3. I had just landed at the Nashville airport, rushed to the Gaylord Opryland Hotel and toured the property with the media. The day before I had been stranded in the Miami airport as a record-setting rain fell in Nashville—a rain so great it swept away cars, homes, buildings and lives. It also left up to 9 feet of water in 800,000 square feet of our hotel and 4 feet of water on the stage of the Grand Ole Opry.
The enormity of it all was difficult to grasp and certainly difficult to put into words. All day Sunday, May 2, those of us on the leadership team were in constant contact with one another, monitoring and reporting on water levels in the Cumberland River, which snakes its way through Nashville and surrounds our properties in an oxbow known as Pennington Bend. The reports we were receiving from government agencies continued to indicate our levee would be high enough to hold back the rising river. However, visual inspections by our team told us the information we were receiving simply wasn’t accurate. The river was rising higher and faster than agencies had earlier projected.

Eventually we decided to evacuate the hotel—1,500 guests and our employees, or STARS as we call them—to a nearby high school. There was no debate among the team on the phone that evening. Life safety was our first priority. Even if the river didn’t top the levee, we thought it would be better to inconvenience our guests and STARS rather than risk harm to anyone. A few hours later, with everyone safe at the high school, water began seeping into the lobby of the hotel.
Back to Monday morning. The interviews and media tour were complete. Guests who had an uncomfortable night in the shelter were off to the airport, which was open again. The leadership team at the property had customer transition well in hand. It was time to begin answering the questions we’d posed during our hourly conference calls Sunday night: How long will our businesses be closed? How extensive is the damage? How quickly can we pump the water out? What do we tell our customers? What do we tell our STARS who cannot come to work? Where will the displaced leaders find office space? How did our country music archives and memorabilia fare? We needed to plan updates for the board of directors and our shareholders, but what would we tell them?

Although a difficult road lay ahead of us, we were extremely fortunate in one respect: During the crisis we were able to fall back on our emergency preparedness, business continuity and crisis communication plans. These three interconnected plans provided a template as we reacted to the increasing threat of the flood and evacuated a large number of guests to safety in a reasonably orderly fashion. The plans also served us well as we set about answering the questions facing us, making some tremendously difficult decisions in the process. At times the task of finding solutions to all these problems seemed never-ending, but we continued making progress day by day.
Now that it has been several months since the flood, I can attest to just how far we have come. The rebuilding process is almost complete: The Opry House has recently reopened, and our hotel will soon follow in mid-November. I also now have some perspective and can look on the bright side of those dark days. As tragic as they were, the events of early May gave us an opportunity for a fresh start. The flood spurred us to make the hotel and Grand Ole Opry even better than they were before, and we now can take great pride in reintroducing these cherished businesses to our customers, our city and the world.






Bruce Barry, the Brownlee O. Currey Jr. Professor of Management, was named Chair of the Advisory Board of the International Association for Conflict Management and Associate Editor of the scholarly journal Negotiation and Conflict Management Research.
Nick Bollen, the E. Bronson Ingram Professor of Finance, was promoted to full professor.
Jim Bradford, Dean and Ralph Owen Professor of Management, was reappointed Dean of Vanderbilt Owen Graduate School of Management for a five-year term, effective July 1.
Michael Burcham, Lecturer, was appointed President of the newly formed Nashville Entrepreneur Center.
Bill Christie, the Frances Hampton Currey Professor of Finance, continues his appointment as Editor of the journal Financial Management through 2011.
Bruce Cooil, the Dean Samuel B. and Evelyn R. Richmond Professor of Management, received the 2010 Faculty Research Impact Award.
Tim DuBois, Clinical Professor of Management, was named Vice President and Managing Executive of Nashville’s newly expanded regional office of the American Society of Composers, Authors and Publishers.
Ray Friedman, the Brownlee O. Currey Professor of Management, joined the editorial board of Organizational Behavior and Human Decision Processes and received a 2009 Visiting Scholar Grant from the National Science Council of the Republic of China. He also won Best Empirical Paper 2009, International Association for Conflict Management (with Wu Liu and Ying-yi Hong) and Best Practitioner Presentation Award, 18th Frontiers in Services Conference, Honolulu, 2009 (with Bart Larivière, Timothy Keiningham, MBA’89, and Lerzan Aksoy).
Tim Gardner, Associate Professor of Management, was appointed to a three-year term as a member of the editorial board of the journal Personnel Psychology.
Nancy Lea Hyer, Associate Professor of Operations Management, won Best Paper 2009 from the Journal of Operations Management (with Dr. John A. Morris Jr. from Vanderbilt University Medical Center).
Dawn Iacobucci, the E. Bronson Ingram Professor in Marketing, won the American Marketing Association Excellence in Research Award.
Debra Jeter, Associate Professor of Accounting, was appointed Associate Editor of Issues in Accounting Education and was named to the editorial board of The Accounting Review.
Michael Lapré, the E. Bronson Ingram Professor of Operations Management, continues as Department Editor for Production and Operations Management (2006–present) and Associate Editor of Management Science (2009–present) and Manufacturing & Service Operations Management (2007–2010).
Craig Lewis, the Madison S. Wigginton Professor of Management, is serving a visiting appointment at the U.S. Securities and Exchange Commission.
Brian McCann, Visiting Faculty of Strategic Management, won the 2010 Executive MBA Outstanding Teaching Award.
Steve Posavac, the E. Bronson Ingram Professor of Marketing, was promoted to full professor and received the 2010 Faculty Research Productivity Award.
Ranga Ramanujam, Associate Professor of Management, joined the editorial board of Organization Science and was granted tenure. He also was a finalist for the Academy for Management Review Best Paper Award in 2009.
Gary Scudder, the Justin Potter Professor of Operations Management, was appointed Associate Editor of Operations Management Review.
Mike Shor, Assistant Professor of Management, was presented the 2010 James A. Webb Excellence in Teaching Award.
Bob Whaley, the Valere Blair Potter Professor of Management, won the 11th Annual Bernstein Fabozzi/Jacobs Levy Award for Best Article published in the Journal of Portfolio Management in 2009.




