Archives for Cases

Norwegian Cruise Line

Norwegian Cruise Line

Preview Copy in PDF Format Professors: Preview Copies and Orders After five years of profitable growth, Kevin Sheehan, CEO of Norwegian Cruise Line, rang the NASDAQ bell on Norwegian’s first day of trading. Under Sheehan’s leadership, Norwegian had experienced a dramatic turnaround, largely due to his efforts to help the organization deliver on the promise of […]

Xojet

XOJET

Preview Copy in PDF Format Professors: Preview Copies and Orders Blair LaCorte T90 glanced out the window as his Virgin American flight approached San Francisco International Airport, and thought about the challenges facing XOJET and the private aviation industry as a whole. With demand up 50% YOY they needed every jet they owned. It was October, 2011, and […]

Sotera Wireless

Preview Copy in PDF Format Professors: Preview Copies and Orders “Healthcare game-changer.” This was Sotera’s waking dream in the spring of 2012. By the end of summer, the 67-employee firm was buzzing as the PR team finalized it’s much anticipated press release: SAN DIEGO, Aug. 21, 2012 /PRNewswire via COMTEX/ — Sotera Wireless, Inc. announced […]

Groupon

Preview Copy in PDF Format Professors: Preview Copies and Orders Cassie Young T’11, M. Eric Johnson, John Marshall T’92 Length: 14 pages Publication date: 2011 Case#: 6-0034 Professors: Order Copy  On track to exceed two billion dollars in revenue in 2011 in its third full year of business, Groupon and its latest daily deals were […]

Mattel, Inc: The Lead Paint Recall

Preview Copy in PDF Format Professors: Preview Copies and Orders Supply chains face many risks, from material flow disruption and quality failures to information security. In some cases those risk come from suppliers in other cases they come from downstream partners. For example, in 2010, Toyota faced global criticism over its handling of a recall […]

Enhancing Service at Southwest Airlines

Preview Copy in PDF Format Professors: Preview Copies and Orders Scarcely five years at the helm of Southwest Airlines, CEO Gary Kelly was navigating the high-flying airline through the downturn of 2009. By focusing on simplicity and keeping costs low, Southwest had posted profits in every year for over three decades and had grown to […]

Technology and Quality at Steinway

Preview Copy in PDF Format Professors: Preview Copies and Orders For almost two centuries, Steinway & Sons set the standard for excellence in piano manufacture. This case articulates the Steinway definition of quality, how they achieved that quality, and contrasts their quality with its mass produced competitors. More importantly, this case explores the role and […]

NetHope: Collaborating for the Future of Relief and Development

Preview Copy in PDF Format Professors: Preview Copies and Orders Most disasters occur in developing countries, often in remote areas lacking infrastructure, such as roads, reliable power grids, and telephony. As such, international relief agencies desperately need effective information communication technology. NetHope’s mission was to collaboratively address technology challenges facing relief agencies, and to build […]