Archives for Competition

Soaring to New Heights while Maintaining Equilibrium

An auto executive once told me a funny story that I often use to illustrate one of the biggest challenges when implementing strategic initiatives—integration. The firm had introduced a modest set of colors that year for a new vehicle launch. Shortly into the model year, executives noticed that green vehicles were not selling. For some […]

Competition Moves the Marbles

Marketplace competitors are like a bucket full of marbles. Each marble represents a firm and the contact boundaries between the marbles are areas of intense competition. Like marbles shifting in the bucket, as firms move in the marketplace they end up competing with different firms and their movement causes competitive shifts for the others. Boston […]