Additional Academy Workshops
First-year MBA students must complete at least one writing workshop from the list below:
Visual Writing: CEO and Founder of Ethos3 Scott Schwertly will lead this workshop. Ethos3 creates presentations (Keynote, Prezi, and PowerPoint) for Google, PepsiCo, NBC Universal, and Guy Kawasaki. They have won 1st and 2nd place awards in the SlideShare World’s Best Presentation Contest. Come and learn the best of visual presentations. www.ethos3.com
Crisis Communications: It is not if a crisis, but when a crisis will happen at your company. Whether the situation involves a product recall, a natural disaster, or a case of fraud, as a leader during a crisis situation, you will be called upon to respond. How you handle the crisis in your written and spoken communication likely will impact your reputation for the rest of your career. CEO Mimi Bliss of Bliss Communications will lead this interactive workshop. www.blisscommunications.net
Human Resource Writing: As Chief People Officer of Vaco, Tracey Power knows how to design and deliver company-wide messages. She’ll offer tips in writing difficult emails, give case examples of what never to say in an email, and test your knowledge in writing messages that contain bad news. www.vaco.com
Financial Writing: As Director of Marketing for LBMC, Suzanne Reed is an expert in writing for the financial service, professional service, and payment industries. Come learn strategies on how to take complex numbers and tell the company’s story and how to make the financials clear and compelling to your stakeholders. www.lbmc.com
Writing Business Stories: As a published author, international storyteller, award winning poet, and minister, Dr. Michael Williams will share his tips for writing engaging stories. You’ll then write a short, business story that you can use to inspire your team.
Build Brand Villages: David Bohan, Founder and Chairman of Bohan Advertising, is passionate about understanding the culture and business models of organizations and creating living brands for companies. One of the ways he does this is by taking complicated messages and writing them in a clear and compelling way through media, print, and digital formats. Learn writing strategies from a master communicator. www.bohanideas.com