Language has great power. It can convey impressions, knowledge, feelings, and emotion. It can inspire, enrage, inform, persuade, entertain, assure, or offend. Executives’ words, tone, and body language are all elements of their total communication package that influence others.
An executive’s communication style is a source of inspiration and motivation to others. Because of this, writers and presenters must choose their topics, organizational patterns, evidence, and words with great care. How you write and present will have consequences for your career. As a leader, your obligation is to write and present in a way that engages and benefits your audience.