Students to test elevator pitches

From the Fall 2009 edition of Vanderbilt Business

As any successful sales or marketing professional knows, first impressions make all the difference in business relationships. Having a clear, concise elevator pitch that encapsulates one’s resume and goals is often the key to securing a job. Not everyone, though, is capable of articulating that message and delivering it in the right way.

That is why CEO and Owen alumnus Tom Truitt, EMBA’97, decided to start YourElevatorPitch Inc., an innovative career management company based in Nashville. YourElevatorPitch works one-on-one with clients to create and execute a high-definition video presentation that best represents their accomplishments and helps them stand out in a crowd. Truitt and his team assist with scriptwriting, presentation coaching and image consulting. The clients then are filmed in a professional green-screen studio, and the video is deployed to a targeted audience via a proprietary software platform.

The Owen School is currently working with YourElevatorPitch on a pilot program to develop a new approach to the online resume book. Students participating in the school’s Board of Visitors mentorship program are the initial test group. Joyce Rothenberg, Director of the Career Management Center, says, “Tom is committed to helping students put their strongest presentation in front of hiring managers. We’re excited to see how recruiters react to this new technology.”

YourElevatorPitch is also offering special pricing for all Owen alumni. For more information about the company and the different packages available, visit www.yourelevatorpitch.net.

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